『The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages』のカバーアート

The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages

The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages

著者： Fexingo
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Lucas and Luna dissect the AIDA model—Awareness, Interest, Decision, Action—and how each stage shapes modern marketing strategy. In each episode, they trace a real campaign from first impression to final conversion, using named brands like HubSpot's inbound engine or Nike's demand generation funnel. Lucas maps the numbers: cost-per-lead at the awareness top, conversion rates at the decision pinch point. Luna pushes back on assumptions, asking whether a 'leaky funnel' is actually a signal problem or a product problem. Together, they examine how content marketing, retargeting, and sales handoffs either accelerate or stall the buyer's journey. The show is for marketing managers, growth leads, and product marketers who already know the basics but want to see the funnel through the lens of real data and buyer psychology. Lucas and Luna avoid abstract theory; every episode grounds itself in a specific campaign, a specific metric, and a specific tension between awareness spending and conversion efficiency. No fluff, no generic advice—just two sharp operators walking through the machinery of influence. By the end, you will know exactly where your own funnel is leaking and one concrete fix you can try this week. #AIDA #MarketingFunnel #Awareness #Interest #Decision #Action #ConversionRate #LeadGeneration #DemandGen #FunnelAnalysis #ContentMarketing #Retargeting #SalesHandoff #BuyerJourney #MarketingMetrics #GrowthMarketing #FexingoBusiness #Marketing Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
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  • How Dollar General Masters the Rural Marketing Funnel

    How Dollar General Masters the Rural Marketing Funnel
    2026/09/10
    Most marketing textbooks focus on urban millennials, but rural America drives massive retail volume. We explore how Dollar General optimized its AIDA stages for the American heartland: awareness through local community roots, interest via ultra-convenient formats, decision built on price anchoring, and action driven by location density. With over eighteen thousand stores serving communities that traditional retailers ignored, Dollar General turned logistical disadvantages into a competitive moat. Lucas and Luna break down the specific operational choices—like the ninety-nine-cent price point psychology and the strategic placement of drive-up lanes—that make this funnel resilient even in a shifting economic landscape as we head into the fall quarter of two thousand twenty-six. #DollarGeneral #RuralMarketing #RetailStrategy #AIDAFunnel #ConsumerBehavior #SmallTownBusiness #PricingPsychology #SupplyChainEfficiency #MarketPenetration #ValueRetail #CommunityEngagement #StorePlacement #CustomerLoyalty #FexingoBusiness #BusinessPodcast #MarketingFunnel #EconomicResilience #RetailGrowth Keep every episode free: buymeacoffee.com/fexingo
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    13 分
  • How Apple Built Its Marketing Funnel With Privacy

    How Apple Built Its Marketing Funnel With Privacy
    2026/09/09
    Apple’s decision to make user privacy the centerpiece of its marketing strategy reshaped how technology companies build trust. This episode explores how Apple turned data protection from a technical feature into a competitive advantage, influencing consumer perception and competitor behavior in the modern digital economy. #ApplePrivacy #MarketingStrategy #DigitalTrust #ConsumerProtection #BrandPositioning #TechIndustry #DataSecurity #FexingoBusiness #BusinessPodcast #MarketingFunnel #CustomerLoyalty #CompetitiveAdvantage #TechTrends2026 #BrandValue #PrivacyFirst #DigitalMarketing #TechInnovation #BusinessInsights Keep every episode free: buymeacoffee.com/fexingo
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    11 分
  • How LVMH Uses Scarcity to Drive Luxury Demand

    How LVMH Uses Scarcity to Drive Luxury Demand
    2026/09/08
    We examine the counterintuitive marketing engine behind Louis Vuitton and the broader LVMH empire. In an era where growth usually means making things easier to buy, luxury brands deliberately make them harder to access through controlled scarcity and waitlists. This episode breaks down how artificial constraints create cultural capital, driving consumer desire at every stage of the AIDA funnel without traditional advertising spend. #LVMH #LouisVuitton #LuxuryMarketing #ScarcityPrinciple #ConsumerBehavior #BrandStrategy #StatusSignaling #WaitlistMarketing #PremiumPricing #AIDAFunnel #PerceivedValue #Exclusivity #RetailPsychology #BrandEquity #FexingoBusiness #BusinessPodcast #MarketingFunnel #EconomicsOfDesire Keep every episode free: buymeacoffee.com/fexingo
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    12 分
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