We welcome Matt Ruddock, lead programmer and account manager at Seattle-based Digital Arts and Sciences, a digital marketing and custom development agency focused on scaling digital assets, refreshing brands, and building custom tools and integrations. Matt shares his career path from wearable sports tech sales to strategy consulting, go-to-market and product marketing, and AI initiatives before joining DAS for a multi-hat client-facing role. We discuss DAS’s “creative automation,” which combines design templates and coded rules to rapidly generate and update thousands of normalized, on-brand assets across formats (digital, print, video), languages, and localized markets in minutes. We also cover an enterprise custom “one-stop” platform that integrates existing tools via APIs, supports multilingual content, scoring-based recommendations, CRM/admin management, and automated localized email campaigns. Matt’s key advice: assume the first draft isn’t great and improve through review and feedback.

00:00 Welcome Matt Ruddock

01:13 Career Journey

04:37 Holistic Agency View

05:20 Creative Automation Intro

06:51 How Automation Works

08:43 Localization at Scale

10:05 Subscription Overload Problem

12:01 Custom Platform Solution

12:50 Personalized Training Feed

14:47 Global Email Automation

17:13 Building the Impossible

19:05 Making Tools Accessible

20:30 Career Advice

21:24 Closing Thanks

More from Matt Ruddock:

Digital Arts and Sciences

LinkedIn

Links and Resources:

• Subscribe to our newsletter here
• Laura Szczes on LinkedIn
• Lisa Wekellis on LinkedIn
• Double Z Media Website
• Double Z Media on LinkedIn

In this episode, we welcome Michael Flynn from 12 Points. Michael talks about the origins and mission of 12 Points, a marketing umbrella startup currently in its launch phase. He discusses his unique background in marketing, PR, and print, and how his career journey led him to 12 Points. Michael emphasizes the importance of proactive marketing strategies, integrating digital and print media, and leveraging data to create personalized and effective campaigns. He also shares insights on the use of QR codes, personal URLs, and the power of print in today's fragmented media landscape. Additionally, Michael offers advice on career management and personal anecdotes, making the conversation both informative and relatable.

00:00 Introduction to Michael Flynn and 12 Points

02:02 Michael Flynn's Career Journey

04:51 Networking and Industry Connections

06:37 Strategies for Print and Marketing Integration

25:13 The Role of Data in Marketing

30:52 Career Advice and Personal Reflections

34:25 Conclusion and Farewell

Follow Michael on LinkedIn

Additional Links and Resources:

• Lisa Wekellis on LinkedIn
• Laura Szczes on LinkedIn
• Double Z Media Website
• Double Z Media on LinkedIn

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We welcome Nada Bradbury, CEO of AD-ID, who shares insights on the evolving importance of AD IDs in the digital age. Nada explains how AD IDs, akin to product UPC codes, store metadata about creative advertising assets, thereby ensuring accurate tracking and ROI measurement across diverse platforms. She elaborates on the need for consistent AD ID usage to manage frequency capping and reduce ad waste, especially in the rapidly changing media ecosystem influenced by AI and dynamic placements. Nada also discusses the recent industry shift requiring AD IDs for creatives using SAG-AFTRA talent and the importance of fair compensation for talent, including social media influencers.

Chapters:

• 00:00 Introduction and Guest Welcome
• 02:00 Understanding AD ID: The Basics
• 04:24 Implementing AD ID in Marketing
• 05:46 AD ID's Role in Cross-Platform Advertising
• 07:53 Challenges and Solutions in Ad Tracking
• 11:21 The Future of AD ID and AI
• 12:27 Industry Insights and Personal Advice
• 21:32 Conclusion and Final Thoughts

Learn more about AD ID: https://www.ad-id.org/

Links and Resources:

• Subscribe to our newsletter here
• Laura Szczes on LinkedIn
• Lisa Wekellis on LinkedIn
• Double Z Media Website
• Double Z Media on LinkedIn

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