『The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages』のカバーアート

The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages

The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages

著者： Fexingo
無料で聴く

Lucas and Luna dissect the AIDA model—Awareness, Interest, Decision, Action—and how each stage shapes modern marketing strategy. In each episode, they trace a real campaign from first impression to final conversion, using named brands like HubSpot's inbound engine or Nike's demand generation funnel. Lucas maps the numbers: cost-per-lead at the awareness top, conversion rates at the decision pinch point. Luna pushes back on assumptions, asking whether a 'leaky funnel' is actually a signal problem or a product problem. Together, they examine how content marketing, retargeting, and sales handoffs either accelerate or stall the buyer's journey. The show is for marketing managers, growth leads, and product marketers who already know the basics but want to see the funnel through the lens of real data and buyer psychology. Lucas and Luna avoid abstract theory; every episode grounds itself in a specific campaign, a specific metric, and a specific tension between awareness spending and conversion efficiency. No fluff, no generic advice—just two sharp operators walking through the machinery of influence. By the end, you will know exactly where your own funnel is leaking and one concrete fix you can try this week. #AIDA #MarketingFunnel #Awareness #Interest #Decision #Action #ConversionRate #LeadGeneration #DemandGen #FunnelAnalysis #ContentMarketing #Retargeting #SalesHandoff #BuyerJourney #MarketingMetrics #GrowthMarketing #FexingoBusiness #Marketing Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • How Ferrari Built a Marketing Funnel on Scarcity

    How Ferrari Built a Marketing Funnel on Scarcity
    2026/06/05
    Lucas and Luna break down how Ferrari turned scarcity into a marketing funnel. By producing fewer cars than demand and tightly controlling who can buy a limited-edition model like the LaFerrari, Ferrari creates desirability at every stage of the AIDA model. They discuss how Ferrari's waitlist acts as a top-of-funnel filter, how the brand cultivates interest through racing heritage and invite-only events, how the decision stage is shaped by resale restrictions, and how the action stage requires proof of loyalty. Lucas shares a specific number: Ferrari's average customer waits 18 months for a new car, and they argue this deliberate pain point actually increases purchase intent. They also examine the risk of alienating younger buyers and whether the strategy works for non-luxury brands. The episode ends with a light donation segment tied to the idea of scarcity making moments feel worth it. #Ferrari #MarketingFunnel #ScarcityMarketing #LuxuryBrands #AIDA #WaitlistStrategy #BrandExclusivity #LaFerrari #LimitedEdition #CustomerLoyalty #ResaleValue #Desirability #FOMO #PricingPower #AutomotiveMarketing #BusinessPodcast #FexingoBusiness #Marketing Keep every episode free: buymeacoffee.com/fexingo
    続きを読む 一部表示
    7 分
  • How Luxury Brands Tighten the Funnel With Scarcity

    How Luxury Brands Tighten the Funnel With Scarcity
    2026/06/05
    Episode 32 of The Marketing Funnel Podcast examines how luxury brands like Hermès and Rolex deliberately narrow their marketing funnels at the awareness and interest stages to increase perceived value. Lucas and Luna discuss the concept of 'contrived scarcity' — limiting supply to drive demand — and how it contrasts with traditional funnel optimization. They break down Hermès's iconic Birkin bag strategy, where no advertising exists and waitlists are opaque, yet the brand achieves astronomical margins. The episode also touches on Rolex's approach to authorized dealers and the psychology of waiting. A key point: this only works if the brand's quality truly supports the scarcity narrative. Listeners will learn why shrinking the top of the funnel can be a winning strategy for the right product and how to apply scarcity without damaging trust. #MarketingFunnel #LuxuryMarketing #ScarcityStrategy #Hermes #Rolex #BirkinBag #BrandStrategy #PricingPsychology #ContrivedScarcity #Exclusivity #LuxuryBrands #DemandGeneration #FunnelOptimization #MarketingPodcast #BusinessPodcast #FexingoBusiness #Episode32 #Marketing Keep every episode free: buymeacoffee.com/fexingo
    続きを読む 一部表示
    8 分
  • How Allbirds Lost Its Marketing Funnel Magic

    How Allbirds Lost Its Marketing Funnel Magic
    2026/06/04
    Episode 31 of The Marketing Funnel Podcast unpacks Allbirds' rise and fall as a marketing-led brand. Lucas and Luna trace how the sneaker startup built awareness through celebrity endorsements and a 'sustainable materials' story, then struggled to convert interest into repeat purchases. They examine the gap between Allbirds' top-of-funnel hype and its middle-of-funnel retention problem, using specific numbers: a reported 40% decline in repeat customer sales by 2024 and the company's shift from direct-to-consumer to wholesale. The hosts debate whether the brand's functional marketing—focusing on wool and tree fiber—could have sustained growth, or if the funnel was always destined to leak. A tight, skeptical look at what happens when awareness outpaces product stickiness. #Allbirds #SustainableFashion #SneakerMarketing #DTC #MarketingFunnel #BrandStickiness #CustomerRetention #AwarenessStage #ConversionProblem #CelebrityMarketing #EcoBranding #DirectToConsumer #WholesaleShift #Marketing #BusinessPodcast #FexingoBusiness #TheMarketingFunnel #LucasAndLuna Keep every episode free: buymeacoffee.com/fexingo
    続きを読む 一部表示
    7 分
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません