Join the Own Your Audience Challenge

Questions? Send them through right here to be answered on the pod.

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The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.

Send us a text

Creators, Entrepreneurs + Thought Leaders–ever find yourself chasing those likes and views but not seeing any real business growth?

Well, that's because the data you're looking at? Is called Vanity Metrics – the numbers that look good on the outside, but they don't actually mean that your business is successful.

Getting attention online and actually making sales require completely different strategies. It's tempting to focus on things like viral reels, but followers and eyeballs? Do not equate to success – it's just not that simple.

Today on The Magnetic Pull podcast, we dive deep into the world of vanity metrics, trap that Amy's coined "The Validation Matrix".

Join Amy as she explores actionable strategies to own your audience, turn those views into leads and take control of your business growth.

Join the Own Your Audience Challenge

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The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.

Send us a text

Are you unknowingly leaking authority, and weakening your positioning without even realising it?

In today's episode, we dive into five ways you're currently giving away your power, and silently eroding your authority.

Leadership requires authority – confidence in your offerings, boundaries in your business, and conviction in your voice.

If you’re a creative, visionary, or purpose-led business owner, this episode is a must-listen to understand how authority leaks could be impacting your business.

Join the Own Your Audience Challenge

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The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.

Send us a text

Thinking about starting a second brand or account for your "side offers"? Before you split your energy, listen to this.

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This question comes up all the time—
“Should I create a second Instagram account or a whole new brand for my side offers?”

Pulled from a real Q+A inside The Marketing Club, we explore what’s really going on beneath that urge to start fresh.

You’ll hear:

• Why creating a second brand can dilute your momentum
• How to use your existing audience more effectively
• What to ask yourself before launching something new
• A more useful way to think about “messy” offers

If you’ve ever felt torn between niching and expressing all your creative ideas—this one’s for you.

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Learn about The Marketing Club + Join the priority waitlist here.

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The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.

Feel like your content is consistently getting lost in translation?

This episode breaks down why that might be, including: the common pitfalls when it comes to communicating online, the number one messaging mistake that keeps you from magnetising your people, and actionable insights on how to clarify your message for connection and conversion.

Join Amy as she guides you through the nuances of messaging, and how specificity in your messaging can clarify what you do, separating you from the saturated online space and allowing you to finally get your message through to the people who need to hear it.

If you're a creative, passionate about maintaining your integrity while cultivating the magnetic pull you've always desired? You're in the right space.

“Make it Magnetic” Messaging Sprint–
Join the Priority Waitlist Here

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The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.

Join Amy as she delves into the intricacies of building trust with your audience before they commit to buying from you. As a creative strategist and business expansion coach, Amy guides listeners through the core principles of magnetising a business to attract an aligned audience.

She explores the essence of 'The Magnet Effect' and exposes what it takes to create an irresistible pull toward your brand. Amy emphasises the importance of being the obvious choice for your audience by cultivating a clear, charged message that resonates deeply.

Tune in to discover how you can authentically magnetise your own ideal clients to propel your success in business.

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The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.

Send us a text

Introducing: The MAGNETIC Pull with Amy Pearson fka Brand Conversations.

Join SUN MOTHER® Amy, as she guides you through The Art of Magnetic Marketing, Branding + Sales–to align your purpose-led business with a life you love-without sacrificing integrity.

Discover answers to the true questions that you have about building money momentum through your craft, while keeping your artistic integrity intact.

You've landed in the right space.

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The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.

Send us a text

Today's Guest, Jeff McCann, is a Multi-disciplinary Artist, Illustrator & Maker based on Gadigal Land, Sydney.

Jeff crafts imaginative creative pieces, spaces + installations exploring themes of play, childhood nostalgia, and the natural environment. Their work ranges from murals and installations through to wearable art, illustrations & small-batch products.

Jeff and Amy dive deep into the themes of revisiting past failures + carving space for reflection, embracing creativity, and redefining success in the freelance world, the significance of authentic storytelling and embracing one's unique voice. Jeff's experience as a queer artist and entrepreneur showcases the power of staying true to oneself.

Enjoy!

Find Jeff:
On Instagram
On Youtube
Their Website

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The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.