Brand erosion isn’t always a headline-grabbing disaster like Bud Light or Cracker Barrel’s recent rebrand flop. In the building products industry, it’s usually a slow leak: quality issues, broken processes, untrained people, and tone-deaf leadership.

In this episode, Dan P. Owens—The Fixer—breaks down:
✅ Why brand value is more than logos and taglines—it’s your trust equity
✅ The hidden ways building products companies lose brand equity every day
✅ Hard stats on what happens when reputation slips (lost market share, profit, and people)
✅ The Brand Maintenance 101 checklist to stop erosion before it costs you millions

If you’re in the building products space, this episode will hit home—and give you tools to make sure your brand doesn’t become “just another commodity.”

Learn more at www.platinumbusinessconsulting.com
Or reach out directly: info@platinumbusinessconsulting.com

Trade show season is here — but are you ready, or are you about to light $30,000 - $80,000 on fire for badge scans, swag, and sore feet?

In this episode of The Platinum Business Break, Dan Owens (aka The Fixer) breaks down why most building products pros fail to get ROI from trade shows — and how you can flip the script.

For exhibitors: stop clogging the booth with untrained staff, ditch the “one shared scanner” look, and build a real CRM follow-up plan.
For attendees: no more wandering aimlessly or collecting stress balls — show up with a hit list, a story, and a 48-hour follow-up plan.

Because at the end of the day, the only trade show metric that matters is sales.

Reach out at info@platinumbusinessconsulting.com. or www.platinumbusinessconsulting.com

Most building products companies are stuck in the past — pouring 30–40% of their marketing budget into trade shows, swag, and print while starving the digital channels that actually generate sales-ready leads.

In this no-holds-barred kickoff to the Platinum Business Media podcast, Dan Owens delivers an indictment of outdated marketing practices in the building products and materials industry — and hands both C-suite leaders and marketing pros a 5-step playbook for making marketing a true revenue driver.

You’ll learn:
• Why 5–7.5% of revenue spent on marketing is often wasted in the wrong places
• The budget trap: trade shows vs. digital ROI
• Why measurement gets only 2–6% of spend (and why that’s a disaster)
• How to shift from vanity metrics to real sales attribution
• The exact strategies to go from invisible to industry authority

If your marketing still looks like it did in 2003, this episode is your wake-up call.

https://platinumbusinessconsulting.com/
https://platinumbusinessconsulting.com/fix-my-business

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