Have you ever stopped to think about the everyday products you might be overlooking that could impact your health and the environment?

Preema Sarkar, founder of Solterra Tribe, shares her journey of creating a sustainable personal care brand that bridges Eastern wellness traditions with Western science. With a background in biotech and pharmaceutical regulation, Prima is challenging industry norms by focusing on the "overlooked" aspects of our daily routines—starting with lip balm.

In this illuminating conversation, she reveals why we should scrutinize our everyday products more closely than luxury items, how consumers can drive industry change, and the innovative ways Solterra Tribe is creating nutrient-dense, radically sustainable products.

Key Talking Points:

In this episode, we discuss…

• Why Prima chose to focus on "overlooked" everyday products rather than high-end luxury items
• The surprising amount of lip balm humans consume annually (4-9 pounds!) and why we should scrutinize these products like food
• How Prima bridges Eastern wellness traditions with Western scientific innovation
• The journey to create Solterra Tribe's revolutionary water-dissolvable packaging
• How consumer choices can drive meaningful shifts in product standards
• The importance of simplicity in ingredients (Solterra's lip balm has just four ingredients)

Time Stamps:

• [03:10] Preema’s story of bridging Eastern and Western approaches to wellness
• [05:30] The concept of "overlooked" everyday products
• [08:45] Why lip balm deserves more scrutiny than we give it
• [12:20] The creative marketing approach to raise awareness
• [15:30] Why now is the time for this wellness revolution
• [19:15] Building a community around conscious consumption
• [23:40] Preema’s approach to educating consumers
• [27:35] The journey to create innovative dissolvable packaging
• [31:20] Challenges of creating change outside established systems
• [35:30] The four simple ingredients in Solterra Tribe's lip balm
• [38:15] Preema’s vision for the future of Solterra Tribe

Quotable Moments:

"We often forget that we have that power as consumers. The industry will shift where the consumers decide, and if it's inconvenient for consumers to make the right choice, then it becomes difficult." — Preema Sarkar

"Don't follow the study. Follow the money. Turmeric, ashwagandha, ghee - these things, there was no money when these were invented, when people were using it. The best form of data is real world experience, things that have been tested through time and tradition." — Preema Sarkar

"Take a harder look on your everyday products than your luxury items, which you use once a month, opposed to something you use multiple times a day." — Preema Sarkar

Connect with Our Guest:

Website: solterratribe.com

Social: @solterra.tribe on Instagram

Call-To-Action: Try Solterra Tribe's revolutionary ghee-based Lip Bloom with dissolvable packaging

Connect with Ashley Graham:

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