If you're trying to find a way to offer lots of value to your audience, or grow your own list of buyers, you might be wondering HOW to do this or WHAT to focus on.

This question is pulled from a real Q+A inside The Marketing Club:

"What kind of 'free challenge' should I create for my audience?"

In today's episode, we talk through the option of free challenges, and what to think about when it comes to creating something of value FOR your audience.

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Learn about The Marketing Club + Join the priority waitlist here.

Questions? Send them through right here to be answered on the pod.

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The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.

Today on The Magnetic Pull, we're sharing a conversation that originally aired on The Business Fondle by Professional Babe aka Peta Serras.

Peta and Amy chat about their mutual love and respect for one another, the BIG core skills required for business success, and how much of it comes down to taking radical responsibility for our own outcomes.

They talk sexy businesses, convenient circumstances that keep us from moving forwards, how Motherhood is not the excuse you think it is, and what it really takes to "make it".

Stay tuned for part 2: coming soon!

Questions? Send them through right here to be answered on the pod.

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The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.

In today's episode, we're tackling the second chapter of the Vanity Validation Matrix series.

We'll explore how to identify those hidden, silent followers and turn them into your hottest leads. It's not about spending more time on social media but rather about understanding the psychology behind their quiet presence and finding innovative ways to engage with them.

Join Amy as she shares practical strategies to connect with these often-overlooked audience members and convert them into actively engaged, magnetised leads.

Join the Own Your Audience Challenge

Questions? Send them through right here to be answered on the pod.

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The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.

Creators, Entrepreneurs + Thought Leaders–ever find yourself chasing those likes and views but not seeing any real business growth?

Well, that's because the data you're looking at? Is called Vanity Metrics – the numbers that look good on the outside, but they don't actually mean that your business is successful.

Getting attention online and actually making sales require completely different strategies. It's tempting to focus on things like viral reels, but followers and eyeballs? Do not equate to success – it's just not that simple.

Today on The Magnetic Pull podcast, we dive deep into the world of vanity metrics, trap that Amy's coined "The Validation Matrix".

Join Amy as she explores actionable strategies to own your audience, turn those views into leads and take control of your business growth.

Join the Own Your Audience Challenge

Questions? Send them through right here to be answered on the pod.

–

The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.

Join Amy as she reveals the ways in which we unknowingly sabotage our ability to BE magnetic online.

OWN YOUR AUDIENCE: Join The 11-Day Challenge

MAKE IT MAGNETIC: Messaging Sprint Waitlist

Questions? Send them through right here to be answered on the pod.

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The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.

Thinking about starting a second brand or account for your "side offers"? Before you split your energy, listen to this.

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This question comes up all the time:
“Should I create a second Instagram account or a whole new brand for my side offers?”

Pulled from a real Q+A inside The Marketing Club, we explore what’s really going on beneath that urge to start fresh.

You’ll hear:

• Why creating a second brand can dilute your momentum
• How to use your existing audience more effectively
• What to ask yourself before launching something new
• A more useful way to think about “messy” offers

If you’ve ever felt torn between niching and expressing all your creative ideas—this one’s for you.

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Learn about The Marketing Club + Join the priority waitlist here.

Questions? Send them through right here to be answered on the pod.

–

The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.

Feel like your content is consistently getting lost in translation?

This episode breaks down why that might be, including: the common pitfalls when it comes to communicating online, the number one messaging mistake that keeps you from magnetising your people, and actionable insights on how to clarify your message for connection and conversion.

Join Amy as she guides you through the nuances of messaging, and how specificity in your messaging can clarify what you do, separating you from the saturated online space and allowing you to finally get your message through to the people who need to hear it.

If you're a creative, passionate about maintaining your integrity while cultivating the magnetic pull you've always desired? You're in the right space.

“Make it Magnetic” Messaging Sprint–
Join the Priority Waitlist Here

Questions? Send them through right here to be answered on the pod.

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The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.

Join Amy as she delves into the intricacies of building trust with your audience before they commit to buying from you. As a creative strategist and business expansion coach, Amy guides listeners through the core principles of magnetising a business to attract an aligned audience.

She explores the essence of 'The Magnet Effect' and exposes what it takes to create an irresistible pull toward your brand. Amy emphasises the importance of being the obvious choice for your audience by cultivating a clear, charged message that resonates deeply.

Tune in to discover how you can authentically magnetise your own ideal clients to propel your success in business.

Questions? Send them through right here to be answered on the pod.

–

The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.