エピソード

  • How Warby Parker Marketing Funnel Disrupted Eyewear

    How Warby Parker Marketing Funnel Disrupted Eyewear
    2026/07/21
    Lucas and Luna break down Warby Parker's marketing funnel from its 2010 launch to its current omnichannel strategy. They focus on the Home Try-On program as a lead-gen engine, the decision-stage bottleneck of online glasses buying, and how Warby Parker used social proof and physical stores to close sales. The episode digs into specific conversion metrics: how Home Try-On lifted purchase confidence, why 65% of buyers were first-time customers, and the role of the 'Buy a Pair, Give a Pair' program in the action stage. They also discuss how Warby Parker's online-to-offline funnel became a template for DTC brands like Casper and Allbirds. A tight case study in funnel design with real numbers. #WarbyParker #MarketingFunnel #DirectToConsumer #HomeTryOn #Eyewear #SocialProof #Omnichannel #ConversionOptimization #LeadGeneration #RetailStrategy #FashionTech #BrandLoyalty #Entrepreneurship #BusinessStrategy #Marketing #FexingoBusiness #BusinessPodcast #Ecommerce Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • How HubSpot Rebuilt Its Marketing Funnel for AI

    How HubSpot Rebuilt Its Marketing Funnel for AI
    2026/07/21
    In this episode of The Marketing Funnel Podcast, Lucas and Luna examine how HubSpot has redesigned its marketing funnel around artificial intelligence. They break down the CRM giant's shift from lead generation to conversational AI, the introduction of Content Hub and Breeze AI, and what it means for the classic AIDA model. With specific examples from HubSpot's 2025 product launches and their impact on customer acquisition costs, this episode offers a concrete look at how one of the largest marketing software companies is adapting to an AI-first world. #MarketingFunnel #HubSpot #AI #BreezeAI #ContentHub #ConversationalMarketing #LeadGeneration #CRM #AIDA #CustomerAcquisition #SaaSMarketing #MarketingAutomation #GenerativeAI #LucasAndLuna #FexingoBusiness #BusinessPodcast #MarketingPodcast #Fexingo Keep every episode free: buymeacoffee.com/fexingo
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    11 分
  • How LEGO Rebuilt Its Marketing Funnel After Near Collapse

    How LEGO Rebuilt Its Marketing Funnel After Near Collapse
    2026/07/20
    In the early 2000s, LEGO nearly went bankrupt. The company had overexpanded into theme parks, video games, and clothing — losing focus on its core brick. This episode of The Marketing Funnel Podcast dissects how LEGO rebuilt its funnel from the ground up. We trace the awareness stage through the LEGO Movie (2014), which acted as a massive top-of-funnel asset for both kids and nostalgic adults. We examine how LEGO tightened the interest stage by co-creating sets with adult fans (AFOLs), turning superfans into organic influencers. The decision stage was transformed by the LEGO House flagship store in Billund, Denmark, where the brand experience itself closes the sale. And the action stage? That's where LEGO's physical and digital ecosystems converge — the LEGO Life app and VIP rewards program turn a one-time buyer into a repeat purchaser. We also discuss how LEGO navigated the digital vs. physical tension without diluting its brand. By 2025, LEGO posted record revenue of $10.9 billion, proving that a well-executed funnel can revive even a beloved brand on the brink. #LEGO #MarketingFunnel #AIDA #BrandTurnaround #Toys #AFOL #Merchandising #BrandExperience #LEGOMovie #LEGOHouse #VIPProgram #DigitalMarketing #Retail #Storytelling #CustomerJourney #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo
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    7 分
  • How Lululemons Membership Program Redesigned the Marketing Funnel

    How Lululemons Membership Program Redesigned the Marketing Funnel
    2026/07/20
    Lululemon's membership program is not a loyalty card—it's a marketing funnel redesign. In this episode, Lucas and Luna break down how the athleisure giant uses its free and paid membership tiers to move customers from awareness through action. They examine the specific mechanics: the $168 annual fee for the paid tier, the 10 percent discount that drives repeat purchases, and the in-store fitness classes that turn casual shoppers into brand ambassadors. The hosts compare Lululemon's approach to traditional loyalty models and discuss why the brand's community-first strategy works better than a points-based system. They also look at the numbers—members spend 2.3 times more than non-members—and consider what other direct-to-consumer brands could learn from this funnel. A practical episode for anyone who wants to understand how membership programs can deepen customer relationships beyond the first purchase. #Lululemon #MembershipProgram #MarketingFunnel #CustomerLoyalty #DirectToConsumer #BrandCommunity #RetailStrategy #CustomerRetention #Athleisure #FitnessMarketing #SubscriptionModel #Omnichannel #CustomerExperience #Marketing #Business #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo
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    7 分
  • How Glossier Built a Marketing Funnel on Community Feedback

    How Glossier Built a Marketing Funnel on Community Feedback
    2026/07/19
    In this episode, Lucas and Luna explore how Glossier leveraged its community to reshape the classic marketing funnel. Instead of pushing products from awareness to action, Glossier turned customer feedback into a loop that drives product development and loyalty. Lucas explains how the brand's early blog 'Into The Gloss' became a focus group, generating insights for products like Boy Brow and Milky Jelly Cleanser. Luna highlights how Glossier's strategy challenges the traditional funnel by integrating the decision and action stages with user input. They also discuss the risks of over-relying on community feedback, using the Glossier Play launch misstep as a cautionary tale. By the end, listeners will understand how a community-first approach can compress the marketing funnel and build durable brand affinity. Specific examples include the launch of Glossier You fragrance and the role of social media in sustaining engagement. This episode offers actionable insights for marketers looking to deepen customer relationships through co-creation. #Glossier #IntoTheGloss #EmilyWeiss #CommunityMarketing #MarketingFunnel #AIDA #BrandLoyalty #ProductDevelopment #BoyBrow #MilkyJellyCleanser #GlossierYou #SocialMediaStrategy #CustomerFeedback #MarketingStrategy #BeautyIndustry #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    7 分
  • How Liquid Death Built a Marketing Funnel on Absurdity

    How Liquid Death Built a Marketing Funnel on Absurdity
    2026/07/19
    Lucas and Luna break down Liquid Death's counterintuitive marketing funnel — a canned water brand that skipped traditional awareness tactics and leaned into heavy metal aesthetics, irreverent humor, and viral social media. They explore how the company turned a commodity into a lifestyle brand, moving customers from curiosity to purchase through absurdist content and community engagement. Specific numbers: 300 million social impressions per month, a direct-to-consumer subscription model that drives repeat purchases, and a path to 100 million dollars in annual revenue. The episode digs into why 'don't buy our water' became a better call to action than any discount code. #LiquidDeath #MarketingFunnel #AbsurdistMarketing #ViralContent #SocialMediaStrategy #DirectToConsumer #BrandBuilding #MikeCessario #CannedWater #LifestyleBrand #GuerillaMarketing #Subscriptions #Storytelling #Marketing #Business #FexingoBusiness #BusinessPodcast #MarketingStrategy Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How Kia Engineered a Marketing Funnel for the EV9

    How Kia Engineered a Marketing Funnel for the EV9
    2026/07/18
    Lucas and Luna break down how Kia built a marketing funnel for its EV9 SUV, from broad awareness ads targeting non-EV shoppers to a test-drive program that moves buyers from interest to action. They dive into the numbers: a 35 percent awareness lift in the U.S. during Q1 2026, a referral program that boosted decision-stage conversion by 18 percent, and a loyalty loop that uses over-the-air updates to keep owners engaged post-purchase. The hosts also explore why Kia chose to emphasize the EV9's towing capacity and third-row space over typical EV talking points like range and charging speed. No scripted promos—listener support keeps the show ad-free at buy me a coffee dot com slash fexingo. #Kia #EV9 #MarketingFunnel #Awareness #Interest #Decision #Action #ElectricVehicles #TestDrive #ReferralProgram #OverTheAirUpdates #LoyaltyLoop #AutomotiveMarketing #Marketing #Business #BusinessStrategy #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    11 分
  • How Liquid Death Built a Marketing Funnel on Absurdity

    How Liquid Death Built a Marketing Funnel on Absurdity
    2026/07/18
    Episode 118 of The Marketing Funnel Podcast examines how Liquid Death, the canned water brand valued at over $1.4 billion, constructed its entire marketing funnel around absurdist humor and anti-corporate branding. Lucas and Luna trace the funnel from awareness via viral social media stunts and the 'murder your thirst' tagline, through interest in the brand's irreverent content, to decision driven by their unique merchandise and subscription model, and finally to action in the form of customer advocacy and repeat purchases. Specific numbers: 42 million followers across platforms, a 20% conversion rate from trial to subscription, and a lifetime value of $180 per customer. The hosts also touch on the risks of such a polarizing approach, including potential audience fatigue. #LiquidDeath #MarketingFunnel #AIDA #AbsurdistMarketing #ViralMarketing #BrandPersonality #WaterMarket #DirectToConsumer #AntiBranding #MikeCessario #SocialMediaStrategy #MerchandiseStrategy #SubscriptionModel #CustomerAdvocacy #HumorInMarketing #Marketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    7 分