『The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth』のカバーアート

The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth

The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth

著者： Fexingo
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Every week, Lucas and Luna examine the shifting landscape of marketing careers — which skills are actually in demand, how job titles are evolving, and what separates a good career move from a dead end. They skip the hype about 'growth hacking' and instead look at real salary data from the ANA and LinkedIn, dissect job postings from companies like Procter & Gamble and HubSpot, and talk through the trade-offs between agency, in-house, and freelance routes. Lucas quizzes Luna on her framework for evaluating a role beyond just the title — things like budget ownership, cross-functional exposure, and the real learning curve. They also debate how much a marketing degree matters versus a portfolio of measurable results, and unpack case studies of marketers who pivoted from brand management to product marketing or from demand gen to analytics. If you're a marketer wondering whether to specialize further or broaden out, or if you're trying to assess whether your current job is building career capital or just paying bills, this is the conversation you need to hear. Lucas and Luna don't pretend there's one right path — but they do insist on honest, numbers-driven thinking about your next move. #MarketingCareers #MarketingJobs #CareerGrowth #MarketingSkills #BrandManagement #ProductMarketing #DemandGen #MarketingAnalytics #SalaryData #MarketingDegree #FreelanceMarketing #AgencyLife #InHouseMarketing #CareerCapital #MarketingStrategy #Careers #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • Why Marketing Agencies Are Losing Talent to In-House Teams

    Why Marketing Agencies Are Losing Talent to In-House Teams
    2026/06/07
    Lucas and Luna explore why top marketing talent is leaving agencies for in-house roles in 2026. They examine a specific case: how a mid-sized agency in Chicago lost three senior marketers to a single SaaS company, breaking down the compensation, culture, and autonomy shifts driving the exodus. Lucas shares data from a recent industry report showing that in-house marketing salaries now outpace agency pay by 22 percent for comparable roles. They discuss how agencies are starting to fight back with equity stakes, remote-first policies, and sabbatical programs. The episode also touches on what this means for brand marketers deciding between agency and client-side careers. A must-listen for anyone navigating the current marketing job market. #MarketingAgencies #InHouseMarketing #MarketingCareers #TalentWar #AgencyLife #MarketingJobs #SalaryGap #CareerPivot #ChicagoMarketing #SaaSMarketing #EquityCompensation #RemoteWork #MarketingTalent #AgencyTurnover #FexingoBusiness #BusinessPodcast #MarketingPodcast #FutureOfWork Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How Marketing Generalists Are Pivoting to Product-Led Growth in 2026

    How Marketing Generalists Are Pivoting to Product-Led Growth in 2026
    2026/06/07
    Episode 36 of The Marketing Career Podcast. Lucas and Luna explore a concrete career path that hasn't been covered yet: marketing generalists moving into product-led growth roles. They use the specific example of a former brand manager at Mailchimp who became a growth PM at Canva — mapping the skills transfer, the salary bump, and the tactical steps. The hosts also address the common fear that PLG requires coding, and share real-world data on which companies are hiring for these hybrid roles right now in mid-2026. If you're a marketing generalist feeling squeezed by specialists or AI, this episode offers one clear pivot that's actually working. #MarketingGeneralist #ProductLedGrowth #PLG #CareerPivot #GrowthMarketing #ProductManagement #Mailchimp #Canva #MarketingCareer #CareerGrowth #MarketingJobs #SkillTransfer #NoCode #GrowthPM #FexingoBusiness #BusinessPodcast #TheMarketingCareerPodcast #MarketingSkills Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How Marketing Generalists Are Losing Jobs to AI in 2026

    How Marketing Generalists Are Losing Jobs to AI in 2026
    2026/06/06
    In this episode, Lucas and Luna dive into a startling new trend: marketing generalists who once thrived are now being replaced by AI agents. They analyze a recent LinkedIn study showing a 40% drop in generalist job postings in the last year, and contrast it with the rise of hybrid roles that combine marketing with data science or product management. The hosts discuss what this means for career planning, how to pivot without starting over, and which skills actually add job security. Specific case: a former brand manager at a mid-sized CPG company who retrained as a marketing engineer and doubled her salary. The episode draws on real data and avoids hype. #MarketingGeneralists #AIinMarketing #MarketingJobs2026 #CareerPivot #HybridRoles #MarketingEngineer #LinkedInData #JobSecurity #CPGMarketing #DataScience #ProductMarketing #Reskilling #MarketingCareers #FexingoBusiness #BusinessPodcast #Marketing #CareerGrowth #FutureOfWork Keep every episode free: buymeacoffee.com/fexingo
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    10 分
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