Your lived experience is what makes you magnetic. In this episode of Unapologetically Visible, I discuss the pitfalls of one-size-fits-all personal branding advice, particularly for women of color and high-achieving individuals. I emphasize the importance of authenticity and identity in branding, and I share my signature framework, "Visibility to Legacy," which I use with my coaching clients within my coaching program that focuses on identity recalibration, voice activation, authority building, and leadership embodiment.

The conversation highlights the emotional and financial costs of surface-level branding tactics and encourages YOU to embrace your true selves in your branding efforts.

00:00 The Problem with One-Size-Fits-All Branding

05:19 The Cost of Surface-Level Tactics

09:23 Identity-Driven Personal Branding Framework

14:28 Transforming Visibility Through Authenticity

Takeaways

• Cookie cutter personal branding advice keeps many stuck.
• Surface-level tactics can lead to self-doubt and burnout.
• Personal branding should reflect your true identity.
• Branding is about calibration, not just tactics.
• Your lived experience is what makes you magnetic.
• Focus on your voice, not just trends.
• Authority building is crucial for credibility.
• Leadership embodiment shifts your online presence.
• People want to connect with your authentic self.
• You didn't come this far to play small.

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Links:

Podcast webpage: www.thesocialbutterflygal.net/podcast

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1:1 Coaching: www.thesocialbutterflygal.net/coaching

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