Most brokers think recruiting more agents is the path to profitability — it's not. In this episode, Wayne Einhorn sits down with Larry Schottenstein, President of RE/MAX Realty and Inner Circle Broker Coach, who built his brokerage from 6 agents to nearly 150 by focusing on margin, not just headcount. Larry shares the real profit margin brokers should be aiming for, why "5% is good" is a myth the industry sells you, and how he bounced back from near-bankruptcy in 2008 to build a business designed around freedom, not survival.

Inside This Episode:

· Why the profit margin your franchise rep tells you is "good" might actually be putting you at risk.

· What recruiting really takes and why real estate experience doesn't prepare you for it.

· How Larry went from almost losing everything to building a business that gives him his life back.

Key Takeaway:

Brokers who win are relentless about hitting a real profit margin and treat every expense as an investment that must drive revenue. More agents won't save a broken business model. Without the right margins, growth just multiplies your losses. Build your business with clear systems, so it runs (and profits) without you having to touch every deal.

Next Steps:

Get clear on whether your brokerage is built to give you income, lifestyle, and sellable equity. Run your numbers and create a focused action plan:

→ https://innercirclebrokercoaching.com/recruiting-calculator

Book a 30-minute complimentary call with us to build a custom strategy for your brokerage:

→ https://bit.ly/3XIB7fV

Connect & Learn More:

Learn more about how Wayne helps brokers recruit, retain, and grow profitable, sellable brokerages:

→ https://innercirclebrokercoaching.com

CONNECT WITH WAYNE ON SOCIAL MEDIA:

→ LinkedIn: https://www.linkedin.com/in/wayne-einhorn-8236428/

→ Facebook: https://www.facebook.com/innercirclebrokercoaching

→ Instagram: https://www.instagram.com/wayne_einhorn/

Most broker/owners are leaving more profit on the table than they realize. In this episode, Wayne Einhorn breaks down a simple, best‑practice profitability framework and the five economic drivers that actually move your bottom line. If you’re tired of plugging cash‑flow gaps with your own savings, you’ll learn how to reclaim your margin, your time, and your future exit options.

In This Episode, You’ll Learn:

• How to find exactly where you’re leaving money on the table in your brokerage.
• The single margin number every broker/owner must know to stay profitable.
• The 5 profit levers you can actually control and how to move them fast.

Key Takeaway:

If you don’t know your margin and your five profit levers, you’re leaving money on the table. The brokers who win are the ones who measure, move, and protect those numbers on purpose not by accident.

Next Steps:

Get clear on whether your brokerage is built to give you income, lifestyle, and sellable equity or if you’re still leaving money on the table. Run your numbers and create a focused action plan:

→ https://innercirclebrokercoaching.com/recruiting-calculator

Book a 30‑minute complimentary call with us to build a custom profitability strategy for your brokerage:

→ https://bit.ly/3XIB7fV

Connect & Learn More:

Learn more about how Wayne helps brokers recruit, retain, and grow profitable, sellable brokerages:

→ https://innercirclebrokercoaching.com

CONNECT WITH WAYNE ON SOCIAL MEDIA:

→ LinkedIn: https://www.linkedin.com/in/wayne-einhorn-8236428/

→ Facebook: https://www.facebook.com/innercirclebrokercoaching

→ Instagram: https://www.instagram.com/wayne_einhorn/

Real’s acquisition of RE/MAX just changed the rules for every Broker/Owner in the system.

In this episode, Wayne Einhorn and former RE/MAX executive Chris Schwartz break down what this deal really means for your margins, your agents, and your exit strategy.

If you’re wondering whether to stay, sell, or scale, you’ll get a clear read on your risks, your opportunities, and the concrete moves you should be making now.

In This Episode, You’ll Learn:

• How the Real - RE/MAX deal affects your profit and recruiting.
• Why your data and ancillaries are at risk and how to protect them.
• What top brokers are doing now to come out stronger, not squeezed.

Key Takeaway:

Brokers who win now are the ones who protect their data, sharpen a clear value proposition, and stay close to their agents instead of waiting for corporate to “figure it out.” Your margins, your information, and your local relationships (not the logo on the door) will decide whether you get squeezed or come out of this stronger.

Read Wayne’s full breakdown here: https://innercirclebrokercoaching.com/candid-thoughts-on-the-real-remax-acquisition/

Next Steps:

Get clear on whether your brokerage is built to give you income, lifestyle, and sellable equity. Run your numbers and create a focused action plan:

→ https://innercirclebrokercoaching.com/recruiting-calculator

Book a 30-minute complimentary call with us to build a custom strategy for your brokerage:

→ https://bit.ly/3XIB7fV

Connect & Learn More:

Learn more about how Wayne helps brokers recruit, retain, and grow profitable, sellable brokerages:

→ https://innercirclebrokercoaching.com

Connect with Wayne on Social Media:

→ LinkedIn: https://www.linkedin.com/in/wayne-einhorn-8236428/

→ Facebook: https://www.facebook.com/innercirclebrokercoaching

→ Instagram: https://www.instagram.com/wayne_einhorn/