The Mindset from Professional Sports Applied to Business with Jasmine Jordan
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The Mindset from Professional Sports Applied to Business with Jasmine Jordan
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We've all heard the analogies of the mental mindset of top tier athletes applied from sports to the business world. Does the mental toughness endured required by top athletes really apply in the world of business?
In this episode, Ross Franklin sits down with Jasmine Jordan, the first and only Jordan Brand brand representative and the liaison to the Charlotte Hornets to the Jordan Brand. Jasmine Jordan has acquired 13 top tier WNBA players to represent the Jordan Brand as well as a slew of NBA players. She has been traveling 27 out of the past 30 days but made the time for this podcast with her busy schedule.
SHOW NOTES:
00:53 Scope of work with the Jordan Brand
1:53 Criteria for recruiting professional athletes
3:36 Brand expectations for athlete representatives
6:39 How the Jordan Brand is involved with the Charlotte Hornets
7:50 The overlap between the mindset of professional athletes and the business world