Way too often, I sit down with a coach or consultant who tells me their podcast just isn’t working. Then we start talking about their sales calls, and it turns out nearly everyone mentions the show, brings up an episode, or has already implemented something they learned from it.

That means the podcast is working. The problem is that getting the show done still feels too hard, too heavy, or like the juice is no longer worth the squeeze. Before you walk away from something that is already helping your business, you need to figure out what part of the podcast is actually creating the problem.

In this episode of The More Profitable Podcast, I’m walking you through the three places I look when a podcast feels like it isn’t working, even when it’s still bringing the right people into the business. We’ll sort out where the weight is actually coming from so you can fix the problem without changing a bunch of things that were never broken.

1:19 - How to tell whether your podcast is actually working

4:30 - Clarifying the job your podcast needs to do in your business

6:40 - Checking whether your podcast still matches your offers and ideal clients

10:24 - Building your show around the people who are actually paying you

12:57 - When the process of creating your podcast no longer fits your capacity

15:52 - A better way to batch podcast planning, prep, recording, and production

20:16 - Adjusting your podcast outline and recording process based on capacity

24:34 - What podcast production includes beyond editing the audio

30:16 - What changes when a strategic production partner owns the process

Mentioned In 3 Places to Look When Your Podcast Feels Like It Isn’t Working

Podcast Strategy Intensive

Podcast Production with Uncommonly More

The Podcast Newsroom

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If getting the episode recorded is not the problem, but everything that comes after it keeps slowing you down, it may be time for more support. With podcast production, you hand us the raw file and our team handles the editing, show notes, assets, uploads, scheduling, and quality control that get the episode out.

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Coaches and consultants with a podcast can spend an absurd amount of time trying to figure out how long an episode is supposed to be. Is 10 minutes too short to be useful? Is 45 minutes asking too much? Do you need to keep talking because the episode does not feel substantial enough yet, or should you wrap it up before people stop listening?

That is how the clock starts making decisions the strategy should be making. You stretch a focused answer because 10 minutes feels too short, or cut off a useful conversation because 45 minutes feels too long. Meanwhile, the actual job of the episode gets lost somewhere between trying to prove you know enough and trying not to overstay your welcome.

In this episode of The More Profitable Podcast, I’m breaking down how long a podcast episode should be, when 10-minute, 15-to-30-minute, and 45-minute episodes each make sense, and the one rule that matters more than any ideal runtime.

1:19 - The one rule to use when deciding how long a podcast episode should be

5:54 - When a 10-minute podcast episode makes sense

9:10 - Why the Podcast Housekeeping series was built as short, focused episodes

10:36 - The discipline required to keep a short episode from getting bloated

11:59 - Why most solo podcast episodes work best between 15 and 30 minutes

15:44 - How too many “ands” push a solo episode past its useful length

17:27 - When 45-minute podcast episodes make sense

18:17 - Why some episodes can break the usual length rules and still work

Mentioned In How Long Should a Podcast Episode Be?

Podcast Housekeeping Series

Podcast Launch Accelerator

Podcast Production with Uncommonly More

The Podcast Newsroom

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Milestone episodes are where a lot of podcasters accidentally lose the plot. You hit 100, 200, or in my case, 700 episodes, and suddenly the episode becomes about proving how big the accomplishment is instead of delivering the kind of value your listener actually came for.

That does not mean you should ignore the milestone or pretend it is not a big deal. It is a big deal. But the celebration still has to belong inside the relationship you have been building with your audience. If the episode becomes a monologue, a recycled greatest hit with no context, or a sentimental wrap-up that sounds like you are quietly backing away from the mic, you are creating distance instead of trust.

In this episode of The More Profitable Podcast, I’m walking through seven milestone episode mistakes that break listener trust and how to celebrate a big podcast moment without making the episode feel disconnected from the reason people listen in the first place.

1:08 - Celebrating 700 episodes of The More Profitable Podcast

2:04 - Why milestone episodes can fall flat when they become too self-focused

4:27 - Mistake 1: Making your milestone episode all about you

9:34 - Mistake 2: Re-releasing an old episode without giving it fresh context

12:52 - Mistake 3: Bringing too many voices into one milestone episode

15:04 - Mistake 4: Teaching podcast lessons your audience did not ask for

17:11 - Mistake 5: Turning your milestone episode into a pitch fest

18:50 - Mistake 6: Making the celebration feel more like a eulogy than a birthday

20:24 - Mistake 7: Overhyping the milestone instead of staying focused on the relationship you have built

Mentioned In 7 Milestone Episode Mistakes That Break Listener Trust

Podcast Production with Uncommonly More

The Podcast Newsroom

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A milestone episode should feel like a celebration without turning into another thing you have to overthink, overbuild, or manage on your own. With Podcast Production, our team helps you plan, produce, optimize, and promote episodes that keep serving your audience and supporting your business.

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