Sharon sits down with business coach Tasha Smith (founder of eMERGE Sales Training) to reframe sales for coaches, consultants, freelancers, and network marketers who don’t see themselves as “sales people.”

Tasha shares the milestone of leaving her corporate career after building millions in online sales, and explains why her results didn’t come from trends or a “laptop lifestyle,” but from operating like a professional: keeping a schedule, building discipline, and creating structure when there are no guardrails.

They unpack why so many entrepreneurs stall out: the constant mental whiplash of switching between “boss” and “employee” all day, which fuels second-guessing, anxiety, and imposter syndrome. Tasha’s fix is simple: put on the boss hat once a week for reflection, direction, and adjustments, then let the employee execute without renegotiating the plan every hour.

The heart of the episode is Tasha’s ethical, values-aligned approach: sales as matchmaking and leadership, not pressure or performance. Instead of relying on “know, like, trust,” she teaches the four things people want from leaders, trust, compassion, stability, and hope, and shows how to build them into your words through transparency and consent.

Key Takeaways:

1. Treat your business like a real job: Keep your schedule, show up, and operate like a pro.
2. Entrepreneur freedom needs guardrails: Without structure, you default to chaos, second-guessing, and stalled momentum.
3. Marketing and sales are not the same: Marketing attracts leads; sales converts the leads you already have. Confusing them causes leaks.
4. Sales is an exchange, not a personality trait: Selling is simply exchanging a solution for money. The fear is the story we attach to it.
5. Great sales is matchmaking: Think square peg into square hole; where the problem matches the solution.
6. Stop trying to prove your value: The shift is “I’m not here to prove value; I’m here to provide value.” That changes your posture instantly.
7. Sales is leadership: You’re guiding someone from unnecessary suffering to a better quality of life.
8. People want 4 things from leaders: Trust, compassion, stability, and hope, build these intentionally into your words.
9. Listen like you mean it: Ask, “Tell me more,” take notes, summarize their goals, and then share how you can help, don’t solve everything on the call.

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About the Tasha:|

Tasha Smith is a top business coach, speaker, and author. She founded Emerge Sales Training to help people who don’t see themselves as salespeople gain confidence and grow their businesses while staying true to their values.

With 24 years of experience in sales and leadership, Tasha teaches how to build trust and create meaningful connections with customers. She and her team have helped over 9,000 clients communicate in a way that leads to more...