In this episode of the Omnichannel Marketer, host Kait Stephens interviews Aliett Buttelman, co-founder of Fazit Beauty.

Aliett shares her unique journey from fashion modeling to entrepreneurship, detailing the creation of innovative makeup patches and the brand's rapid growth through strategic channel expansion and social media marketing.

The conversation highlights the impact of viral moments, such as the Taylor Swift effect, and discusses the importance of supporting female founders in the beauty industry.


TAKEAWAYS:
- Aliett’s background in modeling provided her with insights into the beauty industry.

- The launch of makeup patches disrupted traditional beauty application methods.

- Social media, particularly TikTok, played a crucial role in brand awareness.

- Diversifying marketing strategies is essential in response to platform changes.

- The Taylor Swift effect significantly boosted brand visibility and sales.

- Retail partnerships are tailored to meet different customer demographics.

- Community engagement is vital for brand loyalty and growth.

- Female founders face unique challenges in securing investment.

- Innovative product development is key to staying relevant in the beauty market.

- Maintaining a startup mentality helps in adapting to market changes.


Where to find Aliett Buttelman:
Linkedin: https://www.linkedin.com/in/aliett-buttelman-9a662312b/
​Website: https://letsfazit.com/

Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it


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In this episode, Christina Kao, founder of Le Mini Macaron, shares her journey from a marketing background to entrepreneurship in the beauty industry.

She discusses the growth of her brand, the importance of customer education, and the impact of COVID-19 on nail care trends.

Christina emphasizes the significance of community upliftment and the playful yet joyful nature of her brand, while also reflecting on the challenges and opportunities within the beauty industry.

TAKEAWAYS:

- Christina's background in marketing and advertising laid the foundation for her entrepreneurial journey.

- Le Mini Macaron specializes in gel manicure products, making at-home nail care accessible.

- The brand's target customers include both experienced gel users and newcomers to DIY manicures.

- Kickstarter was a crucial platform for launching the brand and gaining initial traction.

- COVID-19 significantly boosted the demand for at-home beauty solutions, including nail care.

- Education is vital for customer experience, especially for first-time gel users.

- The brand employs various marketing strategies to enhance customer acquisition and retention.

- Creating a consistent brand experience across multiple channels is essential for success.

- The brand aims to uplift its community, focusing on both consumers and team members.

- Christina advocates for more programs to help newcomers enter the beauty industry.

Where to find Christina Kao:
Linkedin: https://www.linkedin.com/in/christinasheenkao/
​Website: http://www.leminimacaron.com

Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it


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In this episode of the Omnichannel Marketer, Amy Gordinier, founder of Skinfix, shares her extensive background in the beauty industry and the journey of creating Skinfix.

Amy discusses the brand's origins, its unique formulation, and the strategic decisions made during its launch and growth, particularly with retail partners like Target and Sephora.

She emphasizes the importance of product differentiation, quality formulation, and the evolving support from Sephora as a key factor in the brand's success.


TAKEAWAYS:

- Amy's lifelong passion for beauty began with her family's history in the industry.

- Skinfix originated from a healing ointment formula created in the 1870s.

- The brand's initial retail strategy focused on mass distribution for eczema treatments.

- Target provided significant support for Skinfix's launch, but the brand later transitioned to Sephora for better scaling opportunities.

- Sephora's in-store support and marketing strategies greatly benefited Skinfix's growth.

- Skinfix prioritizes high-quality formulations with active ingredients at functional levels.

- The brand's differentiation lies in its clean, clinical approach to skincare.

- Skinfix has built a loyal customer base due to its effective products and strong brand identity.

- The evolution of Sephora's support tools has positively impacted Skinfix's marketing efforts.

- Amy is passionate about educating consumers on the importance of product formulation.


Where to find Amy Gordinier:
Linkedin: https://www.linkedin.com/in/amy-gordinier-b6178156/
​Website: http://www.skinfixinc.com/

Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it


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www.theomnichannelmarketer.com