What does it take to build a movement that challenges stereotypes and redefines leadership?

In this powerful episode of The Muslim Nonprofit Show, Nausheena Hussain shares her founder journey—from launching Reviving the Islamic Sisterhood for Empowerment (RISE) to gracefully exiting the organization she built.

She breaks down the Peacock Unicorn Method—a unique strategy that helped her gain credibility, amplify Muslim women’s voices, and lead with humility and collaboration. Whether you’re a nonprofit founder, aspiring changemaker, or leader-in-the-making, this episode offers a bold and deeply insightful roadmap to authentic, impact-driven leadership.

💡 “You don’t need permission to start. Just start—and bring your community with you.”

🎧 Tune in and don’t forget to 🔔 subscribe for future episodes with nonprofit founders, Islamic scholars, and sector experts.

📌Connect and Follow Dr. Tayyab Yunus:
Instagram – https://www.instagram.com/tayyabyunus/
Facebook – https://www.facebook.com/tayyabyunus
YouTube – https://www.youtube.com/@tayyabyunus

🔗 Connect and follow Dr. Nausheena Hussain:
Instagram - https://www.instagram.com/nausheena.hussain/
LinkedIn - https://www.linkedin.com/in/nausheenahussain/
Website: https://www.nausheena.com/

00:00 – Introduction: Meet Nausheena Hussain
01:42 – The Origin of Rise and the Problem It Was Built to Solve
05:00 – Muslim Women & Media Narratives: Breaking the Stereotype
07:11 – Starting With Conversations: The First Steps
09:25 – Discovering the Power of Storytelling (Muslim Sheroes Project)
12:19 – Gaining Credibility Outside the Community: The Peacock Unicorn Effect
15:40 – Why You Don’t Need to Have All the Answers to Start
17:25 – Community-Led Solutions Over Top-Down Leadership
19:31 – Civic Engagement: From Learning to Leading
22:10 – How Muslim Women Bring Their Entire Communities With Them
23:40 – The Founder Exit: Succession Planning Done Right
25:50 – Why Good Leaders Must Eventually Let Go
27:10 – Final Advice: Invest in Your Own Leadership Development

💬 What’s one takeaway that really stuck with you from this episode? Drop it in the comments 👇


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