『The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth』のカバーアート

The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth

The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth

著者： Fexingo
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Every week, Lucas and Luna examine the shifting landscape of marketing careers — which skills are actually in demand, how job titles are evolving, and what separates a good career move from a dead end. They skip the hype about 'growth hacking' and instead look at real salary data from the ANA and LinkedIn, dissect job postings from companies like Procter & Gamble and HubSpot, and talk through the trade-offs between agency, in-house, and freelance routes. Lucas quizzes Luna on her framework for evaluating a role beyond just the title — things like budget ownership, cross-functional exposure, and the real learning curve. They also debate how much a marketing degree matters versus a portfolio of measurable results, and unpack case studies of marketers who pivoted from brand management to product marketing or from demand gen to analytics. If you're a marketer wondering whether to specialize further or broaden out, or if you're trying to assess whether your current job is building career capital or just paying bills, this is the conversation you need to hear. Lucas and Luna don't pretend there's one right path — but they do insist on honest, numbers-driven thinking about your next move. #MarketingCareers #MarketingJobs #CareerGrowth #MarketingSkills #BrandManagement #ProductMarketing #DemandGen #MarketingAnalytics #SalaryData #MarketingDegree #FreelanceMarketing #AgencyLife #InHouseMarketing #CareerCapital #MarketingStrategy #Careers #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • Why Marketers Fail At Internal Storytelling

    Why Marketers Fail At Internal Storytelling
    2026/09/10
    External marketing funnels are optimized, but internal communication often collapses. This episode explores why brand narratives fail to penetrate the organization using Salesforce’s culture overhaul as a case study. We discuss the gap between external messaging and internal belief, how to measure internal engagement, and practical steps for marketers to become internal storytellers who drive retention and product adoption. #InternalMarketing #CorporateCulture #Salesforce #BrandNarrative #EmployeeEngagement #MarketingStrategy #BusinessCommunication #OrganizationalBehavior #FexingoBusiness #BusinessPodcast #CareerGrowth #LeadershipSkills #MarketingCareers #InternalComms #ChangeManagement #BrandAlignment #WorkplaceProductivity #StrategicThinking Keep every episode free: buymeacoffee.com/fexingo
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    12 分
  • How Marketers Measure Invisible Influence

    How Marketers Measure Invisible Influence
    2026/09/09
    Most marketers report on clicks and conversions, but what happens when the real value is invisible? In this episode of The Marketing Career Podcast, Lucas and Luna break down attribution modeling for brand building. They use a concrete example from Unilever to show how top brands measure awareness lift and sentiment shift rather than just immediate sales. If you are a marketing generalist or specialist feeling pressured by short-term ROI demands, this conversation offers a framework for defending long-term growth metrics that actually matter to C-suite stakeholders. #AttributionModeling #BrandBuilding #MarketingCareers #Unilever #MarketingMetrics #CustomerAcquisition #BrandAwareness #MarketingStrategy #CareerGrowth #FexingoBusiness #BusinessPodcast #MarketingJobs #ROIMeasurement #LongTermGrowth #MarketingSkills #DataDriven #LucasAndLuna #MarketingInsights Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • The Silent Cost of Customer Acquisition

    The Silent Cost of Customer Acquisition
    2026/09/08
    Lucas and Luna examine why customer acquisition costs are skyrocketing despite cheaper ad tech, using the specific case of Shopify merchants facing a thirty percent drop in return on ad spend. They explore how privacy changes and algorithmic opacity are forcing marketers to rethink their unit economics, moving beyond vanity metrics to focus on retention-driven growth strategies that actually protect margins. #CustomerAcquisitionCost #MarketingROI #DigitalAdvertising #ShopifyMerchants #PrivacyChanges #AlgorithmicOpacity #RetentionStrategy #UnitEconomics #VanityMetrics #FexingoBusiness #BusinessPodcast #MarketingCareers #GrowthHacking #DataDrivenMarketing #ConsumerBehavior #AdTech #MarginProtection #StrategicSilence Keep every episode free: buymeacoffee.com/fexingo
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    9 分
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