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  • Finding Joy in the Serious Work of Podcasting - EP 100

    Finding Joy in the Serious Work of Podcasting - EP 100
    2025/06/30
    How can reflecting on your podcast journey spark delight in your success? The process of podcasting is serious business. You have to be laser-focused on all the pieces of the spiral—from brainstorming topics to marketing the published episode to starting the next one—and sometimes the subject matter gets dark, especially in the daunting uncertainty of our modern world. But at the end of the day, if you don’t enjoy what you’re creating, the overwhelm that will come up eventually is going to keep you from coming back. That’s why Mary is dedicating her 100th episode (woo-hoo!) to reflecting on the genuine joy of podcasting and inspiring you to do the same. It’s time, once again, to check in with that big, overarching Why. Turn up the gratitude for all the opportunities your show has afforded you, the connections you’ve cultivated, and the support of the people who listen in. Let this episode be your reminder to take the time—look back, laugh out loud, and bask a bit in the joy of your creation. Consider the journey so far with storytelling and reflection prompts: Where to look for joy when you’re tempted to back-burner your showThe benefits and unexpected bonus points of having a podcastA guided walk down memory lane to see how far you’ve come Links worth mentioning from the episode: Episode 69, Intangible Values of a Podcast: What It Means For Stats, Metrics, and Monetization: https://www.organizedsound.ca/intangible-values-of-a-podcast-what-it-means-for-stats-metrics-and-monetization-episode-69Episode 95, Generative AI: Understanding the Future of Podcasting with Amanda Cupido: https://www.organizedsound.ca/generative-ai-understanding-the-future-of-podcasting-with-amanda-cupido-episode-95/ Connect with Mary! Leave a voice note with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.comGet the full transcript of the episode at http://www.visiblevoicepodcast.comRead up on more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletterTo learn more or work with Mary, check out https://www.organizedsound.caLink up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Show Credits: Podcast audio design, engineering, and editing by Mary Chan of Organized Sound ProductionsShow notes written by Shannon Kirk of Right Words StudioPost-production support by Kristalee Forre of Forre You VAPodcast cover art by Emily Johnston of Artio Design Co. Transcript with Audio Description: [MUSIC IN - GHOSTHOOD FEATURING SARA AZRIEL “LET’S GO” BEGINS] MARY: Podcasting is serious work. Sure, most of the time we're just having a conversation with someone or hearing stories, and yet when it comes to the making of podcasts, you know, the tasks that take you from an idea to actually publishing the episode, right, the recording, the editing, and then the promoting when it's all done, it's not always rainbows and unicorns. And even in some cases where podcasts are talking about very serious topics, I've worked on episodes that talk about food insecurity, war torn countries, child abuse, trauma, relationship issues, there still can be joy, when you're talking about serious issues and creating your show. The light and the joy that actually comes from sometimes being in these really dark spaces can brighten even more. I mean, to the lack of a whole cliche thing, you really need to be in the dark and to be in that seriousness, to really enjoy and know what it means to be appreciative of being in that light. So, podcasting is serious work. But like I always say, podcasting is meant to be fun. So as we celebrate 100 episodes of this very show, I want us both to reflect on how much work podcasting really is. Through the struggle to complete and publish episodes. That struggle is real, and yet how there's actually so much joy that it can bring. Podcasting is serious work, yes, but it's also fun. So, this is episode number 100, oh yeah! On the Podcaster's Guide to a Visible Voice. << WOMAN SINGS: So so so so let’s go >> Here we are, episode number 100. This is where you throw that, bah bah bah bah [HORN NOISE MADE WITH VOICE], celebrating horns confetti, right? [MUSIC ENDS] I don't know. I'm not usually that type of a person. And numbers are just numbers. I mean, yes, 100 is a milestone, but I decided for this episode that I just want to be very grateful. Grateful that I've created this many episodes for this particular show, but that you are here with me today and finding a bit of joy in whatever you've been up to so far and also by choosing to listen to this episode. So, first of all, thank you. Thank you for being here. [MUSIC IN] As I said on the top of the show, creating a podcast is not easy. And if you have a detailed checklist like I do, you can also see how much work it actually takes to get from idea to ...
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    22 分
  • Canadian Identity in the Indie Podcasting Ecosystem with Kattie Laur - EP 99

    Canadian Identity in the Indie Podcasting Ecosystem with Kattie Laur - EP 99
    2025/06/16

    What differentiates Canadian podcasters from their American counterparts, eh? If you think about the first podcast that comes to mind, there’s a pretty good chance it’s American. That’s because podcasting tends to feel—and in many ways actually is—pretty U.S.-centric. But that certainly doesn’t mean there aren’t a ton of fantastic, groundbreaking Canadian podcasters in the industry.

    From the struggle to identify Canada-specific resources to the future of marketing metrics, join Mary for a must-listen episode for every podcaster seeking to set their show apart. Listen to fellow Canuck Kattie Laur as they dig into all things Canadiana and pods. Kattie is an award-winning podcast producer and the editor of Pod the North, a popular newsletter that keeps subscribers in the know about everything happening in our country’s podcast ecosystem.

    Kattie takes a refreshingly optimistic perspective on creating and marketing shows in Canada. She and Mary explore the unique Canadian culture built around celebrating difference and how traits like this truly set them apart from American showmakers.

    Make your podcast stand out, in Canada and beyond. Find out:

    • What makes Canadian podcasters unique
    • Why it’s so hard to make a living as a podcast creator in this country
    • How to share the Canadian perspective in our podcasts without overdoing it
    • How to facilitate community interaction as an indie podcaster

    Links worth mentioning from the episode:

    • Bumper: “Spotify Plays are One More Nail in the Download’s Coffin” - https://wearebumper.com/blog/spotify-plays-are-one-more-nail-in-the-downloads-coffin
    • Hear more about the podcast monetizing landscape in Episode 97, Embrace Curiosity to Grow a Vibrant Podcast Community with Chidinma Azubuike - https://www.organizedsound.ca/embrace-curiosity-to-grow-a-vibrant-podcast-community-with-chidinma-azubuike-episode-97/
    • Meet Mary at PodSummit YYC 2025 - https://www.podsummit.com/speakers25

    Engage with Kattie:

    • Learn more about her projects and services - https://www.kattielaur.com/
    • Listen to the Canardian podcast - https://www.kattielaur.com/canardian
    • Subscribe to the Pod the North newsletter - https://podthenorth.substack.com/

    Connect with Mary!

    • Leave a voice note with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.com
    • Get the full transcript of the episode at http://www.visiblevoicepodcast.com
    • Read up on more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter
    • To learn more or work with Mary, check out https://www.organizedsound.ca
    • Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/
    • Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions

    Show Credits:

    • Podcast audio design, engineering, and editing by Mary Chan of Organized Sound Productions
    • Show notes written by Shannon Kirk of Right Words Studio
    • Post-production support by Kristalee Forre of Forre You VA
    • Podcast cover art by Emily Johnston of Artio Design Co.

    Transcript with Audio Description:
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    47 分
  • Improve Your Interviews With Open-Ended Questions - EP 98

    Improve Your Interviews With Open-Ended Questions - EP 98
    2025/06/02
    What kinds of questions do you ask your podcast guests? The most engaging podcast episodes—the ones that make for the best conversations and the best listening—are the ones that contain great stories. As the host, you’re always aiming to draw all those details and deep disclosures from your guest. So why does getting the full picture sometimes feel like pulling teeth? Mary recently taught her nine-year-old daughter how asking more specific questions will get her the answers she wants, and that conversation prompted this episode’s exploration. An open-ended question—the kind that requires a more thorough answer than “yes,” “no,” or some other short word or phrase—is always going to elicit a stronger response. In return, you as the host don’t have to work as hard; your guest’s fascinating story, the whole reason they’re chatting with you, stands a much better chance of tumbling out of them with the passion every podcaster (and podcast listener) is looking for. Ask yourself these impactful interview-question questions: What are the best W5 question prompts to ask in your interview?How can you utilize storytelling statements to deliver more engaging episodes?What should you look for in past episodes to start asking better questions in the future? Links worth mentioning from the episode: Episode 32, “Bad Interviewing Habits” - https://www.organizedsound.ca/bad-interviewing-habits-episode-32/ Connect with Mary! Leave a voice note with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.comGet the full transcript of the episode at http://www.visiblevoicepodcast.comRead up on more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletterTo learn more or work with Mary, check out https://www.organizedsound.caLink up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Show Credits: Podcast audio design, engineering, and editing by Mary Chan of Organized Sound ProductionsShow notes written by Shannon Kirk of Right Words StudioPost-production support by Kristalee Forre of Forre You VAPodcast cover art by Emily Johnston of Artio Design Co. Transcript with Audio Description: [MUSIC IN - GHOSTHOOD FEATURING SARA AZRIEL “LET’S GO” BEGINS] MARY: How do you ask questions? I guess specifically on your podcast, maybe when you do interviews, how are those questions being asked? I know it's still quite a broad question, but have you ever gone back to your episodes, listen to them again to review how you have been asking questions? And if you want to get even more specific, I'm actually talking about open ended questions versus close ended questions. So today I'm going to explore those types of questions with you and show you how open ended questions can make your interviews and your podcast more enjoyable. Not just for you as a host, but maybe as a guest as well if you're on someone else's show, but more importantly for your listener. This episode actually stemmed from my conversation with my daughter. So, you know, lots of real life experience can come onto the podcast as well. And this idea of what it's like to pull stories from someone by asking them the different types of questions. So, how does your curiosity with these open ended questions play a significant role in your interviews? So there you go. The next generation of podcasters, through my daughter, is already teaching me about something that I can share with you on this very podcast. This is episode number 98 on the Podcaster's Guide to a Visible Voice. << WOMAN SINGS: So so so so let’s go >> MARY: Hey, welcome to the show. And yeah, things in real life this happens in radio all the time. It's just called show prep. [MUSIC ENDS] What's happening in your life as you go about your day that can help impact what you do on air. So in this case behind the mic on your podcast. And there are some real life situations that go on in my life that go behind the scenes on this podcast which you might not always know about, but this one I'm gonna share very much all the details of how I realized that this conversation that I had with my daughter is, I'm going to translate here on this episode today about open ended questions for you to ask during an interview with your guest. And in fact I talked a lot about bad interviewing habits actually, that was episode 32 if you have not listened to that one. So definitely go back to that episode. It is a great companion to this one. Lots of details there on episode 32, bad interviewing habits. But briefly for this episode, a close ended question essentially closes the conversation very quickly. This type of question will either get a yes or no type of answer and if you don't want to elaborate more, you don't have to. It's really quite the conversation killer. But I know, when people come on a podcast...
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    16 分
  • Embrace Curiosity to Grow a Vibrant Podcast Community with Chidinma Azubuike - EP 97

    Embrace Curiosity to Grow a Vibrant Podcast Community with Chidinma Azubuike - EP 97
    2025/05/19
    How can curiosity and commitment to your listener drive your show’s growth? From guest selection to generating advertising revenue, the process of running your own podcast is always challenging and fascinating, and it often calls on you to take big chances. That’s exactly what Chidinma Azubuike discovered when she started “But What Do I Know?” back in 2020. Her willingness to keep trying new tactics has paid off—all while working toward her primary goal of fostering a vibrant and thriving listener community. In this episode, Mary sits down with Chidinma to talk show prep, rebrands, and the difference between American and Canadian ad partners. Discover some fresh ideas for building listener engagement on this passive medium and how to deliver an authentic community resource while also making money. Whether you’re just starting your podcast or have been working away for years, Chidinma’s perspective is sure to have you taking notes and making plans to take your show to the next level. Learn an exploratory approach to creating an award-winning podcast: How Chidinma turned to life experience to inspire her showWhen and how to tackle a rebrandTransforming listeners into a real communityMaking moves to monetize your podcast Links worth mentioning from the episode: Register for BWDIK’s virtual movie screening of “Village Keeper” - https://docs.google.com/forms/d/e/1FAIpQLSdJ3oHnRoTAruUHjbsvMTncTv8UMuBPD1IdOJeEG28jhXjTzQ/viewformCBC, “The Golden Globes want to honour podcasting”: https://www.cbc.ca/arts/commotion/the-golden-globes-want-to-honour-podcasting-1.7532676 Engage with Chidinma Azubuike: Listen to the But What Do I Know podcast - https://www.bwdikpodcast.com/podcastFollow But What Do I Know on Instagram - https://www.instagram.com/bwdikpodcast/ Connect with Mary! Leave a voice note with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.comGet the full transcript of the episode at http://www.visiblevoicepodcast.comRead up on more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletterTo learn more or work with Mary, check out https://www.organizedsound.caLink up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Show Credits: Podcast audio design, engineering, and editing by Mary Chan of Organized Sound ProductionsShow notes written by Shannon Kirk of Right Words StudioPost-production support by Kristalee Forre of Forre You VAPodcast cover art by Emily Johnston of Artio Design Co. Transcript with Audio Description: [MUSIC IN - GHOSTHOOD FEATURING SARA AZRIEL “LET’S GO” BEGINS] MARY: When looking at new podcasts for something to listen to on your podcast player, sometimes one just stands out. For me, it was quite a few years ago when the title But What Do I Know grabbed my attention. It was nominated for a podcast award and it really resonated with me because, the imposter syndrome behind that question, my need for continual learning, and also learning from a fellow Canadian, which was rare at that time. When I saw the show, Canadian podcasts weren't really highlighted as Canadian, but really it was all about that imposter syndrome part. That little girl's uncertainty that I have that still lingers inside of me even as I am a 45 year old woman today. Right. Like all of this stuff comes up, and it came up through that one question, the title of her podcast. So I added But What Do I Know? to my list, even though I didn't listen to it, not in the beginning at least, because I wasn't ready to face my inner struggles with that little girl that I was talking about, right? That struggle of, ooh, I actually have to look at this now. Nah. But I'll still save it on my podcast player because you just never know, right? And then I fast forward to last year, 2024, and the podcast was rebranded and it spoke to me even more. I was like, wait a minute, why did this rebrand happen? What's different? What's going on? And it piqued my curiosity. So I was like, okay, leaning towards the curiosity versus, ooh, do I have to face my inner demons? And that was the change for me. And I decided to hit play because I realized, yeah, what do I know? Because I could learn from Chidinma Azubuike. Chidinma and I chat about her podcasting journey and what success looks like for her now. Because as we know, podcasting is a lot of work. So how does her curiosity and drive to build community work for her podcast today? This is episode number 97 on the Podcaster's Guide to a Visible Voice. << WOMAN SINGS: So so so so let’s go >> MARY: Chidinma, thank you so much for joining me on the show, because when I saw the title of your show, But What Do I Know? I say that to myself all the time. It's like, but what do I know? What do I know? And I just really connected with you on that. And then the fact that we're ...
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    37 分
  • Podcast on Pause? How To Restart or Reimagine Your Show - EP 96

    Podcast on Pause? How To Restart or Reimagine Your Show - EP 96
    2025/05/05
    What does coming back strong from a podcast hiatus look like? In the day-to-day chaos of our lives—balancing work, family, personal time, household upkeep, etc, etc—it’s perfectly understandable if it feels like a bit much to plan, record, publish, and market a podcast on top of that. If you’re thinking about pressing pause on your show, or you already have, rest assured, you can take that step without derailing your past progress. In this episode, Mary talks you through how to put your show on hiatus and set yourself up to return strong. Whether you plan to reimagine the whole thing or just take a break before diving back into business as usual, you’ll want to ponder the goals of your podcast, your ideal workflow, and—maybe most importantly—the fact that taking breaks is a natural and healthy part of continuing to enjoy your podcasting journey! Start preparing for your pause and your return right now: Why it’s important to keep your listeners in the loopHow to incorporate the role you want your podcast to playWhat to include in an updated feature episode once you’re backWhy it’s a great idea to build in breaks ahead of time Links worth mentioning from the episode: Episode 87, “Find Podcast Success While Doing Less”: https://www.organizedsound.ca/find-podcast-success-while-doing-less-episode-87/Episode 84, “Simplify Your Workflow to Keep Your Podcasting Passion Alive”: https://www.organizedsound.ca/simplify-your-workflow-to-keep-your-podcasting-passion-alive-with-craig-constantine-episode-84/Podtalk, “Presence with Mary Chan”: https://podtalk.show/presence-with-mary-chan/ Connect with Mary! Leave a voice note with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.comGet the full transcript of the episode at http://www.visiblevoicepodcast.comRead up on more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletterTo learn more or work with Mary, check out https://www.organizedsound.caLink up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Show Credits: Podcast audio design, engineering, and edited by Mary Chan of Organized Sound ProductionsShow notes written by Shannon Kirk of Right Words StudioPost-production support by Kristalee Forre of Forre You VAPodcast cover art by Emily Johnston of Artio Design Co. Transcript with Audio Description: [MUSIC IN - GHOSTHOOD FEATURING SARA AZRIEL “LET’S GO” BEGINS] MARY: With all this uncertainty in the world, podcasting is, spoiler alert, not going to be your number one priority in your life. Okay, I know. Maybe it's already on the back burner for you, actually, and you feel this nagging feeling to do something. It's like, oh, I have my podcast. I should put out an episode, or, oh, I want to talk about these things, but, oh, I don't know, how do I have time? It's kind of nagging you. But the overwhelm of everything else in your life either A, doesn't give you the time to record, or B, the mental capacity to say a coherent sentence at this time is truly, truly lacking. So what is it like to take a pause from your podcast and also then come back too, with that intention? How do you restart or maybe reimagine your podcast if you're in a season of overwhelm or busyness? Or you know what, it's been on the back burner for a while and you're like, I want to come back now. So what can you do either to prep for this pause or figuring out what it can look like when you want to come back? This is episode number 96 on the Podcaster's Guide to a Visible Voice. << WOMAN SINGS: So so so so let’s go >> Hey there, welcome to the show. This is episode number 96, as I said. [MUSIC ENDS] But you know what? If you go back to episode 87, about doing less for your podcast, if you haven't listened to that one yet, do go and listen to that one, because it'll be a great companion episode for this one. It'll give you some ideas on shifting your podcast workflow and just giving you a few more details and expansion on what I'm going to talk about today. So, yeah, bookmark that. If you haven't listened to episode 87 yet, that is the one to get to after this one. All right. [MUSIC IN] So today we're going to talk about, hey, maybe somewhere along the way of your podcasting journey, you paused the show, or you, uh, plan to pause it now, or maybe you want to come back from your show. What does this all look like? Will you be getting back to the old workflow that you used to do? What worked for you then, and what would you change now? Another question could be, what did you never liked about that podcast workflow? So you would like to get rid of it or approve upon it altogether, right? Getting rid of it could just mean, like, skipping that step or passing it off to somebody else. So we're going to deep dive into some of these things today. To maybe even ...
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    19 分
  • Generative AI: Understanding the Future of Podcasting with Amanda Cupido - EP 95

    Generative AI: Understanding the Future of Podcasting with Amanda Cupido - EP 95
    2025/04/21
    How are you using or avoiding artificial intelligence in your podcast? AI is a shiny new offering with loads of possibilities, but a lot of people are also understandably threatened by its wide-reaching and ever-growing abilities. On today’s episode, Mary connects with Amanda Cupido, an adjunct professor, TEDx speaker, podcast producer, and author of the book “Let’s Talk Podcasting.” Amanda has her finger firmly on the pulse of all things new in the world of podcasts, and she shares her deeply researched insights on the pros and cons of welcoming generative AI into our shows—just how wide should we be opening that door? From concern around the inherent biases of AI outputs to the tool’s potential to build the confidence of new voices in audio, Amanda’s hot takes might just change the way you incorporate artificial intelligence into your podcast. Learn to navigate generative AI from a 100% human expert: How we can maintain the human touch in AI-assisted creations,The struggle to stay transparent about our use of AI,What to take away and leave behind from popular celebrity podcasts,What other big changes are making waves in the podcasting world today. Links worth mentioning from the episode: Suno AI music-making tool - https://www.suno.comBoardy AI networking tool - https://www.boardy.ai/ChatGPT - https://chatgpt.com/DeepSeek AI - https://deepseek.ai/Start With Why by Simon Sinek - https://www.youtube.com/watch?v=u4ZoJKF_VuAEpisode 79, Making Accessibility Possible in Podcasting with Joel McKinnon - https://www.organizedsound.ca/making-accessibility-possible-in-podcasting-with-joel-mckinnon-episode-79/ Engage with Amanda Cupido: Find out more about Amanda’s work - https://www.amandacupido.com/Connect with Amanda on LinkedIn - https://www.linkedin.com/in/amandacupido/Order a copy of “Let’s Talk Podcasting” - https://www.letstalkpodcasting.com/Get the kid’s version - “Let’s Talk Podcasting for Kids” - https://www.letstalkpodcastingforkids.com/Work with Lead Podcasting - https://www.leadpodcasting.com/Listen to Amanda’s TEDx talk, “Why Audio Storytelling is the backbone of humanity” - https://youtu.be/srh0mdmmQoo Connect with Mary! Leave a voice note with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.comGet the full transcript of the episode at http://www.visiblevoicepodcast.comRead up on more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletterTo learn more or work with Mary, check out https://www.organizedsound.caLink up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Show Credits: Podcast audio design, engineering, and edited by Mary Chan of Organized Sound ProductionsShow notes written by Shannon Kirk of Right Words StudioPost-production support by Kristalee Forre of Forre You VAPodcast cover art by Emily Johnston of Artio Design Co. Transcript with Audio Description: [MUSIC IN - GHOSTHOOD FEATURING SARA AZRIEL “LET’S GO” BEGINS] MARY: AI, artificial intelligence. People love it or they're afraid of it. On one hand it's this shiny new object, people flock to it. It's been helping us write better, maybe give us ideas and do that basic level of tasks that sometimes we don't want to do. But then on the other hand, it's the thought of robots taking over the world, making decisions that might be wrong, or even, gasp, replacing actual humans. So yes, I too all those fears and the shiny new object syndrome more so the fears though. So I haven't really been jumping on the AI bandwagon. And yet when I look at the nitty gritty side of things that I do, a lot of it is AI involved. You know, there's a lot of automations and workflows that are just always happening in the background for me. So why are we so scared? Amanda Cupdio tells us that it's the generative AI that has us all fearful. The generative part, that's the AI that's gotten very, very good lately. So I wanted to know more about it to A, calm my fears, but also my curiosity to it for the whole side of podcasting. Amanda came into my world through a mutual podcasting friend shout out to Aaron Johnson. Not only is Amanda an award winning podcast producer, TEDx speaker, and an entrepreneur, founder and CEO of Lead Podcasting, Amanda is also the author of the Amazon number one bestseller Let's Talk Podcasting: The Essential Guide To Doing It Right and now a kids' version of that book too. And if all of that wasn't enough to keep her busy, to top it all off, she's helping the next generation of podcasters as an adjunct professor to redefine the radio courses at both Seneca Polytechnic and Toronto Metropolitan University. To top it all off yet again is also teaching a new generative AI course at Seneca, which is the thing that piqued my interest and why I really wanted to get her thoughts on how AI can be ...
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    43 分
  • Be More Choosy About Your Podcast Guests - EP 94

    Be More Choosy About Your Podcast Guests - EP 94
    2025/04/07
    How can you take your guest episodes beyond a basic Q&A? When you think of a podcast, what comes to mind? If “a mic and two people talking” is your first thought, you’re in good company, but in this episode, Mary encourages you to expand that definition. Your show is about so much more than the interview. That one-time guest isn’t the person who keeps listeners coming back week after week—that’s you! So, how can you use strategic guest selection to leverage the values, interests, and timing of both the host and the listener? When you bring on not just the most popular guest but the one who is truly the best fit, you gain a stronger episode, a more dedicated listener base, and a more cohesive show. Get picky about your guest picks with these helpful tips: Why this month’s most sought-after podcast guest might not be the right choice for youWhy platforms that match guests to podcasts aren’t idealHow your podcast values play into your guest selection every timeHow to tweak your publishing schedule to get the most out of every episode. Links worth mentioning from the episode: Episode 62, How to Land Someone From Your Dream Guest List: https://www.organizedsound.ca/how-to-land-someone-from-your-dream-guest-list-episode-62/Episode 71, Celebrating with Values to Nourish Your Podcast: https://www.organizedsound.ca/celebrating-with-values-to-nourish-your-podcast-year-end-break-episode-71 Connect with Mary! Leave a voice note with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.comGet the full transcript of the episode at http://www.visiblevoicepodcast.comRead up on more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletterTo learn more or work with Mary, check out https://www.organizedsound.caLink up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Show Credits: Podcast audio design, engineering, and edited by Mary Chan of Organized Sound ProductionsShow notes written by Shannon Kirk of Right Words StudioPost-production support by Kristalee Forre of Forre You VAPodcast cover art by Emily Johnston of Artio Design Co. Transcript with Audio Description: [MUSIC IN - GHOSTHOOD FEATURING SARA AZRIEL “LET’S GO” BEGINS] MARY: When you think of a podcast these days, what do you envision? Like, what is a podcast? Most people I talk to tend to say that if there's a microphone and there's two people talking, you've got a podcast. So, yes, that could be a good barometer. Like, a lot of the celebrity type podcasts are going that route. But podcasting is more than just interviews. I mean, this episode alone is a solo episode where there is no guest, but it still is a podcast. With the exceptional growth in podcasting since the pandemic, when we were all at home listening away, connecting to other humans through our earbuds and headphones, we've seen this interview style show get replicated over and over and over again. And I see the allure you want to emulate your favourite thought leaders. It's an easy route to get started, and we want to have a connection with someone. So an interview style show is definitely the way to go. However, what if we can make interview style shows better? What if it's more than just two people talking? On this episode, we're going to take a look at what we can be doing differently for our podcast and how being choosy about your guests will actually make a better show for you as the creator and for your listeners. This is episode number 94 on the Podcaster's Guide to a Visible Voice. << WOMAN SINGS: So so so so let’s go >> Over the years, as I created my show, this very podcast, almost at 100 episodes, yay, I'm gonna get there. [MUSIC ENDS] I've evolved based on my interests, capacity, and curiosity too, like wanting to experiment for myself and for my clients, using this podcast as a testing ground. Some of the things I did was change up my branding, my frequency, and even my format. So if you actually look back on the history of this very podcast, you'll see in my first year, I did only solo episodes every single week. And that was tough. It was a slog to get through, but it was my goal because I wanted to see what that felt like, to do an episode every single week, because that's what everybody was saying. You had to produce content every single week. And I'm glad I met that goal. But I totally knew that path was not for me. I am not a weekly content creator in that sense. Proud to have done it, but glad it didn't stick. And then when you look back, my second year, I went to rotating guest and solo episodes. That publishing every two weeks format, which I still have today. And it's a pace that really challenges me, yet gives me the pauses I need during the summer and winter and so, this every two weeks with the little mini breaks in between. I really fell into ...
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    18 分
  • Get Serious About Being a Podcast Guest with Julie Fry - EP 93

    Get Serious About Being a Podcast Guest with Julie Fry - EP 93
    2025/03/24
    What’s the right way to go about being a guest on other podcasts? When’s the last time you went on another show as a guest? As a podcast host, it’s easy to get bogged down in the day-to-day requirements of running a podcast. After all, you’re expected to find guests, record episodes, edit episodes, post everything online, and find fresh ways to get the word out. Here’s the good news: being a guest on other podcasts is an excellent way to market your own show. Need more convincing? In this episode, we spell out the benefits with Julie Fry, the CEO of Your Expert Guest. Julie and her team are dedicated to finding their clients opportunities to be podcast guests. Turns out, there are plenty of reasons for podcast hosts to moonlight as guests, from positive impacts on your mission and messaging to growing your mailing list. Julie is brimming with tips for streamlining your pitch and plan, highlighting your call to action, and building lasting relationships with hosts and audiences alike. Guest better (or better yet, start guesting) with Julie’s practical, insightful suggestions: Why you need to nail down your guest goals before you dive inWhat really works to get your target host’s attentionWhy you need to purge your pitch of “I” statementsKey steps for the post-interview follow-up. Links worth mentioning from the episode: The Podcast Host, “Podcast Guests are Secretly Paying $50,000 to Go on Shows”: https://www.thepodcasthost.com/business-of-podcasting/podcast-advertorial-secrets/The Canadian Code of Advertising Standards, “Influencer Marketing”: https://adstandards.ca/resources/influencer-marketing/Competition Bureau of Canada, “Deceptive Marketing Practices”: https://competition-bureau.canada.ca/en/deceptive-marketing-practicesRephonic - https://rephonic.com/Listen Notes - https://www.listennotes.comEpisode 69, Intangible Values of a Podcast, “What It Means For Stats, Metrics, and Monetization”: https://www.organizedsound.ca/intangible-values-of-a-podcast-what-it-means-for-stats-metrics-and-monetization-episode-69/ Connect with Mary! Leave a voice note with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.comGet the full transcript of the episode at http://www.visiblevoicepodcast.comRead up on more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletterTo learn more or work with Mary, check out https://www.organizedsound.caLink up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Show Credits: Podcast audio design, engineering, and edited by Mary Chan of Organized Sound ProductionsShow notes written by Shannon Kirk of Right Words StudioPost-production support by Kristalee Forre of Forre You VAPodcast cover art by Emily Johnston of Artio Design Co. Transcript with Audio Description: [MUSIC IN - GHOSTHOOD FEATURING SARA AZRIEL “LET’S GO” BEGINS] MARY: How do you figure out what success looks like when you're a guest on another podcast? What is that return on investment of your time? You know, a lot of people might think, is it really worth it, or is it something I can really do? Is that possible? Spoiler alert. Yes. In this episode, we're going to talk all about that, but we're also going to focus on what's changing today in the podcast guesting landscape that can really affect you and your podcast. So in this episode, you're going to hear from Julie Frey, the Founder of Your Expert Guest, a podcast visibility agency for women making an impact who want to be heard by their ideal client without spending hours on social media. We're talking effortless visibility by using strategic podcast guesting to grow your own podcast. This is episode number 93 with Julie Fry on the Podcaster's Guide to a Visible Voice. << WOMAN SINGS: So so so so let’s go >> MARY: Julie, thank you so much for coming on the show. I'm so glad we get to reconnect and have this time together. [MUSIC ENDS] JULIE: Me too. Thank you so much, Mary. I'm really excited for this conversation. MARY: Yes. Because I think there's a lot of, like, myths and things that people have just been doing because it's stuff that is kind of, like, secondhand now. They're like, oh, yeah, I'm a guest, or, oh, if I want to be a guest, I just do XYZ and ta da done. [LAUGHTER] But I feel like it's more than just that. There's strategy involved. And so I was like, ooh, you're the person that needs to come on to talk about podcast guesting. JULIE: I love that. Yes. There is a lot more to just saying, okay, I'm in a guest on podcasts. MARY: Yeah. I'm just gonna ask and everything will be okay, but okay. In the work that I do, there's two sides of being a guest. That's just being a guest and not having your own show. And so you're just going on different shows and talking about your message and promoting your work and stuff ...
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    37 分