What if the first step isn’t glamorous, just necessary?
Nathan joins us to share how he went from a factory floor in modular construction to leading Avendo Design, a residential architecture and design studio known for plans that actually build. He walks through the early years of scraping by and how support from IBA helped sharpen his brand, strengthen his messaging and give his business the structure it needed to grow. That shift opened the door to better clients and a more consistent pipeline.
With guidance from mentors and the right people around him, one bold move turned into a six-figure development deal. This isn’t theory; it’s timelines, feasibility and the kind of opportunities that come from backing yourself and asking better questions. We also go deeper than profit and projects. Nathan opens up about divorce, co-parenting and building a blended family while growing a business. He talks about investing in therapy and NLP, writing goals he forgot about and later achieved and the discipline of being honest on good and bad days. There’s a through-line of men’s mental health here: the courage to make the call, admit you’re not okay and let support do its job. That shift changes how you lead, how you price, and who you say yes to. If you’re a builder, designer, or creator trying to bridge the gap between drawings and ground truth, you’ll take away practical steps on approvals, marketing and client experience.
If you’re a founder stuck at the first leap, you’ll find a map made of small dots: test, fail, learn, adjust, repeat. And if you’re carrying more than you’re saying, you’ll hear why vulnerability isn’t weakness - it’s leverage..