The 2026 MM+M Media Summit will take place on Thursday here in New York, providing us an opportunity to check in with stakeholders from across the extensive health media landscape.

Over the course of our daylong programming, we get updates on the state of play, what strategies and channels are working best for pharma brands and where there is uncertainty or room for improvement.

Attendees will also get to hear from opening and closing keynotes featuring entertainment and social giants Disney and Meta, respectively.

In advance of the Media Summit, executive editor Jack O’Brien is joined by a veteran of health media in all its various forms and incarnations: Underscore Marketing CEO Lauren Boyer.

Boyer, a 2023 Women of Distinction honoree, is on the show to talk about what pharma marketers should actually be measuring as they prepare for a launch. The checklist is extensive, but manageable and keeps drugmakers from measuring their media strategies against imprecise metrics.

Boyer also previews what her agency has up its sleeve heading into its 20th anniversary next year.

Then, during Phase 3, we go medical marketing trick or treating.

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The next era of healthcare marketing isn’t on the horizon — it’s already here. Science is advancing, AI is expanding what teams can create and accomplish and clients are under growing pressure to deliver greater impact, faster.

CG Life CEO David Ormesher and The Considered+AI founder Dave Hunt join MM+M to take listeners behind the curtain of the next generation of the agency model. Drawing on what they’ve learned from building and working differently, they’ll explore what’s proving successful, what the industry conversation about AI may be missing and what it really takes to move beyond experimentation to change how teams think, create and deliver for clients.

Fresh off bringing together two growing agencies, they’ll discuss why this moment calls for a different kind of agency: Nimble enough to keep moving, built around great talent and designed to embrace AI as a cultural and creative opportunity — not simply another technology or platform.

Check us out at: mmm-online.com

Follow us:

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: Opal 99 - Can't Go Out and Triple Scoop Music.

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Hello and welcome to The Refill by MM+M!

We’re making some long overdue updates to the podcast.

First, it has a new name. Second, it has new cover art, courtesy of our dynamic design duo of Sean Ayling and David Lee. Third, it has new sonic branding from our musically-inclined producer Bill Fitzpatrick.

Finally, perhaps most importantly, we have a new multimedia studio in our New York office, which you’ll get to see a lot more of in interview clips posted on our social media accounts.

Otherwise, the high level of audio journalism content remains the same. There will be some other changes to the show as we plan on experimenting with different formats, but you can always expect an episode in your podcast feed every Wednesday morning.

Please like, rate and review us on Spotify, Apple Podcasts or wherever you get your podcasts. Also, subscribe to our YouTube channel: @MMM-online and follow us on TikTok, Instagram, X and LinkedIn.

We hope you enjoy our debut episode featuring Omnicom Health CEO Dana Maiman in conversation with editorial director Jameson Fleming.

After that interview, we’ll bring you to our revamped Trends segment, which will now be known as “Phase 3.” Think of it as a late-stage deep dive into a specific topic of interest to medical marketing.

This week, we’re talking about MAHA and the midterms.

Check us out at: mmm-online.com

Follow us:

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: Opal 99 - Can't Go Out and Triple Scoop Music.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.