In this episode of the Entrepreneur Logbook Podcast, host Zachary Bernard sits down with Joey Price, President and CEO of Jumpstart HR, an award-winning HR consulting and technology analyst firm. With nearly two decades of HR experience, Joey has transformed from an HR assistant to a respected voice in the industry, authoring "The Power of HR" and delivering TEDx presentations.

Joey shares his unique journey from kinesiology to HR, revealing how he shifted from helping athletes perform their best on ball fields to helping professionals excel in corporate settings. The conversation dives deep into the three Ps of business (profit, people, and purpose), the evolving role of AI in HR, and why founders must view HR as a strategic investment rather than a cost center.

Episode Timestamps

[00:00:00] Introduction and Joey's background in kinesiology

[00:01:23] Joey's mission: Making people more excited about Monday than Friday

[00:02:04] Career transition from exercise science to HR

[00:04:23] The three Ps: Profit, People, and Purpose - current challenges

[00:05:00] Technology's impact on people strategy and the need for balance

[00:06:00] The "buying, building, borrowing, or botting" framework

[00:07:50] The aha moment: Transitioning from lifestyle business to scalable company [00:11:00] Why HR isn't a cost center - the human capital perspective

[00:12:00] Tracking ROI on HR investments and interventions

[00:15:50] HR trends: AI recruitment and diversity equity being baked into processes

[00:17:00] AI recruiters enabling flexible interview scheduling

[00:19:35] Who should read "The Power of HR" book

[00:22:31] Key takeaway: People don't inherently share your enthusiasm - you must cultivate it

Get in Touch with Joey Price

• LinkedIn: https://www.linkedin.com/in/joeyvprice/
• Company: https://jumpstart-hr.com/
• Book: https://a.co/d/fy7FVaG

Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/

Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/

Do you want to be featured in the press, podcasts, or TV? Visit wefeatureyou.com

• (00:00:00) - What is the role of human capital in the workplace?
• (00:00:24) - Joey Price on Being More Excited About Mondays Than Fridays
• (00:01:52) - EHR In the Elevator
• (00:04:29) - The 3-D Business of People
• (00:10:51) - The Value of Investing in HR
• (00:15:37) - Top Trends in Technology for Business Owners
• (00:19:21) - In the Elevator With Brad Cogan
• (00:22:08) - How to Improve Your Company's HR Policies