Harvey speaks with Rita Goh from Property Guru about the company’s “Moving Out” micro-drama campaign, a social-first marketing experiment that went viral in Singapore, and beyond!

0:00 Intros1:46 Property Guru context

3:34 What is this social first marketing strategy?

5:40 Moving Out in context

18:04 Storyboarding and Creative

22:19 Anonymous Vs Branded content

26:26 Gen Z demands and activities

31:07 Advice to other Marketers and other topics

Harvey joins Simon for a fast-moving news roundup covering Idealista’s planned expansion into France, Zillow’s FTC settlement over its Redfin rentals deal, and results from KE Holdings and Swiss Marketplace Group.

We discuss strategy, market structure, cross-border expansion, and where portals may need to evolve beyond pure advertising to stay relevant.

00:00 - Introduction and the news roundup format

00:53 - Idealista’s France expansion and the market context

16:28 - Zillow’s FTC settlement and the Redfin rentals deal

22:34 - Czech Republic and Bezrealitky

30:03 - KE Holdings Q2

34:54 - Swiss Marketplace Group interim report and market reaction

44:41 - Wrap-up

Simon and Harvey get together for a roundup of this week's news stories, including Silver Lake's Housetrack divestment, new data on Redfin and Boneo, and a long conversation about international expansions.

0:00 sponsor messages and intros

1:04 Silver Lake and Hometrack

12:09 Redfin and Boneo

26:00 International Expansions