『The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages』のカバーアート

The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages

The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages

著者： Fexingo
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Lucas and Luna dissect the AIDA model—Awareness, Interest, Decision, Action—and how each stage shapes modern marketing strategy. In each episode, they trace a real campaign from first impression to final conversion, using named brands like HubSpot's inbound engine or Nike's demand generation funnel. Lucas maps the numbers: cost-per-lead at the awareness top, conversion rates at the decision pinch point. Luna pushes back on assumptions, asking whether a 'leaky funnel' is actually a signal problem or a product problem. Together, they examine how content marketing, retargeting, and sales handoffs either accelerate or stall the buyer's journey. The show is for marketing managers, growth leads, and product marketers who already know the basics but want to see the funnel through the lens of real data and buyer psychology. Lucas and Luna avoid abstract theory; every episode grounds itself in a specific campaign, a specific metric, and a specific tension between awareness spending and conversion efficiency. No fluff, no generic advice—just two sharp operators walking through the machinery of influence. By the end, you will know exactly where your own funnel is leaking and one concrete fix you can try this week. #AIDA #MarketingFunnel #Awareness #Interest #Decision #Action #ConversionRate #LeadGeneration #DemandGen #FunnelAnalysis #ContentMarketing #Retargeting #SalesHandoff #BuyerJourney #MarketingMetrics #GrowthMarketing #FexingoBusiness #Marketing Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • How Warby Parker Marketing Funnel Disrupted Eyewear

    How Warby Parker Marketing Funnel Disrupted Eyewear
    2026/07/21
    Lucas and Luna break down Warby Parker's marketing funnel from its 2010 launch to its current omnichannel strategy. They focus on the Home Try-On program as a lead-gen engine, the decision-stage bottleneck of online glasses buying, and how Warby Parker used social proof and physical stores to close sales. The episode digs into specific conversion metrics: how Home Try-On lifted purchase confidence, why 65% of buyers were first-time customers, and the role of the 'Buy a Pair, Give a Pair' program in the action stage. They also discuss how Warby Parker's online-to-offline funnel became a template for DTC brands like Casper and Allbirds. A tight case study in funnel design with real numbers. #WarbyParker #MarketingFunnel #DirectToConsumer #HomeTryOn #Eyewear #SocialProof #Omnichannel #ConversionOptimization #LeadGeneration #RetailStrategy #FashionTech #BrandLoyalty #Entrepreneurship #BusinessStrategy #Marketing #FexingoBusiness #BusinessPodcast #Ecommerce Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • How HubSpot Rebuilt Its Marketing Funnel for AI

    How HubSpot Rebuilt Its Marketing Funnel for AI
    2026/07/21
    In this episode of The Marketing Funnel Podcast, Lucas and Luna examine how HubSpot has redesigned its marketing funnel around artificial intelligence. They break down the CRM giant's shift from lead generation to conversational AI, the introduction of Content Hub and Breeze AI, and what it means for the classic AIDA model. With specific examples from HubSpot's 2025 product launches and their impact on customer acquisition costs, this episode offers a concrete look at how one of the largest marketing software companies is adapting to an AI-first world. #MarketingFunnel #HubSpot #AI #BreezeAI #ContentHub #ConversationalMarketing #LeadGeneration #CRM #AIDA #CustomerAcquisition #SaaSMarketing #MarketingAutomation #GenerativeAI #LucasAndLuna #FexingoBusiness #BusinessPodcast #MarketingPodcast #Fexingo Keep every episode free: buymeacoffee.com/fexingo
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    11 分
  • How LEGO Rebuilt Its Marketing Funnel After Near Collapse

    How LEGO Rebuilt Its Marketing Funnel After Near Collapse
    2026/07/20
    In the early 2000s, LEGO nearly went bankrupt. The company had overexpanded into theme parks, video games, and clothing — losing focus on its core brick. This episode of The Marketing Funnel Podcast dissects how LEGO rebuilt its funnel from the ground up. We trace the awareness stage through the LEGO Movie (2014), which acted as a massive top-of-funnel asset for both kids and nostalgic adults. We examine how LEGO tightened the interest stage by co-creating sets with adult fans (AFOLs), turning superfans into organic influencers. The decision stage was transformed by the LEGO House flagship store in Billund, Denmark, where the brand experience itself closes the sale. And the action stage? That's where LEGO's physical and digital ecosystems converge — the LEGO Life app and VIP rewards program turn a one-time buyer into a repeat purchaser. We also discuss how LEGO navigated the digital vs. physical tension without diluting its brand. By 2025, LEGO posted record revenue of $10.9 billion, proving that a well-executed funnel can revive even a beloved brand on the brink. #LEGO #MarketingFunnel #AIDA #BrandTurnaround #Toys #AFOL #Merchandising #BrandExperience #LEGOMovie #LEGOHouse #VIPProgram #DigitalMarketing #Retail #Storytelling #CustomerJourney #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo
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    7 分
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