You're doing more episodes. Adding special series. Creating private podcasts. More and more and more.

But here's the thing…doing more of something that's not currently working isn't going to get you better results. It's not that your audience needs more content from you, they need different content from you.

In this episode of The More Profitable Podcast, I'm breaking down four key lessons from high-performing podcasts that are actually making a difference in their brands and businesses. And by high-performing, I don't mean downloads. I mean shows that are generating leads, converting sales, and building leverageable assets.

These aren't about adding to your to-do list. They're about refining what you're already doing so your show gets more juice for the squeeze. Because when we stop trying to prove how smart we are and start meeting our audience where they actually are, everything changes.

0:55 — Why "more" isn't the answer (and what actually works instead)

2:04 — The four places to put your energy that don't require creating more content

4:02 — Why mindset shifts are tactical, not airy-fairy

8:26 — Lesson #1: High-performing podcasters are obsessed with their audience

10:31 — Why I'll never give up sales calls (and what they teach about content)

11:07 — How I use Fathom to mine sales calls for content gold

14:05 — Lesson #2: They strategically plan their content

16:37 — Lesson #3: They have offer-aligned content with clear CTAs

19:34 — Lesson #4: They have systems and support that prevent burnout

23:10 — What you can steal: Start with sales, map to buyer readiness, build systems

24:41 — How a podcast strategy intensive can help you implement these lessons

Mentioned in What High-Performing Podcasts Do Differently (That You Can Steal)

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The shows that are getting real business results aren't riding on vibes, they're intentional. They're moving forward with a plan and with support.

If you're realizing your podcast doesn't really have a plan, doesn't really have a system, or maybe you thought you had them, but they aren't delivering the way you want them to, then it's time.

Book your Podcast Strategy Intensive and let's sit down to see where your show is now, talk about where you want it to go, and plan the road to get there, including your next 3-4 months of content.

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It’s June. Month six of twelve. Which means yes, it’s “mid-year check-in” season.

And while everyone else is shouting about how behind you are, I want to do something different.
I want you to slow down. Get honest. Actually check in. Not because you’re supposed to, but because you need to know if your podcast is doing its job.

In this episode of The More Profitable Podcast, we’re talking about what a real mid-year audit looks like, the signs that your content isn’t pulling its weight, and how to fix the gaps before you hit the busiest sales season of the year. I’m also sharing why summer is the best time to do this work and how one small mid-year adjustment turned into a repeatable, revenue-driving series I still use today.

If your podcast isn’t setting you up for Q4 success, it’s not going to fix itself. Let’s get your show back on track.

1:20 — Why it’s not just about your podcast and what else you should be checking

3:12 — The real reason I almost didn’t make this episode (and why I’m glad I did)

5:06 — What happens when you avoid a mid-year check-in

9:00 — Mid-year audits aren’t a pass/fail test (and what they actually are)

9:24 — Why summer is the best time to make changes

13:00 — How one mid-year tweak turned into one of my most downloaded series

14:20 — Quick signs your podcast needs a tune-up right now

19:00 — The key audit questions you need to be asking

20:30 — Why episodes aren’t enough — you need assets

21:42 — What we’re doing inside Profitable Podcast Summer Camp to fix this

22:29 — Why now’s the time to build a podcast that fuels your business

Mentioned in Signs Your Podcast Needs a Mid-Year Tune-Up

The Podcasters Who Sell More in Q4 Are Doing This Now

Profitable Podcast Summer Camp

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The podcasters who close high-ticket offers in Q4? They’re not waiting until September to figure it out. They’re laying the groundwork now. It’s strategic. It’s quiet. And it starts earlier than most people expect.

This isn’t about hustling for the sake of it. It’s about understanding how longer sales cycles work. Your podcast should be helping you stay visible, build trust, and prep leads before your launch window even opens.

In this episode of The More Profitable Podcast, we’re digging into what your show should be doing right now to support late-year revenue. You’ll hear why last-minute content keeps you chasing noisy leads, how your best-fit clients are often the quietest ones, and the shifts to make this quarter if you want a podcast that actually sells—without burning out.

02:00 – Why your Q4 sales don’t start in Q4 (and what happens if you wait)

05:12 – The quiet truth about longer sales cycles and high-ticket offers

07:48 – What to learn from Nordstrom’s Q4 planning (yes, really)

10:03 – Why last-minute podcasting leads to burnout and bad sales calls

12:17 – Your best clients are the quiet ones (and how to speak to them)

15:04 – Planning content that sells without yelling over the noise

16:30 – What your show needs to do now to support end-of-year revenue

18:14 – The three questions to start your podcast strategy planning

19:40 – Why running your podcast on “vibes” isn’t working anymore

Mentioned In The Podcasters Who Sell More in Q4 Are Doing This Now

Building a Podcast Series That Works Harder Than You Do

Profitable Podcast Summer Camp

This Is Exactly Why We’re Running Summer Camp

If you want your podcast to help close Q4 sales, now’s the time to build the system that actually supports that. That’s what we’re doing inside Profitable Podcast Summer Camp.

Together, we’ll:

• Audit your show to make sure it’s built for sales—not just showing up
• Build your repeatable podcast series so you’re not reinventing the wheel every launch
• Map out your content so your show is doing the heavy lifting before your cart opens
• Review the systems that keep you consistent when it actually matters

Doors close soon, and this is the only time we’re running Camp this year. Grab your bunk before we kick off

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Publishing valuable content is not the same as building a podcast that converts.

If you’re stuck in the cycle of sharing tips, getting great feedback, but still not seeing leads… this episode is going to hurt a little—but it’ll help a lot. Because the problem usually isn’t your content. It’s the misalignment between your episodes and your sales strategy.

On this episode of The More Profitable Podcast, we’re digging into how “helpful” content can actually stall momentum, what it looks like when your podcast attracts attention but not action, and how to shift your strategy to guide listeners toward a buying decision. I’m sharing the exact types of episodes you need to build trust, shorten sales cycles, and stop making business decisions based on broken data.

01:13 – When “valuable” content doesn’t lead to action

03:37 – The difference between educating and guiding

05:25 – Red flags: praise from peers but silence from prospects

07:16 – The business cost of building a show that doesn’t convert

09:13 – Why planning content without your offer in mind breaks everything

10:29 – What to create instead: objections, FAQs, and client stories

11:30 – Moving listeners from “maybe” to “I’m ready”

13:46 – Why trust takes longer now—and how your podcast can earn it

16:08 – What makes a podcast profitable (and how we build that in Summer Camp)

Mentioned In Why Educational Content Isn’t Converting

Should You Quit Your Podcast or Fix It?

Profitable Podcast Summer Camp

Let’s Build a Podcast That Supports Your Sales

If your content is valuable but not converting, you don’t need a new format. You need a strategy.

Inside The Profitable Podcast Summer Camp, we’ll rebuild your content plan around what actually sells—episodes that support decision-making, build trust, and align with your offer. You’ll leave with a sales-driven plan that makes your podcast a real part of your sales engine, not just more content to keep up with.

We start June 12. Reserve your spot!

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It’s finally time for us to have this conversation.

Repeatable podcast series. This is one of my absolute favorite strategy tools, and honestly, it’s the thing that gives me—and my clients—more breathing room, better leads, and sales that keep rolling even when we step away.

Today, I want to show you what a repeatable series can look like inside your business. Whether it’s buying you time off, supporting a launch, or becoming an evergreen asset that brings in leads year after year, this is a tool that works way harder than most podcasters give it credit for.

In this episode of The More Profitable Podcast, I’m sharing how I use repeatable series in my own show, and you’ll hear from my client Nicole Otchy, who used hers to double her email list, book sales calls while she was offline, and fill her program before her launch content even finished rolling out.

0:00 - Finally having the conversation about my favorite podcast strategy tool

1:25 - Why a repeatable series isn’t just about buying you time off

2:13 - Behind the scenes of how I use repeatable series to buy capacity and get ahead

5:11 - How clients are using them to take breaks, generate leads, and support launches

7:17 - Why your repeatable series can—and should—look different from mine

9:13 - The real win: building an asset that works again and again

11:12 - Nicole Otchy joins me to share how her repeatable series became a launch engine

12:42 - How Nicole used her series to pre-qualify leads, double her email list, and book calls while offline

14:47 - The hidden insights Nicole uncovered about her audience and how it opened new offers -

16:44 - Why people in her DMs self-selected out—and why that’s a good thing

19:52 - Selling one thing sells all the things and Nicole saw this firsthand -

20:57 - Nicole’s experience building this with us—and why she’s excited to rerun it

22:31 - How repeatable series help you scale your marketing and free up your time

23:18 - Want to build your own? Here’s what we’re doing inside Summer Camp

Mentioned in Building a Podcast Series That Works Harder Than You Do

Profitable Podcast Summer Camp

Podcasts for Profit: How Nicole Otchy Uses Her Podcast as a Sales Asset

Six-Figure Personal Stylist Podcast by Nicole Otchy

Make Your Podcast Work Harder (So You Don’t Have To)

If you’re ready to stop treating your podcast like a content chore and start using it as a strategic sales tool, join us inside The Profitable Podcast Summer Camp.

We’ll build your own repeatable series that supports your business goals—whether that’s booking sales calls, building your email list, or taking well-earned time off.

Reserve your bunk now at uncommonlymore.com/summercamp.

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Planning for Q4 might feel wildly premature—but it’s not. Especially this year, when sales cycles are longer, buyer hesitation is real, and your podcast needs to start doing the heavy lifting now if you want results later.

In this episode of The More Profitable Podcast, I’m sharing why I scrapped my original launch plans and created the Profitable Podcast Summer Camp. After dozens of Q2 planning calls, one theme kept coming up: podcasters want space, but they also need real ROI. And that doesn’t happen without a system built to sell.

You’ll hear how we’re using this summer to build podcast strategies that generate leads, support launches, and make time off actually doable. I’m also walking through exactly what we’ll do over our eight weeks together—and how one client used these same tools to take her podcast from “just content” to a core part of her sales engine.

If you’re tired of winging it week to week and want to go into Q4 with confidence (not chaos), this episode is your starting line.

1:40 — What Q2 strategy calls revealed about the real theme for this summer

3:47 — Why I scrapped my original plan and launched Summer Camp now

5:01 — The truth about this year’s sales cycles—and why waiting isn’t an option

7:33 — What we’ll actually do together inside Profitable Podcast Summer Camp

10:27 — How a repeatable series can simplify launches and extend your reach

14:12 — A client case study: from reactive launches to strategic sales content

17:51 — Why “just staying consistent” isn’t enough anymore

19:03 — What you’ll miss if you don’t join before May 17th

Mentioned in Turn Your Podcast into a Sales Machine This Summer

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Ready to Turn Your Podcast into a Sales Machine?

This isn’t some dusty DIY course you forget about by July. The Profitable Podcast Summer Camp is where we actually do the work—together.

We’re spending eight weeks building the systems your podcast needs to support your sales goals (without you living in your project management tool). You’ll leave with content planned, sales strategy mapped, and a repeatable series you can actually re-use.

We kick off June 12th, and if you join before May 17th, you’ll get a bonus 1:1 back-pocket call with me to use anytime during the program.

Grab your spot now, and we’ll save you a seat at the virtual campfire.

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Growing your show is great, until you realize you’re bringing in the wrong people.

If you’re getting more listeners, but your sales pipeline still feels like a ghost town, it’s time to take a hard look at what’s actually happening.

Today, we’re talking about why so many business owners accidentally build podcasts that grow audiences... but don't grow revenue. And more importantly, how to fix it.

On this episode of The More Profitable Podcast, I’m breaking down the three biggest signs your podcast is attracting the wrong people, what’s really behind them, and the small shifts you can start making right now to get better-fit clients in your sales conversations.

1:35 - The real problem with following sponsor-first podcast advice

3:10 - When your audience grows but your revenue doesn’t

4:45 - How a podcast built for downloads kills your sales potential

7:20 - What misaligned listeners are actually costing your business

10:26 - How your content might be setting you up for no-shows

12:59 - Are you educating clients—or just impressing colleagues?

14:51 - 3 big signs you’re attracting listeners, not buyers

20:01 - Why educating too early kills conversions

22:08 - How misaligned messaging and offers show up in your podcast

27:03 - Why guest interviews might be hurting your sales strategy

30:45 - 3 shifts to turn your podcast into a sales asset

34:10 - Why better CTAs aren’t enough if you're missing this

37:13 - How a Podcast Strategy Intensive can fix the root problem

Mentioned in Is Your Podcast Attracting the Right Clients?

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If your podcast is attracting the wrong people, or worse, no one at all, it’s not a sign to scrap it. It’s a sign to shift it.

Inside a Podcast Strategy Intensive, we’ll audit your content, align it with your offers, and get your show back to working like the sales tool it’s supposed to be.

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If your podcast has felt off lately, you’re not alone. But before you decide to hit pause—or scrap the whole thing—you need to figure out what’s actually wrong.

Because most of the time?
It’s not the podcast.

It’s the support system.
It’s the strategy.
It’s the pressure of doing everything yourself without knowing if it’s even working.

In this episode of The More Profitable Podcast, we’re talking about how to figure out whether your podcast is broken… or just under-supported. I’ll walk you through how to evaluate what’s really going on, what needs to change, and how to fix what’s not working—so you don’t throw away a tool that could be doing so much more for your business.

0:00 – Why this episode needed to happen
2:20 – What to do when your podcast starts to feel broken
5:45 – How to tell if the show is the actual problem
9:15 – Strategy vs. execution: where most podcasters get stuck
12:32 – The sneaky reason your podcast isn’t converting
16:50 – The difference between consistent and repetitive (and why you need both)
21:30 – What makes a podcast sustainable over the long term
23:21 – Why your show probably isn’t broken—it’s just not set up to work
26:50 – When to quit (and when to ask for better support instead)

Questions to Help You Evaluate What’s Actually Broken

• Do I have a clear strategy behind what I’m saying and when?
• Am I repeating myself enough for the message to stick?
• Is my podcast aligned with my current offer and sales process?
• Does my audience know what the next step is—and am I telling them regularly?
• Am I trying to do all of this alone?
• What kind of support would make this feel sustainable again?

Mentioned in Should You Quit Your Podcast or Fix It?

The Podcast Newsroom – Get exclusive private episodes to support your show behind the scenes

Podcast Strategy Intensive – Audit your content, rebuild your strategy, and align your podcast with your sales goals.

Podcast Production Services – Want full-service production with strategy built in? We’ve got you.

If your podcast feels heavy, misaligned, or like it’s no longer doing its job—don’t quit it. Let’s fix what’s actually broken.

Inside a Podcast Strategy Intensive, we audit your content, rebuild your CTA strategy, and make sure your show is working like the sales asset it’s supposed to be.

Need more support? Production’s open too.

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