After a brief hiatus Emma and David are back and they hoped you missed them like they missed you! In this episode they cover Oatly's UK legal battle loss, and what it means for advertisers, as well as some handy how-to guides for marketeers from PostHog. However the meat of this week's episode is the (lack of) clairvoyance for their marketing predictions of 2025. Both David and Emma discuss the state of SEO, AI, community and videos in 2025 and make predictions for the big marketing trends for 2026.

Useful links:

https://posthog.com/handbook/content/seo-guide

https://posthog.com/handbook/growth/marketing

https://www.bbc.co.uk/news/articles/cx2gnl45g40o

Connect with us:

Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

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What have Coco-Cola, John Lewis, and Campaign Against Living Miserably got in common with Australian Lamb? It's The Marketing Update Podcast. Whether you like it or not your hosts Emma and David are back and this time they're discussing four totally different TV and CTV advertising campaigns from 2025. They showcase what the brands did to make their campaign so impactful, and what success looks like each brand.

Plus they chat about how the US Army have created a 'marketing suite' for their recruitment drive ads, and how Netflix plans to doubled down on their ad-supported subscription tier.

Listen to 43 minutes of laid back conversation that'll lead to real marketing insights.

Connect with us:

Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

Hosted on Acast. See acast.com/privacy for more information.

Just like Smash Mouth said 'the pods keep comin and they don't stop comin' because David & Emma are back at it with another guest. This week on The Marketing Update Podcast Gus Allen of Beyond Insights talks about consumer psychology and customer research. While Emma & David mine Gus's brain for WHY should you do customer research, and HOW to do customer research by bringing you more marketing insights through laid back conversations.

Plus they discuss LinkedIn's new B2B attribution dashboards and partner API, and Gen Alpha's $5.46 trillion spending power and ways to tap into it.

Connect with us:

Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

Hosted on Acast. See acast.com/privacy for more information.