Harvey and Ed discuss the Swedish real estate market with Fredrik Engdahl, CEO of Boneo. They explore the unique aspects of the Swedish market, including the prevalence of pre-market listings and the vendor-paid model. Fredrik explains Boneo's strategy to challenge the market leader, Hemnet, by focusing on value creation for agents and sellers. The conversation delves into the importance of marketing, the role of AI in real estate, and the dynamics of agent-backed portals. Fredrik shares insights on how Boneo differentiates itself through its unique offerings and plans for future growth.

Chapters

00:00 Introduction to the Swedish Real Estate Market

03:23 Understanding Bonneo's Role in the Market

06:02 The Ideological Shift in Property Portals

09:02 Bonneo's Unique Value Proposition

11:57 Marketing Strategies and Challenges

15:14 Pre-Market Listings and Their Impact

18:11 Leveraging Data for Competitive Advantage

20:57 The Future of Property Portals and AI

25:26 The Rise of Pre-Market Listings in Sweden

30:22 Hemnet's New Payment Strategy and Its Implications

36:00 Bonneo's Marketing Strategy and Investment

40:16 Creating Awareness: The Importance of Value Proposition

46:47 Lessons Learned from Building a Network of Pre-Vetted Buyers

Ed, Simon and Harvey discuss the latest developments in the real estate marketplaces industry, focusing on REA Group's integration with OpenAI, M&A news, and market updates. They delve into Zillow's recent controversy regarding climate risk scores and highlight product innovations from various real estate portals. The conversation wraps up with insights on the upcoming conference in Bangkok.00:00 Introduction and Personal Updates01:57 REA Group's Integration with OpenAI13:31 Acquisition of Neighborlytics by REA Group21:16 Partnership with Ray White and Market Insights24:15 Exploring Square Yards and Baltic Classifieds28:11 Zillow's Climate Risk Controversy34:04 The Information Dilemma in Real Estate38:03 Innovations in Rental Market Solutions47:23 Upcoming Conference Insights

In this news roundup episode, Harvey and Simon discuss...Domain and REA Group Traffic JibesBien'Ici's ambitious market leadership planSwiss Marketplace Group Acquisition post-IPOZillow lawsuit updateFinancialsChapters

00:00 Introduction and Conference Updates

04:11 Traffic Wars: Domain vs. REA Group

12:01 User Experience at Domain

14:59 Bien'Ici's Ambitious Goals in France

24:23 Swiss Marketplace Group's Public Debut and Acquisitions

32:37 Zillow's Legal Troubles Update

42:53 Financial Results for Prosus and Cian

46:59 PropTech Jobs and outros