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The Near Memo

The Near Memo

著者： Greg Sterling Mike Blumenthal & David Mihm
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Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.

© 2025 The Near Memo マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 政治・政府 経済学
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  • Google’s Action Links Crackdown, The “Declining” Open Web, and Siri + Gemini

    Google’s Action Links Crackdown, The “Declining” Open Web, and Siri + Gemini
    2025/09/10

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    We discuss Google’s new guidelines for Business Profile action links, the company’s conflicting statements about the health of the open web in an antitrust case, and Apple’s rumored partnership with Google’s Gemini to power Siri. Together, these stories highlight Google’s tightening grip on local businesses, the shifting economics of publishing, and how Apple’s AI ambitions could reshape search traffic and advertising revenue.

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    34 分
  • AI Overviews in Local: When & Where, DOJ Google Remedies (?), and an SMB GBP Case Study

    AI Overviews in Local: When & Where, DOJ Google Remedies (?), and an SMB GBP Case Study
    2025/09/05

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    We dig into when/where Google’s AI Overviews (AIOs) appear in local, how people actually split tasks across Google vs. ChatGPT, what the DOJ’s remedies mean for defaults, and a fresh case where a brand-new local biz triggered an AIO—plus practical takeaways.

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    33 分
  • AI Overviews & Why consumers like them, Reviews vs. Reality & Why Google Search Volumes Aren’t Falling

    AI Overviews & Why consumers like them, Reviews vs. Reality & Why Google Search Volumes Aren’t Falling
    2025/08/28

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    Mike Blumenthal and Greg Sterling discuss three hot-button topics:

    • Consumer vs. industry perspectives on Google’s AI Overviews
    • How review expectations differ from actual behavior in the legal vertical
    • Why Datos data shows AI growth isn’t displacing search usage

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    27 分
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