『The Pricing Compass』のカバーアート

The Pricing Compass

The Pricing Compass

著者: Fred Puech
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The Pricing Compass is Keenalytix’s podcast about all things pricing and sales analytics. We discuss real-life case studies, best practices and share our best tips to make data-driven pricing decisions.
Copyright 2025 The Pricing Compass
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  • Case Study: Using Sales Analytics in a Strategic Growth Review
    2025/03/19

    Are you struggling with declining web sales, customer retention, or ineffective promotions? This in-depth case study reveals how a DTC food supplement brand turned data-driven insights into a powerful growth strategy.

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    11 分
  • Case Study: Optimizing Menu Pricing for a Full-Service Breakfast Restaurant Chain
    2025/03/19

    Struggling with price increases leading to lost sales? This data-driven case study reveals how a leading full-service breakfast chain optimized menu pricing to maintain profitability, prevent volume losses, and align with customer preferences.

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    9 分
  • The 5 Biggest Mistakes Direct to Consumer Brands Are Making
    2025/03/17

    Are you making these costly marketing mistakes in your Direct-to-Consumer (DTC) business? If your marketing efforts aren’t delivering the results you expect, chances are you’re falling into one (or more) of these five critical mistakes that many DTC brands make. The good news? They’re all fixable! In this video, you’ll discover:

    • Why broad, untargeted marketing campaigns are burning your budget
    • The power of personalized offers (and how they can boost engagement & revenue)
    • How product overload is killing your brand’s clarity—and what to do instead
    • The smart way to offer free shipping without destroying your margins
    • Why a recommendation engine is a must-have tool for increasing sales

    Stop wasting money on ineffective marketing! Implement these proven strategies and start seeing better results. Who is this video for? DTC brand owners & marketers looking to maximize ROI E-commerce entrepreneurs aiming to improve their customer retention Anyone struggling to make their marketing dollars work effectively Ready to take your brand to the next level? Watch now and start fixing these mistakes today!

    The post The 5 Biggest Mistakes Direct to Consumer Brands Are Making appeared first on Keenalytix.

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    10 分

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