Podcast pitching services look like a shortcut. Hire someone, get booked on shows, show up and record. But almost every person who asks me about these services is coming off a bad experience, and when I ask what the agency's process was, they can't answer the question. They never asked.

Skipping that question is expensive. Not just in dollars, but in the relationships it can quietly damage when a cold template goes out to someone you know, or when you end up on 15 shows that have nothing to do with your actual buyers.

In this episode of The More Profitable Podcast, I'm breaking down the four things to ask before you hire a podcast pitching service, including how they price their work, how they qualify shows, what their process actually looks like, and what you're still going to be responsible for no matter who you hire.

0:32 - Why podcast pitching services often don't deliver on the promise

1:07 - Why production clients are the ones asking me about pitching services

6:09 - Process is the first thing to ask about and what good process looks like

8:21 - What happens when a cold template goes to someone you already know

9:29 - What a good pitching partner actually involves you in

11:25 - Per pitch pricing and why it incentivizes volume over quality

12:19 - Per booked appearance and why more yeses isn't always better

13:21 - Flat monthly retainer and what it needs to include to be worth it

15:05 - Matching pricing structure to your actual visibility goals

18:25 - How they qualify shows and what the answers reveal

20:26 - Red flags in show qualification

21:55 - What you're still responsible for no matter who you hire

25:07 - The difference between strategic visibility and vanity

27:36 - Why I DIY my own pitching in this season of business

Mentioned In What to Ask Before You Hire a Podcast Pitching Service

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