The age-old belief that viral social media moments convert seamlessly into genuine fans may be crumbling before our eyes. Drawing from some outstanding research by MIDiA titled "All Eyes No Ears: Why Virality is not building fandom," this episode explores the troubling disconnect between social media visibility and actual music consumption.

For years, the music industry has operated on a seemingly logical assumption: create viral content, convert those views to streams, and transform casual listeners into devoted fans. But what if this funnel is fundamentally broken? The research reveals that nearly half of consumers never stream music they discover on social media, and fewer than a third become actual fans. Most alarming for artists focusing heavily on TikTok - only 26% of TikTok followers actually listen to more music from artists they discover there, significantly lower than other platforms.

We dive deep into what this means for music creators and marketers alike. Rather than posting relentlessly across platforms, artists might need to focus on making meaningful first impressions that put their identity and narrative at the forefront. The data suggests we should prioritize platforms where listening is a natural next step (like YouTube and streaming services) rather than feed-based platforms where moving from discovery to consumption creates friction. For labels and rights holders, it may be time to reconsider massive investments in viral marketing campaigns and instead focus on building sustainable artist platforms that encourage genuine fandom.

Have you noticed changes in how social media impacts your music discovery and listening habits? Has your strategy as an artist evolved to address these challenges? Subscribe to Music Business Buddy for more insights that help you navigate the ever-changing landscape of music marketing and fan development.

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www.jonnyamos.com
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Meet Anya Jasmine, a remarkable young musician who's mastered the art of social media growth while building an impressive multi-faceted career. What started as consistent guitar content on Instagram unexpectedly blossomed into viral moments and a substantial following that's opened doors throughout the music industry.

Anya breaks down her accidental social media success with refreshing honesty, describing how she treated posting like "putting lottery tickets in" - the more quality content shared consistently, the greater the chances of algorithm success. After years of persistence, she began seeing patterns in what worked, particularly with trending audio clips that function almost like hashtags. Most fascinating is her ability to predict which audio might trend next, getting her "foot in the door first" for maximum visibility.

The conversation reveals surprising differences between major platforms. While Instagram fostered genuine connection and professional opportunities, TikTok proved more volatile with followers who rarely return unless you constantly battle to stay relevant in the algorithm. Anya's insights into platform-specific content strategies are gold - professional videos work on Instagram while TikTok users respond to casual, conversational content that provides immediate value.

Beyond social media, we explore her journey as a session guitarist touring Europe with artist Delilah Bond, her formative education at Leeds College of Music during the pandemic, and her production skills. Most exciting is the revelation of her upcoming artist project under the name "Anja" - a culmination of years developing her unique sound with plans to eventually use her platform to raise awareness for an under-researched medical condition she experienced.

Ready to improve your music marketing strategy? Follow Anya on social media for inspiration on how authenticity, strategic patience, and platform-specific content can build meaningful career opportunities in today's music landscape.

Reach out to me !

Websites
www.jonnyamos.com
https://themusicbusinessbuddy.buzzsprout.com

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https://www.instagram.com/themusicbusinessbuddypodcast/
https://www.instagram.com/jonny_amos/

Email
jonnyamos@me.com

The world of music production has undergone a remarkable transformation. Gone are the days when producers were confined to traditional recording studios, working exclusively with signed artists. Today, the landscape offers a rich tapestry of opportunities that extend far beyond conventional production work.

In this eye-opening episode, I dive deep into the multiple pathways available to modern producers, revealing how diverse the role has become. One fascinating aspect we explore is how the same title—"producer"—can encompass wildly different responsibilities depending on the project. For some artists, you might simply polish an existing demo; for others, you could build an entire track from scratch based solely on lyrics. Understanding these variations is crucial for setting expectations and determining fair compensation.

Speaking of compensation, we carefully examine various pricing models and intellectual property arrangements. Should you charge hourly, daily, or per track? When might it make sense to work for reduced rates in exchange for master rights or songwriting credits? There's no universal answer, but clarity and communication are essential for sustainable success.

The episode also unveils multiple alternative income streams that have transformed the producer's career landscape. From creating sample packs for platforms like Splice to licensing beats through BeatStars, from developing virtual instruments to designing sounds for video games—each pathway offers unique possibilities for monetizing your production skills. We also explore the growing opportunities in remote session work through marketplaces like SoundBetter and the recurring income potential of production music libraries.

Throughout our journey, we don't shy away from practical considerations like managing self-employment, tracking expenses, and handling taxes—essential skills for thriving in the creator economy. Perhaps most importantly, we discuss the often-overlooked soft skills of patience, kindness, and effective communication that separate truly successful producers from the rest.

Whether you're an established producer looking to diversify your income or an aspiring creator wondering if production offers a viable career path, this episode provides a comprehensive roadmap to navigating the exciting possibilities of modern music production. The future is bright for those willing to adapt and explore!

Reach out to me !

Websites
www.jonnyamos.com
https://themusicbusinessbuddy.buzzsprout.com

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https://www.instagram.com/themusicbusinessbuddypodcast/
https://www.instagram.com/jonny_amos/

Email
jonnyamos@me.com