The podcasters who close high-ticket offers in Q4? They’re not waiting until September to figure it out. They’re laying the groundwork now. It’s strategic. It’s quiet. And it starts earlier than most people expect.

This isn’t about hustling for the sake of it. It’s about understanding how longer sales cycles work. Your podcast should be helping you stay visible, build trust, and prep leads before your launch window even opens.

In this episode of The More Profitable Podcast, we’re digging into what your show should be doing right now to support late-year revenue. You’ll hear why last-minute content keeps you chasing noisy leads, how your best-fit clients are often the quietest ones, and the shifts to make this quarter if you want a podcast that actually sells—without burning out.

02:00 – Why your Q4 sales don’t start in Q4 (and what happens if you wait)

05:12 – The quiet truth about longer sales cycles and high-ticket offers

07:48 – What to learn from Nordstrom’s Q4 planning (yes, really)

10:03 – Why last-minute podcasting leads to burnout and bad sales calls

12:17 – Your best clients are the quiet ones (and how to speak to them)

15:04 – Planning content that sells without yelling over the noise

16:30 – What your show needs to do now to support end-of-year revenue

18:14 – The three questions to start your podcast strategy planning

19:40 – Why running your podcast on “vibes” isn’t working anymore

Mentioned In The Podcasters Who Sell More in Q4 Are Doing This Now

Building a Podcast Series That Works Harder Than You Do

Profitable Podcast Summer Camp

This Is Exactly Why We’re Running Summer Camp

If you want your podcast to help close Q4 sales, now’s the time to build the system that actually supports that. That’s what we’re doing inside Profitable Podcast Summer Camp.

Together, we’ll:

• Audit your show to make sure it’s built for sales—not just showing up
• Build your repeatable podcast series so you’re not reinventing the wheel every launch
• Map out your content so your show is doing the heavy lifting before your cart opens
• Review the systems that keep you consistent when it actually matters

Doors close soon, and this is the only time we’re running Camp this year. Grab your bunk before we kick off

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