『The Podcast Why』のカバーアート

The Podcast Why

The Podcast Why

著者： My Podcast Guy
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I help podcasters reconnect with the deeper purpose behind their show, so they can make clear decisions, create from a grounded place, and keep going long past the initial excitement. You didn’t start your podcast to hear your own voice or chase another algorithm. But somewhere along the way, the episodes got harder to make, the ideas stopped flowing, and the doubts started getting louder: “What should I talk about next?” “Does this show even matter?” “Why can’t I stay consistent?” If you’ve ever felt stuck, inconsistent, or quietly guilty about your podcast, The Podcast Why is for you. This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp OP3 - https://op3.dev/privacyCopyright 2026 My Podcast Guy マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • When Life Interrupts Your Podcast

    When Life Interrupts Your Podcast
    2026/08/10
    Strategies for Pausing and Returning to Your PodcastEvery long-term podcaster will inevitably experience life interrupting their podcast.From health crises to business pivots, sudden losses to overwhelming workloads, these unexpected events can make even the most essential shows feel unsustainable.What is the real challenge? It's not the interruption itself, but how we respond to it, and especially the shame, guilt, and paralysis that can follow when our show goes quiet.Learn practical ways to navigate interruptions with honesty and intention, stay anchored to your podcast’s real purpose, and prepare for the inevitable challenges ahead. Resilience tools, such as batching episodes and creating a topic bank, can make comebacks easier. Your audience ultimately values what you’re building, even through difficult seasons.Subscribe to get my latest content in My Podcast Guy NewsletterA few key takeaways:Permission to Pause: Give yourself grace to pause or reduce your schedule. Taking a break isn’t failure—an honest update builds more trust than silence.Stay Anchored in Your Why: Even when you’re not publishing, revisit your podcast’s purpose regularly. The connection to your core reason is stronger than any publishing streak.Don’t Let the Gap Take Over: When you’re ready to return, acknowledge the break briefly—then get back to the work and value that brought your listeners in the first place.FAQ'sWhat should I do when a life interruption makes it hard to keep podcasting?When a life interruption makes podcasting difficult, give yourself permission to pause rather than treating it as a failure, and communicate honestly with yourself and your audience if appropriate. Staying anchored to your podcast’s purpose and being open about necessary changes builds lasting trust and clarity.How can I prepare my podcast in advance for unexpected breaks or emergencies?You can prepare your podcast for unexpected breaks by developing systems like batching episodes in advance, creating topic banks, and using production checklists, which provide resilience and make restarting much easier. These tools help you maintain momentum and return with less confusion after a pause.Why is being honest with podcast listeners during tough times better than going silent?Being honest with listeners during difficult times fosters more trust than going silent, as brief, open acknowledgment reassures your audience and helps maintain their connection. Silence often creates confusion, while honest communication strengthens your relationship and upholds your podcast’s integrity.You can book a clarity call with me. Just head over to My Podcast Guy and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInI research with AI. I draft the first draft with it. This episode is its own example. AI gathered the platform coverage and produced the drafts. I set the argument, directed the corrections through several rounds. I rewrote the piece until I said what I think, in the way I say it. When any scanner reads the transcript, it will find the machine’s fingerprints on the sentences and mine on the personal experiences. Both readings are accurate. Consider this the blackline for the document you have just read and podcast episode you have just heard.Podcasting is a MARATHON, not a sprint. Be patient, take action, and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.Recorded at 511 Studios - Columbus, OH (and you can too!)https://creativecommons.org/licenses/by-nd/4.0/Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBCopyright 2026 My Podcast GuyThis podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrpOP3 - https://op3.dev/privacy
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    4 分
  • What Loyal Listeners Can Tell You About Your Podcast Why

    What Loyal Listeners Can Tell You About Your Podcast Why
    2026/08/03
    Why Loyal Listeners Hold the Key to Your Podcast’s Deeper PurposeForget download numbers and vanity metrics. The people who consistently show up, reach out, and respond to your episodes—they’re holding up a mirror to your podcast’s true value.Let's talk about the power of listener feedback, learn how to pay attention to the language your audience uses, and discover practical steps for using that feedback as a strategic tool. Whether you’ve been at this a while or are looking to realign your show’s purpose, today we’ll explore how your most engaged listeners can become your best strategic advisors.Subscribe to get my latest content in My Podcast Guy NewsletterTheir feedback illuminates not just IF your content is landing, but WHY it matters in the first place. Here’s what I’ve seen work for seasoned hosts:Listen to the language. Notice the words your most engaged listeners use when they reach out. Their descriptions of your show’s value can be more honest—and useful—than your official pitch.Find the episodes that spark conversation. It’s not about vanity metrics, but about which topics create real engagement and follow-up questions. Those moments show where your “why” is resonating.Invite them in. Directly ask loyal listeners what keeps them coming back. The answers will often surprise and humble you—and point to what your show really delivers.FAQ'sHow can loyal listener feedback help clarify my podcast's "why"?Loyal listener feedback acts as a mirror to reveal how your audience truly experiences your show and the value they find in it, sometimes in clearer terms than your own descriptions. According to Brett Johnson, My Podcast Guy, these insights often highlight what your content is actually delivering and can confirm or even redefine your podcast's current purpose 01:09.What practical steps can I take to use listener feedback strategically in my podcast?Brett Johnson, My Podcast Guy, suggests gathering your last three to five pieces of listener feedback, looking for repeated themes and the language listeners use, and comparing those insights to your podcast's current "why" statement 03:22. This reflection helps you spot gaps or alignment and inform decisions about your show's focus and messaging.Why should I trust loyal listeners over analytics to guide my podcast direction?Loyal listeners are your best strategic advisors because they're already invested and often more clear about your show's true value than you are, as Brett Johnson, My Podcast Guy, explains 04:10. Their feedback captures the real impact of your podcast, while analytics often miss these meaningful insights.You can book a clarity call with me. Just head over to My Podcast Guy and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInI research with AI. I draft the first draft with it. This episode is its own example. AI gathered the platform coverage and produced the drafts. I set the argument, directed the corrections through several rounds. I rewrote the piece until I said what I think, in the way I say it. When any scanner reads the transcript, it will find the machine’s fingerprints on the sentences and mine on the personal experiences. Both readings are accurate. Consider this the blackline for the document you have just read and podcast episode you have just heard.Podcasting is a MARATHON, not a sprint. Be patient, take action, and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.Recorded at 511 Studios - Columbus, OH (and you can too!)https://creativecommons.org/licenses/by-nd/4.0/Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBCopyright 2026 My Podcast GuyThis podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrpOP3 - https://op3.dev/privacy
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    5 分
  • Choosing Guests Who Serve Your Podcast Purpose Not Just Your Ego

    Choosing Guests Who Serve Your Podcast Purpose Not Just Your Ego
    2026/07/27
    Making Every Guest Count Toward Your Podcast’s MissionAre your guests truly serving your podcast’s purpose, or are they there to boost your networking or ego?A meaningful guest strategy starts with your listener’s needs, how to develop intentional criteria for your guest list, and why every guest should be an extension of your show’s promise. Get ready for practical reflections and actionable steps to realign your guest choices with the why that keeps you and your audience coming back.Subscribe to get my latest content in My Podcast Guy NewsletterHere are 3 takeaways to help you recalibrate your guest strategy:Start with your listener. Ask: Who are they, and what perspective do they truly need that they’re not getting elsewhere?Build a guest criteria list. Identify 3–5 qualities or areas of expertise a guest must bring to meaningfully serve your audience.Reframe your invites. Instead of “I’d love to have you on,” try “Your perspective on [X] would really serve my listeners who are navigating [Y].” This attracts better-aligned guests and results in more focused, useful episodes.FAQ'sHow can podcasters choose guests who truly serve their show's purpose?Podcasters should select guests based on whether they address their audience's specific needs and align with the show's core "why," rather than personal interests or guest availability. Brett Johnson, My Podcast Guy, recommends creating intentional criteria focused on listener value to ensure each guest contributes meaningfully to the podcast's mission.What is a guest criteria list for a podcast and how do you use it?A guest criteria list is a set of three to five specific qualities or expertise areas every guest should have to genuinely serve the podcast's audience. By evaluating potential guests against this list before inviting them, hosts can maintain focus and ensure each episode is relevant to listener needs.Can booking big-name podcast guests hurt your show's growth?Booking big-name guests can dilute a podcast's focus if these guests don't directly address the listener's core needs, leading to a scattered show identity and stagnant audience growth. Brett Johnson, My Podcast Guy, explains that impressive rosters often serve networking goals more than listeners, which can hinder long-term success.You can book a clarity call with me. Just head over to My Podcast Guy and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInI research with AI. I draft the first draft with it. This episode is its own example. AI gathered the platform coverage and produced the drafts. I set the argument, directed the corrections through several rounds. I rewrote the piece until I said what I think, in the way I say it. When any scanner reads the transcript, it will find the machine’s fingerprints on the sentences and mine on the personal experiences. Both readings are accurate. Consider this the blackline for the document you have just read and podcast episode you have just heard.Podcasting is a MARATHON, not a sprint. Be patient, take action, and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.Recorded at 511 Studios - Columbus, OH (and you can too!)https://creativecommons.org/licenses/by-nd/4.0/Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBCopyright 2026 My Podcast GuyThis podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrpOP3 - https://op3.dev/privacy
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    5 分
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