In this episode, Jacqui is joined by digital marketer Danny Morris to dive deep into the world of storytelling in marketing. Together, they explore how powerful and authentic brand stories connect with audiences and build lasting trust.

Danny shares his insights on how storytelling, despite being a buzzword, doesn’t require perfection—just authenticity and a clear message.

They discuss the challenges many businesses face when it comes to embracing storytelling, from fear and misconceptions to the pressure of getting it “right.”

With a focus on small businesses, Jacqui and Danny highlight how the true power of a brand’s story lies in its ability to resonate with its community, build relationships, and ultimately empower entrepreneurs to take ownership of their narrative.

Tune in for practical advice on how to make your story matter in a noisy world!

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