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The Product Launch Podcast

The Product Launch Podcast

著者： Sean Boyce
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 Sean Boyce from NxtStep shares the latest B2B SaaS strategies to help you succeed. The show covers everything from identifying problems worth solving to scaling B2B SaaS businesses. Sean will walk you through what he is building in real-time and share those results with you so you can learn from his successes (and failures) and apply what works to your B2B SaaS to generate real results.Sean Boyce
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  • Tech-to-CEO Journey & the High-Touch SaaS Model

    Tech-to-CEO Journey & the High-Touch SaaS Model
    2025/02/12
    Dive into the world of high-touch SaaS with Vee24's CEO, Tomer Azenkot. From tech roles to CEO insights, explore how close customer interaction propels company success. Uncover the power of video chat in elevating the buying experience and why focusing your market strategy reaps rewards. Join us for a masterclass in customer-centric growth.Here are a few topics we’ll discuss on this episode of the Product Launch Podcast.From coding to CEO: A tech journeyThe value of direct customer experienceVideo chat as a game-changer for salesImportance of focused market strategyMeasuring SaaS success with precisionResources:Vee24Podcast ChefNxtStepConnect with Tomer Azenkot:LinkedInConnecting with our host, Sean Boyce:LinkedInEmailQuotables:04:45 - I'm not super technical or maybe I don't have an engineering background, so how am I gonna be able to like lead this team or this company or what have you? I end up finding it's almost the opposite of that, as in what you just described. If you follow more along the lines of that type of a path where you've, you've been close to the customer, you've been obsessed about representing them in certain situations and leading with that kind of data that can have a significantly greater positive impact, I would say, in terms of like the outcomes, successful outcomes or the success that we're trying to achieve with the companies that we're building. So huge advocate for it. I had to learn it the hard way. I skipped steps earlier in my career, I paid for it, but now I know how important. It's so appreciate you underscoring the importance. 05:42 - I'm not technical, but, or I'm not a salesperson, but it, I don't think that's a good answer. You have to be technical, you have to be a salesperson, you have to be everything, especially when you're in front of the customer. And, and using that as a scapegoat or an excuse is just doesn't cut it. Especially not when information is so available to us. You can, you can Google, you can, you can look things up real easily. You can ask someone for help. 09:26 - So in the world of retail, we focus very much on the high consideration purchases, so jewelry, cosmetics, high-end luxury products in general automotive. So if you're buying, buying a vehicle, you want to see the vehicle, you wanna maybe speak with someone and have a conversation with 'em that goes beyond something that you would ask a chatbot and financial services because seeing someone is really important in order to build trust. So it's not always about seeing the product over video, sometimes it's just about seeing another person on video like, like you and I are seeing each other right now over Zoom. 22:00 - Definitely measure very carefully everything to do with EBITDA and cash. That's something that, especially in, in let's say the last year, year and a half, where fundraising is more challenging. Many companies have to last need their rounds to last longer. And I think many companies have gotten into trouble because they initially raise money for let's say 24 months, but now they need to make it work for 48. Being able to predict cash flow is incredibly important. And it's not always very simple because you can't predict whether customers will pay on time or not, especially when you're longer-term contracts and they pay annually and non-monthly. So I've actually, as of about six months ago, I've shifted our cashflow tracking to a weekly basis instead of a monthly basis. And that's actually helped a lot. It helped me understand much more how the business operates, both in terms of cash going in and cash going out. 20:49 - Well one thing comes to mind, which is important for our, our investors and basically at the board level, I, I do a very good job, I think in measuring backlog of revenue. So beyond who's paying us today right now, based on what's committed into the future, we have kind of a chart that shows over time how much of that revenue is locked in for 12, 18, 24 months into the future. So that's something that not, I don't think everyone measures at, at this stage of a company. You know, when you're in, in your single digit millions in a RR something that I've measured always. And it's, it's good to show the investors, you know, we've renewed a contract with, with a particular customer and now they're locked in for the next two years of the next three years and that revenue is locked in and we can be very pre we can predict well the, the revenue into the future. Free Email CourseHow to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaasConnect with SeanSubscribe to my YouTube Channel - https://www.youtube.com/@nxtstepseanConnect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/Notes generated by Podcast Show Notes (podcastshownotes.ai)
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    26 分
  • Scaling Startups Your Way: Melissa's Real-Tech Talk

    Scaling Startups Your Way: Melissa's Real-Tech Talk
    2024/02/14
    Join Sean and tech whiz, Melissa Kwan, as they unravel the allure and struggles of bootstrapping startups. Melissa dives into founding eWebinar and transforming pains into gains, all while crafting a business that perfectly suits her digital nomad lifestyle. She drops valuable gems on pricing pitfalls and the underrated power of slow growth. Don't miss these candid confessions!Here are a few of the topics we’ll discuss on this episode of Product Launch Podcast:Bootstrapping is a lifestyle, not just finance.Price on value, not just to compete.Growth is slow and steady, not instant.Solving personal problems can fuel success.Grandfathered pricing can be a trap.Resources:eWebinarNxtStepPodcast ChefConnect with Melissa Kwan:LinkedInConnect with our host, Sean Boyce:LinkedInEmailQuotables:13:33 - Sean: So I'd love to hear you talk a little bit about why that strategy makes the most sense for you and how it compares to basically whatever type of situation you may have found yourself in if you were fundraising instead.Melissa: Yeah so my first company was Bootstraps because I didn't know that raising money existed so this was 13 years ago like all the tech stars and Y Combinators came after that like shortly after that. But like you know I'm from Vancouver so it wasn't a big tech community right back then it was just meetups and then I guess along the way I learned that you know people raise money and build companies on other people's money which actually seemed pretty cool at the time but I didn't really understand that concept.5:44 - I think when you build a company it becomes so much of your life and you're spending so much time on it that you have to start with what makes you happy first. And that's what I didn't do in my previous two startups I was like this is an idea it makes money, let's do this. But for 10 years I was always discontented and frustrated because I didn't start from a place of love I guess, like and love for myself.05:48 - So coming to eWebinar I didn't choose eWebinar as a business. I really sat down and I wrote 10 non-negotiables that I had to have in my next business so things that made me happy. For example, I have to have a completely remote team of contractors because I know I'm not really great at managing people hiring and firing and having those tough conversations I wanted a product that could be sold 100% through the internet I was so sick of going to conferences and sitting at booths and doing face-to-face meetings.03:10 - So I ended up living the problem of doing you know repetitive trainings and onboardings and always wondered why there wasn't an incredible product that solved that problem. And I think being able to build a company that solves a problem that I know so well and one that I feel really connected to because you know freedom has always been my number one priority and that was a problem that was restricting me from living my life cause I was also also digital nomadding.08:30 - And if you think about those things like Alibaba, for example, was like the eBay of China right. They didn't need to show the world eBay was successful eBay was already successful, like Word for example was not the first Word software so it's kind of along the same line. So I think first is like make sure it's something that makes you happy that you want to work on and especially if you're a bootstrap company don't go and try and start a blue ocean opportunity unless you know exactly what you're up against. Find something that you know you can improve and make that your business and you can probably cut down on at least two or three years of trying to get something new out there on the market. Free Email CourseHow to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaasConnect with SeanSubscribe to my YouTube Channel - https://www.youtube.com/@nxtstepseanConnect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/Notes generated by Podcast Show Notes (podcastshownotes.ai)
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    40 分
  • From Side Hustle to Tech Stardom: The PickFu Story

    From Side Hustle to Tech Stardom: The PickFu Story
    2023/12/29

    Dive into the journey of John Li, PickFu's co-founder, as he switches from tech giant to startup maven, revealing how keen insights and customer feedback fuel software success. Discover how PickFu's savvy use of AI revolutionizes consumer research, making it a game-changer for all seeking market savviness.


    Here are a few of the topics we’ll discuss on this episode of Product Launch:

    • Insights on finding product market fit.
    • AI integration and the future of PickFu.
    • Co-founders quit Big Tech jobs.
    • PickFu's evolution from side to main.
    • Importance of the qualitative feedback.


    Resources:

    • PickFu
    • NxtStep
    • Podcast Chef


    Connect with John Li:

    • LinkedIn


    Connect with our host, Sean Boyce:

    • LinkedIn
    • Email


    Quotables:

    • 1:33 - We realized, we quickly realized that doing display advertising is not a fun game. It's not a fun industry to be in. And so we've built a number of products along the way. One of those things along the way that we built was PickFu. So initially Justin and I were trying to figure out ways to get unbiased feedback and also being just two co-founders trying to figure out a tiebreaker. And so being the engineers that we were, we didn't really want to talk to strangers at a coffee shop. So instead we built a tool to help us get unbiased feedback from a whole bunch of strangers on the internet.
    • 4:13 - I wish I had a really good answer for you, but I think it was really more about, well, trying to see it as many industries as possible and seeing which ones, which ones got the most value, like which customer segments got the most value from our product. We've always built PickFu, it's a, you know, consumer research platform to make it as simple as possible for anyone to access a pool of consumers to get unbiased feedback for their creatives. So we try to make it industry-agnostic. It still is industry agnostic, but just sort of trying different customer segments like, hey, how do authors like it?
    • 8:11 - For other places there might be more dots to connect, in which case it's much harder to make that value prop. Like for example, if you're a game developer, game developers use PickFu, like a kind of like a digital focus group to market test different character designs or different game concepts before launching. Now I think we provide a lot of value in that situation, but it's much harder to make a economic argument at that point.
    • 15:06 - I think we, we try to tell our customers, you know, you want to test before you invest, right? Like, and previously you don't have that capability, but PickFu does give you that opportunity to test the hypotheticals to test in a sandbox. I mean, we have software companies who are using PickFu to test their landing pages, their billboards, their, you know, their Google ads, all of this stuff. Because why wouldn't you wanna know how your market's gonna react before putting, you know, either launching it or putting a whole bunch of paid spend behind it.
    • 21:53 - We hear that a lot from our users is that there's a nice magic moment of when they're actually seeing they, we try to make it easy to set up a poll so it takes like a minute or two, right? And then once you launch it, it goes out, it goes out to the panelists. The crazy thing is that those panelists start responding immediately. So it's almost a game of watching, hey, you know, there's another person coming right now and they're, what are they gonna say about, you know, what are they gonna say about my website or my, you know, or my creatives or so on. And it's, yeah, it's pretty addictive.

    Free Email Course

    • How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas


    Connect with Sean

    • Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
    • Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/


    Notes generated by Podcast Show Notes (podcastshownotes.ai)
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    29 分

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