Stop Marketing at Gen Z: Build Your Brand with Them with Lisa Zlotnick, SHEIN
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Stop Marketing at Gen Z: Build Your Brand with Them with Lisa Zlotnick, SHEIN
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ナレーター：
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著者：
SHEIN Head of U.S. Brand PR Lisa Zlotnick joins Host Lindsey Buxman on The Phygital Marketing Podcast to talk how to build your brand with Gen Z instead of marketing at them.
You’ll hear:
→ Why listening to your customer always wins
→ How to find the balance between AI & human touch
→ How they run their SHEIN Ambassador & Affiliate programs
→ Why creator-brand alignment is key
→ Why community is so important to the work brand marketers are doing today
🔗 Connect with Lisa Zlotnick & SHEIN:
https://www.sheingroup.com/
https://www.linkedin.com/company/shein-distribution-corporation/
https://www.linkedin.com/in/lisazlotnick/
🔗 Connect with Lindsey Buxman & Sotto:
https://www.withsotto.com/
https://www.linkedin.com/company/withsotto/
https://www.linkedin.com/in/lindseybuxman/