What if your biggest SEO win was hiding in plain sight? In this episode of The Marketing Ops Room (TMOR), we uncover the true story of how a forgotten 2019 blog post unexpectedly claimed the #1 spot on Google for “email marketing mistakes” — without paid ads, link-building campaigns, or constant updates.

We break down why it ranked organically, the small but powerful optimizations that turned it into a lead-generating machine, and the lessons every marketer should apply to their own content. You’ll learn how to spot hidden ranking opportunities, refresh old posts for better performance, and use Google Search Console like a free market research tool.

If you’re sitting on years of blog content, this episode could reveal the untapped traffic you didn’t know you had.

Ever sent an email campaign you instantly regretted? In this debut episode of The Marketing Ops Room powered by SYNAPSE MARKETING, we share the true story of how one misconfigured automation almost destroyed our email list. We walk you through the mistake that led to 87 unsubscribes in 24 hours, the panic that followed, and the exact steps we took to rebuild trust with our subscribers.

You’ll learn the 3 critical lessons every marketer must master to avoid list disasters—segmentation testing, personalized messaging, and smart engagement tagging. If you’ve ever feared pressing “Send,” this episode will save you from making the same costly mistake and help you turn errors into opportunities for stronger email marketing.