Former Crayola EVP and CMO Vicky Lozano joins Host Lindsey Buxman in Boston on The Phygital Marketing Podcast to talk about why your brand is bigger than your product, and commercial growth strategy through a brand lens.

You’ll hear:

→ How to think beyond the traditional marketing lens

→ How to make your message compelling

→ How to keep your eye on the prize as a brand

→ How to resonate with consumers through an authentic brand

→ How to know when a brand’s earned the right to expand beyond its core product into new categories, audiences, and revenue streams

🔗 Connect with Vicky Lozano & Crayola:

https://www.crayola.com/

https://www.linkedin.com/company/crayola/

https://www.linkedin.com/in/victoria-b-lozano/

🔗 Connect with Lindsey Buxman & Sotto:

https://www.withsotto.com/

https://www.linkedin.com/company/withsotto/

https://www.linkedin.com/in/lindseybuxman/

TLC Worldwide Global Loyalty Director Mike Brinn joins Host Lindsey Buxman in London on The Phygital Marketing Podcast to talk why discounts aren’t loyalty, and why emotional connection wins.

You’ll hear:

→ How loyalty has evolved beyond transactions

→ How to make every customer feel known

→ The missing human connection in retail

→ How to make a genuine impact with your loyalty program

→ How to differentiate your brand, regardless of the markets you’re in

🔗 Connect with Mike Brinn & TLC Worldwide:

https://www.tlc-worldwide.com/

https://www.linkedin.com/company/tlc-worldwide/

https://www.linkedin.com/in/mike-brinn-96890514/

🔗 Connect with Lindsey Buxman & Sotto:

https://www.withsotto.com/

https://www.linkedin.com/company/withsotto/

https://www.linkedin.com/in/lindseybuxman/

SHEIN Head of U.S. Brand PR Lisa Zlotnick joins Host Lindsey Buxman on The Phygital Marketing Podcast to talk how to build your brand with Gen Z instead of marketing at them.

You’ll hear:

→ Why listening to your customer always wins

→ How to find the balance between AI & human touch

→ How they run their SHEIN Ambassador & Affiliate programs

→ Why creator-brand alignment is key

→ Why community is so important to the work brand marketers are doing today

🔗 Connect with Lisa Zlotnick & SHEIN:

https://www.sheingroup.com/

https://www.linkedin.com/company/shein-distribution-corporation/

https://www.linkedin.com/in/lisazlotnick/

🔗 Connect with Lindsey Buxman & Sotto:

https://www.withsotto.com/

https://www.linkedin.com/company/withsotto/

https://www.linkedin.com/in/lindseybuxman/