Your Brand Is Bigger than Your Product: Commercial Growth Strategy through a Brand Lens with Vicky Lozano, Crayola
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
Your Brand Is Bigger than Your Product: Commercial Growth Strategy through a Brand Lens with Vicky Lozano, Crayola
-
ナレーター：
-
著者：
Former Crayola EVP and CMO Vicky Lozano joins Host Lindsey Buxman in Boston on The Phygital Marketing Podcast to talk about why your brand is bigger than your product, and commercial growth strategy through a brand lens.
You’ll hear:
→ How to think beyond the traditional marketing lens
→ How to make your message compelling
→ How to keep your eye on the prize as a brand
→ How to resonate with consumers through an authentic brand
→ How to know when a brand’s earned the right to expand beyond its core product into new categories, audiences, and revenue streams
🔗 Connect with Vicky Lozano & Crayola:
https://www.crayola.com/
https://www.linkedin.com/company/crayola/
https://www.linkedin.com/in/victoria-b-lozano/
🔗 Connect with Lindsey Buxman & Sotto:
https://www.withsotto.com/
https://www.linkedin.com/company/withsotto/
https://www.linkedin.com/in/lindseybuxman/