In the fourth episode of The Marketing Update Podcasts's mini-episode titled "Did you miss it?" which focuses on recent marketing updates you might have missed. David and Emma rugby tackle the following topics in 15 minutes or less.

This week they discuss:

• LinkedIn is pushing vertical videos again but this time for advertising. What does this mean for marketers?
• Instagram have allowed Google to crawl their platform which means IG content can show up in Google searches now. But what are the restrictions and how to opt out?
• A new study shows how different ways of optimising your content can increase your chance of appearing in LLMs. Which are they, and how do you implement them? And lastly,
• WhatsApp ads are now live in the 'Updates' tab of your app. What formats have they launched and what does it mean for digital advertising?

Useful links for this episode:

1. https://www.chris-green.net/post/content-structure-for-ai-search
2. https://varn.co.uk/insights/instagram-posts-in-google-search/
3. https://www.linkedin.com/posts/lindseyedwards_theplacetob2b-b2bmarketing-activity-7335998811976159232-xRty
4. https://www.marketingtechnews.net/news/whatsapp-ads-rollout-starts-meta-breaks-promise/

Connect with us:

Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

Hosted on Acast. See acast.com/privacy for more information.

In episode 9 of The Marketing Update Podcast, Emma and David tackle the topic of hiring your marketing team. Who to hire, when to hire, how to hire, common pitfalls of hiring, and how to maintain and invest in your team (it's riveting stuff!). They also cover the 2025 TikTok World ad platform updates and (there's more) how some businesses are using viral web applications to drive traffic and acquisition. Tune in for a laid back conversation that may lead to some real marketing insights.

Connect with us:

Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

Hosted on Acast. See acast.com/privacy for more information.

Another episode of "Did you miss it?" for marketing updates you might have missed has arrived from the brains of Emma and David and it's now live for your listening delectation.

This week we discuss:

• Brewdog's mini rebrand, Jaguar's rebrand misfire, and when and why you might want to rebrand,
• Away have jumped on a viral trend to create their biggest organic social of all time, but HOW,
• TikTok World happened (you missed it) and they launched lots of new ad types to take your budget, and
• Viral web apps that drive awareness, traffic and act as acquisition channels?

Useful links:

https://www.milkkarten.net/p/what-does-social-first-even-mean

https://botsgonewildd.substack.com/p/the-viral-app-secret-build-massive?utm_source=substack&publication_id=3301261&post_id=166123929&utm_medium=email&utm_content=share&utm_campaign=email-share&triggerShare=true&isFreemail=true&r=4n05xg&triedRedirect=true

If you enjoyed this episode, you can buy us a coffee: https://buymeacoffee.com/themarketingupdatepodcast

If you would like to work with us, send us an email at hello@themarketingupdate.co.uk

Hosted on Acast. See acast.com/privacy for more information.