エピソード

  • How Ferrari Built a Marketing Funnel on Scarcity

    How Ferrari Built a Marketing Funnel on Scarcity
    2026/06/05
    Lucas and Luna break down how Ferrari turned scarcity into a marketing funnel. By producing fewer cars than demand and tightly controlling who can buy a limited-edition model like the LaFerrari, Ferrari creates desirability at every stage of the AIDA model. They discuss how Ferrari's waitlist acts as a top-of-funnel filter, how the brand cultivates interest through racing heritage and invite-only events, how the decision stage is shaped by resale restrictions, and how the action stage requires proof of loyalty. Lucas shares a specific number: Ferrari's average customer waits 18 months for a new car, and they argue this deliberate pain point actually increases purchase intent. They also examine the risk of alienating younger buyers and whether the strategy works for non-luxury brands. The episode ends with a light donation segment tied to the idea of scarcity making moments feel worth it. #Ferrari #MarketingFunnel #ScarcityMarketing #LuxuryBrands #AIDA #WaitlistStrategy #BrandExclusivity #LaFerrari #LimitedEdition #CustomerLoyalty #ResaleValue #Desirability #FOMO #PricingPower #AutomotiveMarketing #BusinessPodcast #FexingoBusiness #Marketing Keep every episode free: buymeacoffee.com/fexingo
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    7 分
  • How Luxury Brands Tighten the Funnel With Scarcity

    How Luxury Brands Tighten the Funnel With Scarcity
    2026/06/05
    Episode 32 of The Marketing Funnel Podcast examines how luxury brands like Hermès and Rolex deliberately narrow their marketing funnels at the awareness and interest stages to increase perceived value. Lucas and Luna discuss the concept of 'contrived scarcity' — limiting supply to drive demand — and how it contrasts with traditional funnel optimization. They break down Hermès's iconic Birkin bag strategy, where no advertising exists and waitlists are opaque, yet the brand achieves astronomical margins. The episode also touches on Rolex's approach to authorized dealers and the psychology of waiting. A key point: this only works if the brand's quality truly supports the scarcity narrative. Listeners will learn why shrinking the top of the funnel can be a winning strategy for the right product and how to apply scarcity without damaging trust. #MarketingFunnel #LuxuryMarketing #ScarcityStrategy #Hermes #Rolex #BirkinBag #BrandStrategy #PricingPsychology #ContrivedScarcity #Exclusivity #LuxuryBrands #DemandGeneration #FunnelOptimization #MarketingPodcast #BusinessPodcast #FexingoBusiness #Episode32 #Marketing Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How Allbirds Lost Its Marketing Funnel Magic

    How Allbirds Lost Its Marketing Funnel Magic
    2026/06/04
    Episode 31 of The Marketing Funnel Podcast unpacks Allbirds' rise and fall as a marketing-led brand. Lucas and Luna trace how the sneaker startup built awareness through celebrity endorsements and a 'sustainable materials' story, then struggled to convert interest into repeat purchases. They examine the gap between Allbirds' top-of-funnel hype and its middle-of-funnel retention problem, using specific numbers: a reported 40% decline in repeat customer sales by 2024 and the company's shift from direct-to-consumer to wholesale. The hosts debate whether the brand's functional marketing—focusing on wool and tree fiber—could have sustained growth, or if the funnel was always destined to leak. A tight, skeptical look at what happens when awareness outpaces product stickiness. #Allbirds #SustainableFashion #SneakerMarketing #DTC #MarketingFunnel #BrandStickiness #CustomerRetention #AwarenessStage #ConversionProblem #CelebrityMarketing #EcoBranding #DirectToConsumer #WholesaleShift #Marketing #BusinessPodcast #FexingoBusiness #TheMarketingFunnel #LucasAndLuna Keep every episode free: buymeacoffee.com/fexingo
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    7 分
  • How LEGO Turned Adult Fans Into a Marketing Funnel

    How LEGO Turned Adult Fans Into a Marketing Funnel
    2026/06/04
    In this episode of The Marketing Funnel Podcast, Lucas and Luna unpack how LEGO built a multi-billion-dollar marketing funnel by targeting adults—not just kids. They dive into the 2022 LEGO Ideas platform stats: over 2 million submissions from AFOLs (Adult Fans of LEGO), with sets like the Titanic (9,090 pieces) and the Medieval Blacksmith becoming top sellers. They explore how user-generated designs create viral awareness, how limited-edition drops drive interest and decision, and how the VIP loyalty program fuels repeat action. Plus, they contrast this with traditional toy marketing and ask: can other brands copy the AFOL model without cannibalizing their core audience? A focused case on community-driven funnel strategy. #LEGO #AFOL #MarketingFunnel #LEGOIdeas #UserGeneratedContent #CommunityMarketing #LoyaltyProgram #ToyIndustry #BrandCommunity #ViralMarketing #ScarcityMarketing #VIPProgram #BrickFan #AdultFansOfLEGO #TitanicSet #MedievalBlacksmith #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How Huel Built a Marketing Funnel on Nutritional Replacement

    How Huel Built a Marketing Funnel on Nutritional Replacement
    2026/06/03
    In this episode of The Marketing Funnel Podcast, Lucas and Luna break down how Huel, the powdered-meal brand, engineered a marketing funnel around a deeply unsexy category: complete nutrition. They trace the AIDA stages from Huel's controversial awareness campaigns on crowded platforms to its subscription-heavy decision layer, the role of transparent ingredient disclosure in building trust, and how the brand turned early-adopter evangelists into a paid acquisition engine. Specific numbers include Huel's 60% subscription retention rate, its estimated $500 million in lifetime revenue, and the 2019 advertising backlash on London transport. The hosts also discuss the tension between direct-to-consumer models and retail expansion, and why Huel's approach to product-led growth offers lessons for any founder selling functional goods. #Huel #NutritionalReplacement #MarketingFunnel #DTC #SubscriptionModel #ProductLedGrowth #AIDA #Awareness #Interest #Decision #Action #Retention #IngredientTransparency #DirectToConsumer #LondonTransport #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • How the New York Times Built a Subscription Funnel

    How the New York Times Built a Subscription Funnel
    2026/06/02
    In this episode of The Marketing Funnel Podcast, Lucas and Luna dissect how The New York Times transformed from a struggling newspaper into a digital subscription powerhouse with over 10 million subscribers. They trace the specific decisions at each stage of the AIDA funnel — from the 'Democracy Dies in Darkness' awareness campaigns to the personalized email sequences that convert readers into paying subscribers. The hosts examine how the Times used the Trump bump, the cooking app cross-sell, and the Games bundle to reduce churn. They also discuss the tension between advertising revenue and subscription revenue, and the strategic bet on quality journalism as a premium product. If you're in marketing, this episode offers a masterclass in building a funnel that turns casual readers into loyal subscribers. #NewYorkTimes #SubscriptionFunnel #AIDA #DigitalTransformation #NewsMedia #ContentMarketing #EmailMarketing #ChurnReduction #SubscriptionBusiness #BundleStrategy #TrumpBump #NYTCooking #NYTGames #Wordle #Journalism #Paywall #MarketingStrategy #FexingoBusiness Keep every episode free: buymeacoffee.com/fexingo
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    5 分
  • How Nike Turned the Sneakerhead Community Into a Funnel

    How Nike Turned the Sneakerhead Community Into a Funnel
    2026/06/02
    Lucas and Luna dive into how Nike built a marketing funnel that starts not with an ad but with a community of sneakerheads. They break down the SNKRS app, the exclusive drops, the scarcity model, and the secondary market that keeps the brand top-of-mind. The episode uses concrete numbers: 4 million monthly active users on SNKRS, a 2025 sneaker resale market worth $30 billion, and Nike's estimated 95% gross margin on limited-edition drops. They also explore the tension between exclusivity and accessibility, and how Nike uses storytelling, not just product, to move fans through awareness, interest, decision, and action. This is a fresh angle for the show, a deep dive into community-as-funnel with a real-world, revenue-generating example. #Nike #Sneakerhead #SNKRSApp #MarketingFunnel #CommunityMarketing #Exclusivity #Scarcity #LimitedEdition #ResaleMarket #BrandStorytelling #SneakerCulture #BusinessStrategy #MarketingStrategy #ConsumerBehavior #FexingoBusiness #BusinessPodcast #DigitalMarketing #BrandCommunity Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How Duolingo Gamified the Marketing Funnel

    How Duolingo Gamified the Marketing Funnel
    2026/06/01
    Duolingo has built one of the most effective marketing funnels in the app economy by turning language learning into a game. In this episode, Lucas and Luna break down how Duolingo uses streaks, notifications, and social pressure to move users from awareness to daily habit — and how that strategy created a $6.5 billion business. They explore the psychology behind the green owl, the role of loss aversion in retention, and why Duolingo's 'unhinged' TikTok persona is actually a deliberate top-of-funnel play. If you've ever wondered why you can't break a 200-day streak, this episode explains exactly what's happening. #Duolingo #Gamification #MarketingFunnel #UserRetention #BehavioralEconomics #AppMarketing #LossAversion #StreakMechcanic #TikTokStrategy #BrandPersonality #FreemiumModel #DailyActiveUsers #DAU #LanguageLearning #ViralMarketing #PushNotifications #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    9 分