On this episode of The Medical Alley Podcast, we're diving into the rapidly evolving world of contract manufacturing with Jesse Jensen, VP of Operations at Switchback Medical.

Switchback Medical is pushing the boundaries of innovation and growth in medtech. From trends in vertical integration and process innovation to global expansion strategies, including a recent expansion into Costa Rica, the company is navigating some of the most dynamic shifts in the industry.

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On this episode of The Medical Alley Podcast, we go beyond logos and taglines to explore what brand strategy really means in today’s healthcare landscape. From building trust in an oversaturated market to defending your message in the age of AI-driven misinformation, this conversation gets to the heart of what it takes to create a brand that lasts.

Joining us is Kathleen Hustad, founder of Bloom44 and a seasoned strategist with deep experience across some of the most innovative healthcare organizations. Kathleen shares actionable insights and practical advice on how healthcare leaders can build brands that are not just differentiated, but defensible.

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On this episode of The Medical Alley Podcast, we’re spotlighting a powerful, community-driven event that’s redefining what healthcare access can look like—Live Your Healthy Lyfe.

Joining the conversation are two of the event’s driving forces: Teto Wilson (Founder of Live Your Healthy Lyfe and owner of Wilson’s Image Barbers & Stylists) and Adriene Thornton (Director of Health Equity at Children’s Minnesota). Together, they share how this annual event goes beyond traditional health fairs by blending screenings, mental health resources, music, art, and local vendors to foster trust and connection outside the clinical setting.

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On this episode of The Medical Alley Podcast, we welcome Jessica Mogilka, Executive Vice President at JLL. The conversation explores the intersection of real estate and innovation with Jessica sharing her insight and expertise into how the spaces we build drive care, research, and technology.

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On this episode of The Medical Alley Podcast, we welcome Dr. Taha Kass-Hout, Global Chief Science and Technology Officer at GE HealthCare. With a combination of clinical insight and technology experience, Dr. Kass-Hout has a uniquely expert perspective on AI’s impact in the healthcare arena. Dr. Kass-Hout talks about how GE Healthcare is embedding AI into clinical workflows, the improvement of patient care, the reduction of clinical burden, and more.

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TÜV SÜD's Hannah Rounsville and Jessica Schmidt discuss practical strategies to extend device lifespan, improve reprocessing methods, and minimize waste—while maintaining patient safety and meeting regulatory requirements. They also share valuable insights into optimizing Instructions for Use (IFU) to incorporate resource-efficient practices that enhance device sustainability. By implementing these strategies, medical device manufacturers and healthcare facilities can achieve cost savings, ensure regulatory compliance, and promote environmental responsibility.

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On this episode of The Medical Alley Podcast, we present a recent webinar focused on how AI can improve patient engagement, enhance operational efficiency, and navigate key challenges like data privacy, algorithmic bias, and compliance.

Featuring Life Link III's Kolby Kolbet, MSN, RN, FACHE, CMTE, FAASTN and MentorMate's Josh Marquart.

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On this episode of The Medical Alley Podcast, we’re excited to welcome a remarkable leader as part of Mental Health Awareness Month—People Incorporated CEO Jill Wiedemann-West.

As the CEO of one of the largest non-profit mental healthcare providers in Minnesota, Jill has invaluable insight into the state of mental health access. In this conversation, she shares her thoughts on how technology is shaping broader access to mental health services, how to create care pathways that help people stay healthier, and how we can all work together to create sustainable solutions for healthcare in general.

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