How do you keep a marketing strategy on track once the year actually starts? It’s 2027 planning season, and most marketers have been there: the strategy is signed off in Q1, and by Q2 the deck is already a relic. In this episode, we focus on what happens AFTER the strategy is written: how to keep it on track, and how to know when it’s time to pivot.

We cover:

• Building your strategy on data, so marketing targets link directly to business goals

• Getting buy-in from stakeholders above and below you, and communicating the plan company-wide

• Turning your strategy into a living project with a work-back plan, owners and regular reporting

• When to pivot (around six months in) and how the right pivot depends on whether you’re behind or ahead of target

• Realigning with business goals, and why a pivot is the perfect moment to talk to your customers again

Plus practical ideas for building a team culture where it’s OK to say “this isn’t working”, including a quarterly “pitch for the pivot” exercise.

🎙️ The Marketing Update is your weekly catch-up on the marketing news, strategy and trends that matter, hosted by Emma and David. Follow for new episodes every week.

🤝 Need help building or getting your marketing strategy back on track? Get in touch: hello@themarketingupdate.com

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