🎙 Episode Summary

In this bonus episode of The One Behind the Lens, Kate sits down with Vickie Black—the founder of Senior Style Guide—to unpack the origins of SSG, the mission behind its supportive photography community, and the iconic Hot 100 contest. From overcoming rejection and industry competition to mastering workflows and maximizing sales, Vickie shares how photographers can elevate their craft, their business, and their confidence.

Whether you’re a seasoned senior photographer or just starting out, this episode is packed with inspiration, actionable tips, and behind-the-scenes insights into one of the most competitive contests in senior photography.

📌 What You’ll Learn

• Vickie’s origin story: turning rejection into a thriving photography platform

• How SSG fosters community over competition in a saturated market

• Maximizing workflow efficiency to increase product sales

• Navigating the Hot 100 contest: tips, tricks, and blind-judging insights

• The importance of celebrating your unique style and value

🕒 Timeline

0:00 – Welcome! Meet Vickie Black, founder of Senior Style Guide

2:30 – From rejection to creation: SSG’s founding in 2011

5:45 – Pivoting from blog to print magazine and rapid growth

9:15 – Mission over competition: building a supportive photography community

13:00 – Workflow tips: 1.5-hour sessions → 100 frames → 42 delivered images

17:30 – Outsourcing editing and bookkeeping for efficiency and sanity

21:00 – Hot 100 Contest breakdown: rules, blind judging, and strategy

28:00 – How entering the contest sharpens critical self-evaluation

32:15 – Tips for submitting: Hot 100 buddy, image selection, category strategy

37:45 – Celebrating uniqueness in a saturated market

42:00 – SSG events, masterminds, and community-building

46:30 – Upcoming initiatives from SSG in 2026

50:00 – Final thoughts: No means not yet, and embracing growth

54:00 – Where to find Vickie and connect with Senior Style Guide

💾 Resources & Links

• SSG Freebie / Download: SSG Issue 91

• Hot 100 Contest: Enter by Nov 17, 11:59 PM ET

• SSG Community: Facebook Group

• Follow Vickie Online: Instagram: @seniorstyleguide

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✨ Quote Highlights

"No means not yet. Every setback is just a chance to create something bigger and better." — Vickie Black

"Community over competition—when we lift each other up, we all rise higher." — Vickie Black

"Your uniqueness is your superpower. Stop comparing and start celebrating what only you can create." — Vickie Black

📄 Try This: Hot 100 Prep Challenge

1. Select a Hot 100 buddy for objective feedback

2. Enter all applicable categories to maximize visibility

3. Submit only sharp, high-quality images

4. Use the contest to critically evaluate your work and celebrate your style

💬 Final Thoughts

Vickie’s story is a masterclass in turning rejection into opportunity, fostering meaningful connections in photography, and embracing uniqueness as a tool for growth. Whether you’re submitting to the Hot 100 for the first time or looking to streamline your workflow, this episode is packed with actionable insights, inspiration, and encouragement to take your business and artistry to the next level.

Until next time —Let’s shutter up and shine. 💫 Kate

Episode Summary:Busy season is busy — but that doesn’t mean your marketing should go dark. In this bonus episode, Kate shares real, actionable ways photographers can stay visible, connect with their audience, and keep future bookings coming — without burning out. From batch posting to showing the messy middle, this is your gentle reminder that done is better than perfect.

⏱️ Episode Breakdown:

00:00 – Yay, it’s you, Shutter Squad! Kate kicks things off with a bonus pep talk for photographers in the thick of busy season — because your camera may be glued to your hand, but your marketing can still shine.

02:12 – Why You Still Need to Show Up How staying visible during busy season builds trust and momentum for the months ahead. Even a quick Story or behind-the-scenes peek goes a long way.

05:20 – Simple, Doable Marketing Moves

• Batch and repurpose your existing content

• Automate a few posts per week

• Send short, easy check-in emails

• Share the real messy middle moments

10:45 – Mindset Check: Done is Better Than Perfect Don’t overthink it. One-liners and candid moments count just as much as polished posts.

15:00 – Education Spotlight: Your Headliner Show A live, high-energy experience happening November 13th where you’ll build a content plan that actually works.💰 $69 — link to register in the show notes!

17:45 – Outro: Keep Showing Up, Shutter Squad 📸 Share your Photo Confession Booth stories by email, DM, or voice memo — they might make it into an upcoming episode!

🔗 Links Mentioned in This Episode

Your Social Media Era (Nov 13th – $69): Save your Seat

The Coffee Roaster Lincoln (SAVE 5%) https://coffeeroasterlnk.com/tobtl

Pose Like A Pro: https://www.katedecostephotography.com/photographers/digital-download/pose-like-a-pro

💌 Connect with Kate

Instagram | @katedecoste

Facebook | Kate DeCoste Photography

[Website]

Got a Photo Confession or question for the show?

Send a voice memo or DM — Kate loves hearing from the Shutter Squad!

🎙️ Quotes to Remember

1. “Busy season doesn’t mean silent season.”
   → A simple reminder that consistency—even in small ways—keeps your business visible and thriving.

2. “Your clients aren’t just watching when you have time to post pretty photos. They’re watching how consistent you are through it all.”
   → A mindset shift every photographer needs when the editing queue feels endless.

3. “Even a one-line caption like ‘Golden Hour Magic’ keeps you in the feed and in your client’s mind.”
   → Small effort, big impact.

4. “Keep showing up, even in the smallest ways, and your future self—and your calendar—will thank you.”
   → The perfect mantra for staying motivated through the chaos of busy season.