What if the fastest way to grow in a slow market isn’t getting more listings, but getting more out of the ones you already have?

In this episode of The Profitable Broker, Wayne Einhorn sits down with Dean Jackson, host of More Cheese, Less Whiskers, co-host of I Love Marketing, to break down how brokers can turn every listing into several transactions.

Dean talks about going from soul-crushing cold calls to building his whole business on marketing. He walks through his Listing Multiplier Index, which shows how much money most agents leave behind on every listing, and explains why the “cap gap” in your middle agents is the most profitable growth chance a broker has right now.

Inside This Episode:

✅ The Listing Multiplier Index: the back-of-the-napkin math that shows what every listing could be worth

✅ The 5 transaction chances that come with every listing you take

✅ Why your non-capping middle agents are your best extra company dollar

✅ How a “market maker” culture gives agents a real reason to call their top 150 contacts

✅ Why AI will never replace “the last 100 feet” of a real estate deal

Key Takeaway:

In a low-transaction market, the opportunity isn’t just more listings, it’s multiplying the ones you already have. Most agents get 1.2 transactions out of a possible 5 per listing. At a $10,000 average side, that’s $120,000 earned and $380,000 left behind on every 10 listings. Brokers who build systems to get the rest back will win 2027.

Next Steps:

Want to see how top brokers are building systems that help every agent in their office succeed? Join Wayne and broker-owners from across the country at the ICBC Broker Owner Summit (November 10-11, Palmetto Marriott Resort & Spa, FL).

→ Register here: https://icbcbrokerownersummit.com/?utm_source=profitable_broker_podcast&utm_medium=show_notes&utm_campaign=broker_owner_summit&utm_content=ep32

Connect with Dean Jackson:

Dean’s website is the hub for everything he does, including his YouTube channel, podcasts, and daily Thinking Out Loud videos.

→ https://deanjackson.com

→ Listing Agent Lifestyle: https://listingagentlifestyle.com

CONNECT & LEARN MORE:

Want more on how Wayne helps brokers recruit, retain, and grow profitable brokerages:

→ https://innercirclebrokercoaching.com

CONNECT WITH WAYNE ON SOCIAL MEDIA:

→ LinkedIn: https://www.linkedin.com/in/wayne-einhorn-8236428/

→ Facebook: https://www.facebook.com/innercirclebrokercoaching

→ Instagram: https://www.instagram.com/wayne_einhorn/