In this episode, host Wendy is joined by Tayler Cusick Hollman, a marketing consultant and founder of Enji, a user-friendly marketing tool designed for small businesses and nonprofits. Tayler shares her decade-long experience in helping small businesses and nonprofits, diving into the unique marketing challenges nonprofits face. The conversation covers the importance of marketing for nonprofits, debunking myths about marketing, and how to shift mindsets to be more confident in marketing efforts. Tayler provides actionable steps to reduce overwhelm, including setting content pillars, choosing appropriate marketing channels, and maintaining consistency. They discuss the role of Enji in simplifying marketing tasks through planning, content creation, and analytics. Listeners are encouraged to try Enji with a special discount code provided, NPNook, which gives $61 off the annual subscription.

https://www.enji.co/?ref=zmi2ngv

https://www.instagram.com/enji_co/

https://www.facebook.com/enjimarketing/

https://www.linkedin.com/company/enji

https://www.bosslevelengaged.com/services-for-nonprofits-nonprofitnook

https://thenonprofitnook.com/

Mentioned in this episode:

Flodesk

Enji

In this episode of The NonProfit Nook, host Wendy Kidd interviews Ananya Nagendra, the young founder and CEO of the Letters of Light Foundation. Inspired by her mother's journey with chemotherapy, Ananya started the organization to provide cancer patients with handwritten letters of encouragement, preventive health workshops, and resources on mental wellness. With chapters across various schools and over 850 youth volunteers, the foundation partners with oncology centers to support cancer patients both mentally and emotionally. Ananya details the foundation's operations, her involvement with social workers, and the importance of mental health in cancer care. She also discusses the newly launched Books of Light program, offering literary resources to newly diagnosed patients and oncology centers. Learn how you can get involved, start a chapter, or contribute to this impactful cause.

00:00 Introduction to The NonProfit Nook

00:48 Meet Ananya Nagendra: Founder of Letters of Light

02:15 The Impact and Growth of Letters of Light

04:25 Volunteer Engagement and Success Stories

13:17 Books of Light Program

16:20 How to Get Involved and Final Thoughts

20:38 Conclusion and Call to Action

Links:

https://lettersoflight.org

https://www.linkedin.com/in/ananya-nagendra

https://www.instagram.com/joinlettersoflight/

https://hcb.hackclub.com/donations/start/letters-of-light - Donation Link

https://www.bosslevelengaged.com/services-for-nonprofits-nonprofitnook

https://thenonprofitnook.com/

https://www.youtube.com/@BossLevelEngaged

https://www.instagram.com/thenonprofitnook/

https://flodesk.com/c/G0H0UB

Mentioned in this episode:

Enji

Flodesk

In this episode of The NonProfit Nook, hosted by Wendy Kidd, Dr. Colette Portis dives deep into the intricacies of strategic planning for nonprofits. They discuss how a robust strategy can lead to remarkable results, such as a nonprofit quadrupling its budget in a single quarter. The conversation covers the typical time frame for strategic planning, methods for accelerated planning, and the essential steps for effective implementation. Dr. Portis shares valuable insights on accountability, time management using brain science, and the importance of communication with internal and external teams. The episode is packed with practical advice and resources to help nonprofit leaders navigate their strategic planning and achieve their organizational goals.

00:00 Success Story: Nonprofit's Million-Dollar Strategy

00:25 Introduction to The NonProfit Nook

01:09 Strategic Planning Recap

02:27 Accelerated Strategic Planning with Red Development Group

02:58 Three-Day Business Strategy Retreat

04:50 Time Management and Brain Science

11:49 Implementing Your Strategic Plan

12:48 Aligning Meetings with Strategy

13:03 Maintaining Momentum and Celebrating Successes

13:48 The Importance of Weekly Tracking

14:26 Adapting to Change: A Real-Life Example

15:45 Communicating Your Plan Internally and Externally

16:44 Implementation and Regular Check-ins

18:06 Strategic Planning for Nonprofits

20:50 Success Stories and Final Thoughts

23:57 Conclusion and Call to Action

Links:

3 day Strategic Planning with Red Development Group

https://linktr.ee/reddevelopmentgroup

https://amzn.to/42h8UiE - JUST Strategy By Dr. Collette Portis

https://amzn.to/4ntu1a9 - G.O.A.L.I.E. By Dr. Collette Portis

https://amzn.to/3ImXHXd - CEOs Finish Strong: Learn What’s Weakening Your Company by Dr. Collette Portis

SBDC - https://www.sba.gov/local-assistance/resource-partners/small-business-development-centers-sbdc

Junior League of Collin County - https://www.jlcollincounty.org/community/meeting-facilitation-services/

https://www.bosslevelengaged.com/services-for-nonprofits-nonprofitnook

https://thenonprofitnook.com/

https://www.youtube.com/@BossLevelEngaged

https://www.instagram.com/thenonprofitnook/

https://flodesk.com/c/G0H0UB

Mentioned in this episode:

Flodesk

In this episode of The NonProfit Nook, host Wendy Kidd and guest Dr. Colette Portis from the Red Development Group continue their strategic planning series. They discuss the often-overlooked aspect of team development and delve into the essential elements of effective strategic planning for nonprofits. The conversation covers the importance of revisiting mission and vision statements and setting measurable goals. Dr. Portis outlines the 15 crucial plans that comprise a comprehensive strategic plan, including goals, financial planning, and community engagement. This episode is packed with actionable insights designed to help nonprofit leaders develop robust strategies that align with their organizational missions and values.

Links:

https://linktr.ee/reddevelopmentgroup

https://amzn.to/42h8UiE - JUST Strategy By Dr. Collette Portis

https://amzn.to/4ntu1a9 - G.O.A.L.I.E. By Dr. Collette Portis

https://amzn.to/3ImXHXd - CEOs Finish Strong: Learn What’s Weakening Your Company by Dr. Collette Portis

SBDC - https://www.sba.gov/local-assistance/resource-partners/small-business-development-centers-sbdc

Junior League of Collin County - https://www.jlcollincounty.org/community/meeting-facilitation-services/

https://www.bosslevelengaged.com/services-for-nonprofits-nonprofitnook

https://thenonprofitnook.com/

https://www.youtube.com/@BossLevelEngaged

https://www.instagram.com/thenonprofitnook/

https://flodesk.com/c/G0H0UB

00:00 Introduction to NonProfit Nook

01:14 Welcome and Guest Introduction

01:39 Strategic Planning Overview

02:11 Importance of External Support

03:21 Revisiting Mission and Vision

05:38 Assessment and Goal Setting

08:29 Identifying Blind Spots

08:46 Financial Literacy in Nonprofits

11:19 Resource Allocation and Team Development

26:42 Personal and Team Development Plans

30:37 Staying Organized with Priorities

30:58 Aligning Values with Your Calendar

31:13 Strategizing for Life and Work

32:04 Community Engagement and Impact

33:46 Event Planning and Execution

37:01 Social Media and Branding

39:19 Marketing and Sales Strategies

43:56 Technology and Succession Planning

52:51 Final Thoughts and Next Step

Mentioned in this episode:

Flodesk

Today's episode features Dr. Colette Portis, an award-winning business strategist, who joins Wendy to discuss the fundamentals of strategic planning in the nonprofit sector. They cover the importance of not trying to handle everything in-house, the roles and responsibilities of key participants, the necessity of hiring an outside expert, and essential preparatory steps before the first strategic planning meeting. This episode is the first of a three-part series on strategic planning, focusing on actionable steps and effective implementation.

Links:

https://linktr.ee/reddevelopmentgroup

https://amzn.to/42h8UiE - JUST Strategy By Dr. Collette Portis

https://amzn.to/4ntu1a9 - G.O.A.L.I.E. By Dr. Collette Portis

https://amzn.to/3ImXHXd - CEOs Finish Strong: Learn What’s Weakening Your Company by Dr. Collette Portis

SBDC - https://www.sba.gov/local-assistance/resource-partners/small-business-development-centers-sbdc

Junior League of Collin County - https://www.jlcollincounty.org/community/meeting-facilitation-services/

https://www.bosslevelengaged.com/services-for-nonprofits-nonprofitnook

https://thenonprofitnook.com/

https://www.youtube.com/@BossLevelEngaged

https://www.instagram.com/thenonprofitnook/

00:00 Introduction to Strategic Planning

00:35 Welcome to The NonProfit Nook

01:20 Introducing Dr. Colette Portis

02:11 The Importance of Strategic Planning

02:47 Defining Strategic Planning

03:54 The Role of Strategy in Nonprofits

07:40 Who Should Be Involved in Strategic Planning?

07:58 The Role of External Consultants

09:10 Engaging Different Levels of Leadership

13:28 Involving the Board in Strategic Planning

15:09 Strategic Planning for Small Nonprofits

16:19 Finding the Right Consultant

18:15 Funding Your Strategic Planning

19:13 Alternative Funding Sources

21:09 Utilizing Local Resources

21:48 Exploring Free and Paid Resources for Nonprofits

23:09 Preparing for the First Meeting with Consultants

24:24 Conducting Initial Assessments and Consultations

29:25 DIY Assessments for Nonprofits

31:42 Key Elements to Assess in Nonprofits

36:59 The Importance of Technology and Disaster Recovery

39:14 Conclusion and Next Steps

Mentioned in this episode:

Flodesk

In this episode of The NonProfit Nook, host Wendy Kidd talks with Shannon White, Founder and Executive Director, and Kim Hughes, Administrative Director of Grace to Change, a nonprofit outpatient treatment center in Collin County. Shannon and Kim share their inspiring personal stories and discuss the vital work their organization does to support individuals struggling with addiction. They highlight the services provided, such as intensive and supportive outpatient programs, free lifelong aftercare, substance abuse evaluations, and individual and family counseling. The conversation also touches on the challenges of running a nonprofit, the importance of community support, and ways for people to get involved, including meal donations, drives, and attending their annual gala.

Links:

https://www.gracetochange.org

https://www.facebook.com/gracetochangemckinney

https://www.instagram.com/gracetochangemckinney/

https://www.bosslevelengaged.com/services-for-nonprofits-nonprofitnook

https://thenonprofitnook.com/

https://www.youtube.com/@BossLevelEngaged

https://www.instagram.com/thenonprofitnook/

00:00 Introduction and Opening Remarks

00:23 Welcome to The NonProfit Nook

01:11 Meet Shannon White: Founder of Grace to Change

02:10 Meet Kim Hughes: Administrative Director of Grace to Change

03:29 The Journey and Mission of Grace to Change

04:41 Challenges and Success Stories

05:29 Services Offered by Grace to Change

06:12 Personal Stories of Impact

10:08 Community Involvement and Support

15:56 Understanding Addiction and Nonprofits

19:24 How to Get Involved and Support Grace to Change

22:38 Closing Remarks and Contact Information

23:09 Podcast Outro

Mentioned in this episode:

Flodesk

Navigating Bookkeeping for Nonprofits: Tips, Tools, and Best Practices

In this episode of The NonProfit Nook, host Wendy Kidd is joined by Kelsey Gleason, co-owner of Educated Bookkeeping, to explore the distinct challenges and strategies of bookkeeping for nonprofits versus for-profit businesses. They discuss the importance of understanding financial reports, customizing chart of accounts, and the significance of training and quality control for volunteer bookkeepers. They also cover practical tips on selecting a professional bookkeeper, using QuickBooks features like classes and projects, and highlight a crucial financial metric every nonprofit board should monitor. The episode aims to provide real tools and strategies to help nonprofit leaders and boards manage their finances more effectively.

Links:

https://www.educatedbookkeeping.com

https://www.instagram.com/educatedbookkeeping/

https://www.bosslevelengaged.com/services-for-nonprofits-nonprofitnook

https://thenonprofitnook.com/

https://www.youtube.com/@BossLevelEngaged

https://www.instagram.com/thenonprofitnook/

00:00 Introduction to Nonprofit Bookkeeping

01:28 Meet Kelsey Gleason: From Teacher to Bookkeeper

02:05 Challenges of Nonprofit Bookkeeping

05:03 Advice for Small Nonprofits Without a Bookkeeper

05:49 Training and Software Recommendations

10:27 Hiring a Professional Bookkeeper

18:59 Understanding Financial Reports

22:08 QuickBooks Tips and Tricks

26:33 Final Thoughts and Key Takeaways

30:37 Conclusion and Farewell

Mentioned in this episode:

Flodesk

Spotlight on McKinney Rotary Club: Service, Community, and Leadership

In this episode of 'The NonProfit Nook,' host Wendy Kidd interviews Stephanie Talley, the 2025-2026 President of the Rotary Club of McKinney. Stephanie shares her experiences and the impactful work of the Rotary Club, highlighting their community service projects, international aid, and commitment to diversity and growth. The discussion covers the Rotary Club's history, successful projects like the Bonnie Wenk Park All Abilities Playground and Direction 61:3 partnership, and ways people can get involved. Listeners will gain insights into the vital role of Rotary in community service and learn practical strategies to enhance nonprofit work.

Links:

https://www.mckinneyrotary.org/

@mckinneyrotary on Facebook, Instagram, and LinkedIn

https://www.bosslevelengaged.com/services-for-nonprofits-nonprofitnook

https://thenonprofitnook.com/

https://www.youtube.com/@BossLevelEngaged

00:00 Flash Mob Presidential Kickoff

00:29 Welcome to The NonProfit Nook

01:16 Introducing Stephanie Talley

02:45 The McKinney Rotary Club: History and Impact

04:31 Stephanie's Journey to Rotary

05:51 Rotary's Community Involvement

07:28 Success Stories and Achievements

13:12 The Importance of Nonprofits

14:00 How to Get Involved with Rotary

16:20 Conclusion and Final Thoughts

Mentioned in this episode:

Flodesk