『The Neuroscience of Creativity: Where Original Ideas Actually Come From』のカバーアート

The Neuroscience of Creativity: Where Original Ideas Actually Come From

The Neuroscience of Creativity: Where Original Ideas Actually Come From

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Explore the neuroscience of creative insight, where originality emerges from the dynamic interplay of multiple brain networks.


Learn how the Executive Attention Network drives focused problem-solving, the Default Mode Network sparks novel associations during mind-wandering, and the Salience Network flags key ideas for conscious thought.


Creativity unfolds in cycles—preparation, incubation, illumination, and verification—and thrives with sleep, exercise, and low-stress environments.


We also examine dopamine, social influences on creativity, and the delicate balance between flexibility and mental health.

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