Brand erosion isn’t always a headline-grabbing disaster like Bud Light or Cracker Barrel’s recent rebrand flop. In the building products industry, it’s usually a slow leak: quality issues, broken processes, untrained people, and tone-deaf leadership.

In this episode, Dan P. Owens—The Fixer—breaks down:
✅ Why brand value is more than logos and taglines—it’s your trust equity
✅ The hidden ways building products companies lose brand equity every day
✅ Hard stats on what happens when reputation slips (lost market share, profit, and people)
✅ The Brand Maintenance 101 checklist to stop erosion before it costs you millions

If you’re in the building products space, this episode will hit home—and give you tools to make sure your brand doesn’t become “just another commodity.”

Learn more at www.platinumbusinessconsulting.com
Or reach out directly: info@platinumbusinessconsulting.com

Trade show season is here — but are you ready, or are you about to light $30,000 - $80,000 on fire for badge scans, swag, and sore feet?

In this episode of The Platinum Business Break, Dan Owens (aka The Fixer) breaks down why most building products pros fail to get ROI from trade shows — and how you can flip the script.

For exhibitors: stop clogging the booth with untrained staff, ditch the “one shared scanner” look, and build a real CRM follow-up plan.
For attendees: no more wandering aimlessly or collecting stress balls — show up with a hit list, a story, and a 48-hour follow-up plan.

Because at the end of the day, the only trade show metric that matters is sales.

Reach out at info@platinumbusinessconsulting.com. or www.platinumbusinessconsulting.com

Most building products companies are stuck in the past — pouring 30–40% of their marketing budget into trade shows, swag, and print while starving the digital channels that actually generate sales-ready leads.

In this no-holds-barred kickoff to the Platinum Business Media podcast, Dan Owens delivers an indictment of outdated marketing practices in the building products and materials industry — and hands both C-suite leaders and marketing pros a 5-step playbook for making marketing a true revenue driver.

You’ll learn:
• Why 5–7.5% of revenue spent on marketing is often wasted in the wrong places
• The budget trap: trade shows vs. digital ROI
• Why measurement gets only 2–6% of spend (and why that’s a disaster)
• How to shift from vanity metrics to real sales attribution
• The exact strategies to go from invisible to industry authority

If your marketing still looks like it did in 2003, this episode is your wake-up call.

https://platinumbusinessconsulting.com/
https://platinumbusinessconsulting.com/fix-my-business

#BuildingProducts #BuildingMaterials #ConstructionMarketing #B2BMarketing #MarketingStrategy #ConstructionIndustry #ManufacturingMarketing #DigitalMarketing #LeadGeneration #TradeShowROI #ContentMarketing #MarketingTips #PlatinumBusinessMedia #MarketingPodcast #BusinessPodcast #YouTubePodcast #GaryV

Are you managing your business by spreadsheet—or by vision?

In this episode of The Platinum Business Break, Dan Owens tackles the seductive trap of financial engineering—the dangerous obsession with EBITDA, short-term profits, stock prices, and quarterly shareholder appeasement. While these financial metrics are important, making them your top priority is often fatal to your company's long-term success.

Drawing on over 35 years of business experience and timeless wisdom from Steve Jobs, Dan explores:

✅ Why financial engineering hurts long-term business health
✅ Real-life traps: EBITDA obsession, stock price chasing, shareholder and PE pressures
✅ Powerful quotes from Steve Jobs about the dangers of running your company by spreadsheets alone
✅ The proven formula Jobs used to build Apple into the most valuable brand on the planet
✅ Practical ways to refocus your business strategy on what truly drives lasting growth: products, people, marketing, and customer experience

Steve Jobs famously said:

"If you keep your eye on the profit, you're going to skimp on the product. But if you focus on making really great products, then the profits will follow."

It's time to rethink how you measure success—and rebuild your strategy around what truly matters.

Ready to refocus your business? Visit:
https://platinumbusinessconsulting.com/fix-my-business

Or if you're ready to act immediately, hit our emergency call button in the link to talk directly with Dan.

This special Independence Day episode of The Platinum Business Break is a tribute to authentic American leadership—the kind forged in adversity, grounded in humility, and defined by service. Dan P. Owens takes you inside the battlefield-tested principles of Major Dick Winters and Sgt. Carwood Lipton, the real-life heroes of Easy Company, 506th PIR, 101st Airborne—immortalized in Band of Brothers.

Learn why Winters' legendary mantra “Follow Me” still matters in business and life. Discover how Lipton held a company together through sheer consistency and care. And hear how even Captain Sobel—though reviled by his men—played a vital role in preparing them for war, proving that success depends on the right person in the right seat.

This episode delivers:
✅ Timeless leadership principles from the front lines
✅ Business takeaways on humility, delegation, and team development
✅ A practical call to lead with character, courage, and clarity

Whether you run a company or lead a family, these lessons will inspire you to lead from the front and build something that lasts.

www.platinumtrainingtechnologies.com
info@platinumtrainingtechnologies.com

Is your team coasting, disengaged, or turning over too fast? The numbers don’t lie—and neither does your gut. In this episode, Dan P. Owens (aka The Fixer) breaks down exactly why training and development is no longer optional in 2025—especially in the building products industry.

✅ Learn the latest Gallup stats on employee engagement
✅ Understand the 4 types of learning styles (and why one-size-fits-all fails)
✅ Discover the 7 most common mistakes companies make when trying to train their team
✅ Get a clear strategy to build a training culture that retains talent and drives profits
✅ BONUS: Why your business MUST start capturing “tribal knowledge” before your veterans retire

Dan has over 30 years of experience building training programs in the building materials space—from manufacturers to reps to contractors—and now helps businesses create custom LMS platforms and blended learning systems that actually stick.

Want to build a training culture your competitors can’t touch?
Schedule a discovery call: info@platinumbusinessconsulting.com
or visit our website at: www.platinumtrainingtechnologies.com

Subscribe for more weekly content on leadership, business growth, and team performance.

#TrainingAndDevelopment #LMS #BuildingProducts #WorkforceDevelopment #LeadershipTraining #EmployeeEngagement #CustomLMS #PlatinumTraining #TheFixer #DanPOwens

What do AI, Mark Cuban, and Milli Vanilli have in common? More than you'd think.

In this episode of The Platinum Business Break, host Dan P. Owens unpacks Cuban’s bold prediction that face-to-face communication will become a premium skill in the age of AI—and connects it directly to what’s happening in the building products industry.

Whether you’re a manufacturer, distributor, contractor, rep group, or architect, this episode gives you a fresh way to think about AI and your competitive edge.

✅ Why AI is helpful—but not enough
✅ What Milli Vanilli taught us about authenticity
✅ How in-person connection will outperform automated interaction
✅ 5 actionable ways to stand out as a real human in an AI-driven world

Don’t lip-sync your customer experience. Be the real deal.

Learn more at: https://www.platinumbusinessconsulting.com
Connect with Dan on LinkedIn: https://www.linkedin.com/in/danpowens

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#AI #BuildingProducts #SalesTraining #Leadership #MilliVanilli #BusinessPodcast #FaceToFaceWins #PlatinumBusinessBreak