I’ve always been fascinated by how some companies manage to create not just customers, but passionate communities who become true advocates. My guest today, Russell Brunson, has mastered this, building ClickFunnels to a staggering 100,000+ users *without any outside funding*. In our conversation, Russell broke down the exact framework he used to achieve this, a framework born from studying thousands of successful movements across history, politics, and even religion. If you've ever wondered how to inspire loyalty that goes beyond a simple transaction and transforms your audience into a committed tribe, this episode reveals the secrets to building a movement, not just a business.

Timestamps:
00:00 Introduction
02:16 Studying Successful Movements
03:30 From Educator to Movement Leader
04:58 The Three Core Elements of a Movement
06:25 The Attractive Character (The Guide)
07:05 The New Opportunity (Not Just an Improvement)
09:24 The Future-Based Cause
12:12 Universal Principles in Movements
13:17 The Power of Positioning
18:47 Crafting the New Opportunity
27:12 The Importance of Customer Alignment
28:16 Cutting Through the Noise with Your Message
33:23 The Power of Customer Stories
35:12 Why General Messaging Can Be More Powerful
46:17 Milestones and Awards for Motivation
50:50 Creating Belief and Encouraging Progress
52:33 Scaling with Progressive Achievement
59:55 Where to Learn More from Russell Brunson

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.

Learn more about the podcast: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com
Kit: https://www.kit.com

Follow Russell:
Instagram: https://www.instagram.com/russellbrunson
Youtube: https://www.youtube.com/channel/UC2qUDKqTsz00csykCYgdLuA
LinkedIn: https://www.linkedin.com/in/russellbrunson
Facebook: https://www.facebook.com/russbrunson
X: https://x.com/russellbrunson
Website: https://russellbrunson.com

Featured in this episode:
Kit: https://www.kit.com
Expert Secrets: https://expertsecrets.com
ClickFunnels: https://www.clickfunnels.com

Highlights:
06:09 – Every Movement Needs a Guide
11:00 – The Power of a Future-Based Cause
24:50 – The Importance of Actively Choosing Your Dream Customer
47:50 – The Two Comma Club: Gamifying Entrepreneurial Success
57:20 – Why People Care More About a Plaque Than Money

Can you truly break through your own limitations and achieve what seems impossible? Today, I sit down with my friend Nir Eyal, the author of three bestselling books, including his latest, *Beyond Belief*, which just hit the New York Times bestseller list. Nir recently blew my mind when he told me he doesn't "believe in jet lag" after flying from Europe to Asia, and that was just the appetizer for our conversation. In his typical science-backed style, Nir reveals the surprising research behind why some people persist where others quit, and how our beliefs—not always our circumstances—are often the key to unlocking our full potential. He shares practical, data-driven strategies I'm already applying in my own life and creative work, and I think you will too.

Timestamps:

00:00 Introduction

01:26 Belief and Placebos

05:25 Why Placebo Effect is Getting Stronger

06:59 When Pain is Not Suffering

10:10 Hypnosedation and Unlocking Potential

15:35 Applying Beliefs to Creative Process

19:10 Chasing Happiness vs. Decreasing Suffering

21:47 Why Positive Thinking Can Be Harmful

26:34 Applying Belief-Shifting to Relationships

31:03 Changing Your Mind and Beliefs

35:35 Belief Problems, Not People Problems

37:25 High Expectations, Low Control Leads to Burnout

40:03 Internal vs. External Locus of Control

44:27 The Rat Experiment and Persistence

47:47 What's Next for Nir Eyal

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.

Learn more about the podcast: https://nathanbarry.com/show

Follow Nathan:

Instagram: https://www.instagram.com/nathanbarry

LinkedIn: https://www.linkedin.com/in/nathanbarry

X: https://twitter.com/nathanbarry

YouTube: https://www.youtube.com/@thenathanbarryshow

Website: https://nathanbarry.com

Kit: https://www.kit.com

Follow Nir:

Website: https://www.nirandfar.com

X: https://twitter.com/nireyal

LinkedIn: https://www.linkedin.com/in/nireyal

Beyond Belief: https://www.nirandfar.com/beyondbelief

Featured in this episode:

Kit: https://www.kit.com

Beyond Belief: https://www.nirandfar.com/beyondbelief

Highlights:

01:31 – How belief separates suffering from symptoms

06:17 – Why I don't want to hear about side effects

15:06 – How I stopped suffering in my creative process

25:29 – Visualizing how to deal with discomfort

30:39 – Who I become when I hold onto a belief

38:40 – Formula for burnout: high expectations, low control

44:45 – How a change in belief increased a rat's persistence

What actually makes a bestseller? My two guests this episode, James Clear, author of Atomic Habits, which has sold over 30 million copies worldwide and is the best-selling book of the last decade, knows a thing or two about it. I also sit down with Madeline McIntosh, CEO of Penguin Random House US, where she's overseen the publication of over 1000 books. Together, James and Madeline have co-founded Authors Equity, a publishing model that completely inverts how authors are typically paid and how books are brought to market. In our conversation, they break down everything you need to know about publishing today, what works, what's broken, and how they're revolutionizing the industry with a win-win approach for authors.

Timestamps:
00:00 Introduction
01:21 Publishing transformations Madeline has witnessed
02:59 Madeline's motivation for founding Author's Equity
05:14 The Author's Equity model compared to traditional publishing
09:20 Why the author's equity model is beneficial
14:03 The power of aligned incentives
18:22 Author pain points solved by Author's Equity
21:00 Selecting custom teams for each book
24:45 Author's Equity's willingness to learn from authors
28:22 Self-published authors joining Author's Equity
31:07 Who Author's Equity is not for
34:00 The win-win philosophy of Author's Equity
36:05 Crafting books that sell for years
39:00 The importance of building an audience as a nonfiction author
41:40 The timeless desire and new vessel for delivering information
46:00 Getting your best work in front of readers
50:08 What makes books keep selling in year two and beyond
53:10 Leveraging seasonal buying and promotional efforts
55:22 The New York Times Bestseller list: commercial vs. psychological
1:00:30 The most accurate bestseller list
1:02:10 Reaching out to Author's Equity

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.

Learn more about the podcast: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com
Kit: https://kit.com/?utm_campaign=29661554-nathan_barry_show&utm_source=youtube&utm_medium=podcast&utm_term=nathanbarryshow&utm_content=youtube_description

Follow James:
Website: https://jamesclear.com
X: https://twitter.com/JamesClear
Instagram: https://www.instagram.com/jamesclear
LinkedIn: https://www.linkedin.com/in/jamesclear

Follow Madeline:
LinkedIn: https://www.linkedin.com/in/madelinemcintosh
Instagram: https://www.instagram.com/madmci

Featured in this episode:
Kit: https://www.kit.com
Authors Equity: https://authorsequity.com/
Atomic Habits: https://jamesclear.com/atomic-habits

Highlights:
01:21 – Publishing before the internet and email
09:20 – Authors no longer have to choose
21:00 – Hand-selecting custom teams for each book
31:07 – Avoiding books with a short shelf life
47:03 – Value in the push and pull of ideas
50:28 – The book has to sell itself
1:00:30 – The most accurate bestseller list