In this episode of The Founders Table, Charles shares a raw and personal story of nearly walking away from his business after sales dried up and his product model became obsolete. With nothing but uncertainty in hand, he started the Founders Table Mastermind—and everything changed. One simple piece of advice from a fellow participant—“Why don’t you psychoanalyze your customer?”—sparked a complete mindset shift.

Charles takes you through how that moment helped him rediscover who he was building for, find new product ideas, and reframe his elevator pitch by reconnecting with his core audience: special education administrators. If you've ever felt stuck, unclear, or unsure if what you're building still matters, this episode will remind you that all it takes is one question—and the courage to show up.

At The Founders Table mastermind events you come as you are with your ideas and plans — even if their half-baked. It’s not about perfection or prestige. It’s about real builders getting real feedback at any stage.

The Elevator Pitch is a high-energy, focused event where entrepreneurs, creatives, and builders practice delivering a clear, 2-minute pitch — and get structured, thoughtful feedback in return.

Whether you're pitching a new product, service, or personal brand, this session helps you refine your message so it lands with clarity and impact.

Become a member of The Founders Table today at www.founderstable.biz