エピソード

  • Why Marketers Fail At Internal Storytelling

    Why Marketers Fail At Internal Storytelling
    2026/09/10
    External marketing funnels are optimized, but internal communication often collapses. This episode explores why brand narratives fail to penetrate the organization using Salesforce’s culture overhaul as a case study. We discuss the gap between external messaging and internal belief, how to measure internal engagement, and practical steps for marketers to become internal storytellers who drive retention and product adoption. #InternalMarketing #CorporateCulture #Salesforce #BrandNarrative #EmployeeEngagement #MarketingStrategy #BusinessCommunication #OrganizationalBehavior #FexingoBusiness #BusinessPodcast #CareerGrowth #LeadershipSkills #MarketingCareers #InternalComms #ChangeManagement #BrandAlignment #WorkplaceProductivity #StrategicThinking Keep every episode free: buymeacoffee.com/fexingo
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    12 分
  • How Marketers Measure Invisible Influence

    How Marketers Measure Invisible Influence
    2026/09/09
    Most marketers report on clicks and conversions, but what happens when the real value is invisible? In this episode of The Marketing Career Podcast, Lucas and Luna break down attribution modeling for brand building. They use a concrete example from Unilever to show how top brands measure awareness lift and sentiment shift rather than just immediate sales. If you are a marketing generalist or specialist feeling pressured by short-term ROI demands, this conversation offers a framework for defending long-term growth metrics that actually matter to C-suite stakeholders. #AttributionModeling #BrandBuilding #MarketingCareers #Unilever #MarketingMetrics #CustomerAcquisition #BrandAwareness #MarketingStrategy #CareerGrowth #FexingoBusiness #BusinessPodcast #MarketingJobs #ROIMeasurement #LongTermGrowth #MarketingSkills #DataDriven #LucasAndLuna #MarketingInsights Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • The Silent Cost of Customer Acquisition

    The Silent Cost of Customer Acquisition
    2026/09/08
    Lucas and Luna examine why customer acquisition costs are skyrocketing despite cheaper ad tech, using the specific case of Shopify merchants facing a thirty percent drop in return on ad spend. They explore how privacy changes and algorithmic opacity are forcing marketers to rethink their unit economics, moving beyond vanity metrics to focus on retention-driven growth strategies that actually protect margins. #CustomerAcquisitionCost #MarketingROI #DigitalAdvertising #ShopifyMerchants #PrivacyChanges #AlgorithmicOpacity #RetentionStrategy #UnitEconomics #VanityMetrics #FexingoBusiness #BusinessPodcast #MarketingCareers #GrowthHacking #DataDrivenMarketing #ConsumerBehavior #AdTech #MarginProtection #StrategicSilence Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How Marketers Build a Decision Journal

    How Marketers Build a Decision Journal
    2026/09/07
    We explore the specific mechanics of keeping a marketing decision journal, using the famous 'buy box' algorithm shift at Amazon as our anchor case. Lucas and Luna break down how tracking your reasoning before you know the outcome helps marketers separate skill from luck. We discuss what to write, when to review, and how this practice builds long-term strategic clarity in a high-churn industry. #DecisionJournaling #MarketingStrategy #CareerGrowth #AmazonCaseStudy #BuyBoxAlgorithm #MarketingCareers #FexingoBusiness #BusinessPodcast #LucasAndLuna #StrategicThinking #DataDrivenMarketing #ProfessionalDevelopment #MarketingSkills #BiasMitigation #CareerAdvice #TechMarketing #EcommerceTrends #MarketingJobs Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How Marketers Master the Art of Narrative Auditing

    How Marketers Master the Art of Narrative Auditing
    2026/09/06
    Most marketers review data dashboards but ignore narrative consistency. This episode explores how to conduct a narrative audit using the specific case of Patagonia's Worn Wear program. Lucas and Luna break down why disjointed brand stories erode trust faster than bad creative, offering a concrete framework for aligning internal messaging with external promises. Learn how to spot the cracks in your own story before customers do. #NarrativeAudit #BrandConsistency #PatagoniaCaseStudy #MarketingStrategy #StorytellingInBusiness #CustomerTrust #FexingoBusiness #BusinessPodcast #MarketingCareers #CareerGrowth #BrandVoice #InternalAlignment #ExternalMessaging #MarketingSkills #StrategicCommunication #ConsumerPsychology #BrandEthics #DigitalMarketing Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How Marketers Use Customer Journey Mapping

    How Marketers Use Customer Journey Mapping
    2026/09/05
    Most marketers treat the customer journey as a linear funnel, but that model breaks down in today’s fragmented media landscape. In this episode, we dissect how leading brands are shifting to non-linear journey mapping using real-time behavioral data. We look at specific friction points where customers drop off and why traditional attribution models fail to capture the full picture of consumer decision-making. By anchoring our discussion in concrete examples from retail and software sectors, we show you how to identify hidden touchpoints and redesign the experience for higher retention. This is not about abstract theory; it is about practical steps to map the messy, recursive reality of how people actually buy things. #CustomerJourney #MarketingStrategy #BehavioralData #DigitalTransformation #ConsumerInsights #RetentionMarketing #FexingoBusiness #BusinessPodcast #LucasAndLuna #MarketingCareers #DataDriven #UserExperience #AttributionModeling #RetailTech #SaaSMarketing #GrowthHacking #MarketResearch #CustomerCentricity Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How Marketers Master the Art of Strategic Silence

    How Marketers Master the Art of Strategic Silence
    2026/09/04
    In this episode, Lucas and Luna explore how top marketing leaders use restraint rather than volume to drive growth. They examine a specific case where a mid-sized fintech company cut its ad spend by forty percent yet saw customer acquisition costs drop significantly, proving that less noise can sometimes equal more signal. The hosts discuss the psychological concept of scarcity in modern digital markets, where consumer attention is the scarcest resource. They break down how to identify which channels are creating fatigue versus those generating genuine interest. By focusing on retention over relentless acquisition, marketers can build deeper brand loyalty without burning out their audiences or their budgets. This approach requires data discipline and the courage to stop doing things that no longer serve the core business objectives. #MarketingStrategy #BrandLoyalty #CustomerAcquisition #DigitalMarketing #FintechGrowth #AdSpendOptimization #ConsumerPsychology #RetentionMarketing #BusinessGrowth #CareerDevelopment #FexingoBusiness #BusinessPodcast #MarketingCareers #LeadershipSkills #DataDrivenDecisions #ContentMarketing #AudienceEngagement #StrategicPlanning Keep every episode free: buymeacoffee.com/fexingo
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    11 分
  • How Marketers Master the Art of Strategic Silence

    How Marketers Master the Art of Strategic Silence
    2026/09/03
    Most marketers are taught to fill every gap with content. But in a saturated digital landscape, strategic silence — knowing what not to say or send — can be the most powerful lever in your campaign. In this episode, we look at how leading brands use restraint to build trust and drive action. We explore the psychology of scarcity, the impact of email frequency on open rates, and why sometimes the best marketing move is to do nothing at all. Lucas and Luna break down real-world examples where pulling back the curtain led to better results than shouting louder. #StrategicSilence #MarketingRestraint #BrandTrust #EmailFrequency #ContentOverload #PsychologyOfScarcity #MarketingStrategy #DigitalMarketing #ConsumerBehavior #BrandVoice #GrowthHacking #MarketingCareer #FexingoBusiness #BusinessPodcast #LucasAndLuna #MarketingInsights #BrandManagement #CommunicationSkills Keep every episode free: buymeacoffee.com/fexingo
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    9 分