How Glossier Built a Marketing Funnel on Community Feedback

カートのアイテムが多すぎます

ご購入は五十タイトルがカートに入っている場合のみです。

カートに追加できませんでした。

しばらく経ってから再度お試しください。

ウィッシュリストに追加できませんでした。

しばらく経ってから再度お試しください。

ほしい物リストの削除に失敗しました。

しばらく経ってから再度お試しください。

ポッドキャストのフォローに失敗しました

ポッドキャストのフォロー解除に失敗しました

How Glossier Built a Marketing Funnel on Community Feedback

無料で聴く

ポッドキャストの詳細を見る

In this episode, Lucas and Luna explore how Glossier leveraged its community to reshape the classic marketing funnel. Instead of pushing products from awareness to action, Glossier turned customer feedback into a loop that drives product development and loyalty. Lucas explains how the brand's early blog 'Into The Gloss' became a focus group, generating insights for products like Boy Brow and Milky Jelly Cleanser. Luna highlights how Glossier's strategy challenges the traditional funnel by integrating the decision and action stages with user input. They also discuss the risks of over-relying on community feedback, using the Glossier Play launch misstep as a cautionary tale. By the end, listeners will understand how a community-first approach can compress the marketing funnel and build durable brand affinity. Specific examples include the launch of Glossier You fragrance and the role of social media in sustaining engagement. This episode offers actionable insights for marketers looking to deepen customer relationships through co-creation. #Glossier #IntoTheGloss #EmilyWeiss #CommunityMarketing #MarketingFunnel #AIDA #BrandLoyalty #ProductDevelopment #BoyBrow #MilkyJellyCleanser #GlossierYou #SocialMediaStrategy #CustomerFeedback #MarketingStrategy #BeautyIndustry #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

まだレビューはありません