You're doing more episodes. Adding special series. Creating private podcasts. More and more and more.

But here's the thing…doing more of something that's not currently working isn't going to get you better results. It's not that your audience needs more content from you, they need different content from you.

In this episode of The More Profitable Podcast, I'm breaking down four key lessons from high-performing podcasts that are actually making a difference in their brands and businesses. And by high-performing, I don't mean downloads. I mean shows that are generating leads, converting sales, and building leverageable assets.

These aren't about adding to your to-do list. They're about refining what you're already doing so your show gets more juice for the squeeze. Because when we stop trying to prove how smart we are and start meeting our audience where they actually are, everything changes.

0:55 — Why "more" isn't the answer (and what actually works instead)

2:04 — The four places to put your energy that don't require creating more content

4:02 — Why mindset shifts are tactical, not airy-fairy

8:26 — Lesson #1: High-performing podcasters are obsessed with their audience

10:31 — Why I'll never give up sales calls (and what they teach about content)

11:07 — How I use Fathom to mine sales calls for content gold

14:05 — Lesson #2: They strategically plan their content

16:37 — Lesson #3: They have offer-aligned content with clear CTAs

19:34 — Lesson #4: They have systems and support that prevent burnout

23:10 — What you can steal: Start with sales, map to buyer readiness, build systems

24:41 — How a podcast strategy intensive can help you implement these lessons

Mentioned in What High-Performing Podcasts Do Differently (That You Can Steal)

The Podcast Newsroom

Podcast Strategy Intensive

Fathom (note-taking tool for calls)

Ready to Stop Guessing and Start Getting Results?

The shows that are getting real business results aren't riding on vibes, they're intentional. They're moving forward with a plan and with support.

If you're realizing your podcast doesn't really have a plan, doesn't really have a system, or maybe you thought you had them, but they aren't delivering the way you want them to, then it's time.

Book your Podcast Strategy Intensive and let's sit down to see where your show is now, talk about where you want it to go, and plan the road to get there, including your next 3-4 months of content.

Send us a text

Support the show

It’s June. Month six of twelve. Which means yes, it’s “mid-year check-in” season.

And while everyone else is shouting about how behind you are, I want to do something different.
I want you to slow down. Get honest. Actually check in. Not because you’re supposed to, but because you need to know if your podcast is doing its job.

In this episode of The More Profitable Podcast, we’re talking about what a real mid-year audit looks like, the signs that your content isn’t pulling its weight, and how to fix the gaps before you hit the busiest sales season of the year. I’m also sharing why summer is the best time to do this work and how one small mid-year adjustment turned into a repeatable, revenue-driving series I still use today.

If your podcast isn’t setting you up for Q4 success, it’s not going to fix itself. Let’s get your show back on track.

1:20 — Why it’s not just about your podcast and what else you should be checking

3:12 — The real reason I almost didn’t make this episode (and why I’m glad I did)

5:06 — What happens when you avoid a mid-year check-in

9:00 — Mid-year audits aren’t a pass/fail test (and what they actually are)

9:24 — Why summer is the best time to make changes

13:00 — How one mid-year tweak turned into one of my most downloaded series

14:20 — Quick signs your podcast needs a tune-up right now

19:00 — The key audit questions you need to be asking

20:30 — Why episodes aren’t enough — you need assets

21:42 — What we’re doing inside Profitable Podcast Summer Camp to fix this

22:29 — Why now’s the time to build a podcast that fuels your business

Mentioned in Signs Your Podcast Needs a Mid-Year Tune-Up

The Podcasters Who Sell More in Q4 Are Doing This Now

Profitable Podcast Summer Camp

Leave a review for The More Profitable Podcast

Send us a text

Support the show

The podcasters who close high-ticket offers in Q4? They’re not waiting until September to figure it out. They’re laying the groundwork now. It’s strategic. It’s quiet. And it starts earlier than most people expect.

This isn’t about hustling for the sake of it. It’s about understanding how longer sales cycles work. Your podcast should be helping you stay visible, build trust, and prep leads before your launch window even opens.

In this episode of The More Profitable Podcast, we’re digging into what your show should be doing right now to support late-year revenue. You’ll hear why last-minute content keeps you chasing noisy leads, how your best-fit clients are often the quietest ones, and the shifts to make this quarter if you want a podcast that actually sells—without burning out.

02:00 – Why your Q4 sales don’t start in Q4 (and what happens if you wait)

05:12 – The quiet truth about longer sales cycles and high-ticket offers

07:48 – What to learn from Nordstrom’s Q4 planning (yes, really)

10:03 – Why last-minute podcasting leads to burnout and bad sales calls

12:17 – Your best clients are the quiet ones (and how to speak to them)

15:04 – Planning content that sells without yelling over the noise

16:30 – What your show needs to do now to support end-of-year revenue

18:14 – The three questions to start your podcast strategy planning

19:40 – Why running your podcast on “vibes” isn’t working anymore

Mentioned In The Podcasters Who Sell More in Q4 Are Doing This Now

Building a Podcast Series That Works Harder Than You Do

Profitable Podcast Summer Camp

This Is Exactly Why We’re Running Summer Camp

If you want your podcast to help close Q4 sales, now’s the time to build the system that actually supports that. That’s what we’re doing inside Profitable Podcast Summer Camp.

Together, we’ll:

• Audit your show to make sure it’s built for sales—not just showing up
• Build your repeatable podcast series so you’re not reinventing the wheel every launch
• Map out your content so your show is doing the heavy lifting before your cart opens
• Review the systems that keep you consistent when it actually matters

Doors close soon, and this is the only time we’re running Camp this year. Grab your bunk before we kick off

Send us a text

Support the show