⁠https://page2pod.com⁠ - While we're between seasons, we're revisiting some of the most impactful conversations we've had on The Page 2 Podcast.

In this episode of Page 2 Podcast, Jon Clark and Joe DeVita sit down with Duane Forrester, founder and CEO of UnboundAnswers.com and a longtime search industry leader who helped launch Bing Webmaster Tools and Schema.org.

Duane shares his perspective on the future of search optimization, the rise of AI-driven visibility, and why the best SEOs may need to think less like button-pushers and more like managers of intelligent systems.

From structured data and LLM verification layers to chunking, semantic overlap, semantic density, query fan out, and the debate over GEO vs. AIO vs. SEO, this conversation digs into what actually matters for brands trying to remain discoverable in an AI-first search environment.

🤖 In This Episode

• Why Duane believes AI has fractured search, not killed it
• How structured data and Schema.org may influence LLM understanding
• Why “GEO vs. AIO vs. SEO” may be a distraction from the real work
• What semantic overlap and semantic density mean for content strategy
• How chunking can help content become more useful to AI systems and humans
• Why content creators may be better positioned for AI search than they think
• How people management skills apply to working with AI tools like ChatGPT
• Why search optimization may still have decades of relevance ahead
• What Google AI Overviews could mean for organic traffic, paid ads, and click quality
• Duane’s prediction for AI-generated ads inside future search experiences

This episode is a must-watch for SEOs, content strategists, marketers, founders, and agencies trying to understand how AI search is changing visibility, trust, and optimization.

Subscribe to Page 2 Podcast for more conversations with the people shaping the future of SEO, AI, search, and digital marketing.

What do you think: should we still call this SEO, or is AI search creating a completely new discipline? Drop your thoughts in the comments.

Sponsored by Moving Traffic Media → https://www.movingtrafficmedia.com

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