What if your next promotional product didn’t just get noticed — but built real loyalty?

💡 Summary:

Swire Ho, co-founder of Garuda Promo and Branding Solutions, joins Adrienne to share how smart businesses turn giveaways into relationship-building tools. Born in Hong Kong and now a Los Angeles entrepreneur, Swire brings a global perspective to branding and promo strategy. From his early years in sound engineering to running a thriving promotional products company, Swire understands that the best marketing doesn’t shout — it connects.

He and Adrienne explore how intentional branded products create trust, why “useful beats flashy,” and how planning ahead can save you stress, time, and money. This conversation proves that promotional products, when done right, can be one of the most personal and effective marketing channels available.

🧭 6 Key Takeaways:

1. Purpose Over Product: Always start with why you’re giving, not what you’re giving.
2. Know Your Audience: Choose promo items your clients actually want to receive.
3. Brand Consistency Matters: From packaging to follow-up, every touchpoint tells your story.
4. Timing Is Everything: Plan early to avoid rush orders and missed opportunities.
5. Internal Branding Counts: Employee appreciation gifts strengthen culture and loyalty.
6. Think ROI, Not SWAG: Track your promotional investments like any other marketing strategy.

🗣️ Quote from Swire Ho:

“Promotional products, done right, are the quiet powerhouses of brand connection.”

🌐 How to Reach the Guest:

Swire Ho Co-Founder, Garuda Promo and Branding Solutions 🌍 www.garudapromo.com 🎧 Host of The Small Business Show 📩