In this episode, we welcome Michael Flynn from 12 Points. Michael talks about the origins and mission of 12 Points, a marketing umbrella startup currently in its launch phase. He discusses his unique background in marketing, PR, and print, and how his career journey led him to 12 Points. Michael emphasizes the importance of proactive marketing strategies, integrating digital and print media, and leveraging data to create personalized and effective campaigns. He also shares insights on the use of QR codes, personal URLs, and the power of print in today's fragmented media landscape. Additionally, Michael offers advice on career management and personal anecdotes, making the conversation both informative and relatable.

00:00 Introduction to Michael Flynn and 12 Points

02:02 Michael Flynn's Career Journey

04:51 Networking and Industry Connections

06:37 Strategies for Print and Marketing Integration

25:13 The Role of Data in Marketing

30:52 Career Advice and Personal Reflections

34:25 Conclusion and Farewell

Follow Michael on LinkedIn

Additional Links and Resources:

• Lisa Wekellis on LinkedIn
• Laura Szczes on LinkedIn
• Double Z Media Website
• Double Z Media on LinkedIn

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