『The Overthinkers』のカバーアート

The Overthinkers

The Overthinkers

著者： Rachel Mercer & Shann Biglione
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このコンテンツについて

 From big strategy questions to everyday marketing life realities, The Overthinkers is a weekly, 20 min conversation between two ex-marketing strategists: Rachel Mercer (@rachelmercer - Head of Design at JPMorgan Chase + ex-CXO at Proto) and Shann Biglione (@LeShann - co-founder and Head of Product at Kelp + ex CSO at Publicis Media). It is for those who like to (over)think about strategic planning, with delightful guests occasionally joining Rachel and Shann for extended discussions. Available on Apple Podcasts, Spotify and Soundcloud. Views represented and reflected are individually held and are not representative of Rachel and Shann's companies.All rights reserved 経済学
エピソード
  • Can 1st Party Data Save Digital Advertising?

    Can 1st Party Data Save Digital Advertising?
    2023/09/20
    With the demise of the cookie monster and the supreme reign of a few internet giants, a lot of brands placed their bets on building first party data. Is that really the way of the future, and can brands sustainably grow without a strong 1st party data strategy anymore?
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    25 分
  • Are CMOs A Dying Breed?

    Are CMOs A Dying Breed?
    2023/09/12
    “You’re Dead In 18 Months Or Less” - Scott Galloway's ominous predictions for CMOs last week brought about a slight disturbance in the force. In this episode, we discuss the argument made against CMOs as we know them, as well as arguments for their possible redemption.
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    22 分
  • Can We Stop The Industry From Advertising Fossil Fuel Companies? With Joe Cole

    Can We Stop The Industry From Advertising Fossil Fuel Companies? With Joe Cole
    2023/08/29
    As global consciousness of the world's climate challenges rises, the role of advertising is being increasingly scrutinized. With large fossil fuel companies still using our services to project a greener image, the reality is that decades of deception have made them questionable clients to support. In an effort to stop the support provided by advertising to the industry, Clean Creatives has been ramping up efforts to pledge our industry to move away from those contracts. Joe Cole tells answers our tough questions and shares how the initiatives has succeeded from idea to a massive movement that is now permeating the industry.
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    44 分

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