In this MM+M Fast Break, Pharma Editor Lecia Bushak talks with Dynavax chief medical officer Rob Janssen about the company’s latest survey on Hepatitis B vaccination, as well as what medical marketers should keep in mind when it comes to the current vaccine messaging landscape.

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Over the course of 30 years, in a variety of marketing, medical and leadership roles, Camille Lee has demonstrated an ability to drive transformative growth across diverse therapeutic areas.

For this week’s episode, Lee – who serves as SVP, U.S. head of immunology at UCB – previews the 2025 MM+M Pinnacle Awards and reflects on what it means to receive the career achievement honor.

After that, managing editor Jack O’Brien and reporter Heerea Rikhraj recap the HealthFront hosted by Publicis Health Media last week.

Then, editor-in-chief Jameson Fleming joins the show to play one of the board games submitted for the 2025 MM+M Agency 100, which is just over a month away from going live.

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In this MM+M Fast Break, Managing Editor Jack O’Brien talks with actress and MS patient advocate Selma Blair about her awareness work, what medical marketers need to know about working with celebrity ambassadors and how media is impacting the spread of health information.

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Publicis Health Media is hosting its fifth annual HealthFront conference on Wednesday and Thursday, with programming featuring medical marketing leaders discussing the evolving nature of the health media and advertising opportunities for pharma brands.

Additionally, top talent speaking on the stage will include comedian Chelsea Handler, actress and activist Sophia Bush as well as actress and MS patient advocate Selma Blair.

In this week’s episode, PHM CEO Andrea Palmer previews the annual industry get together with Managing Editor Jack O’Brien and explains what insights these celebrities plan to bring to the HealthFront stage.

For Trends, we dive into the brave new world vaccine manufacturers are facing under RFK Jr.’s HHS and how drugmakers are navigating the regulatory uncertainties.

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It’s all about GLP-1s on this week’s episode.

Pharma Editor Lecia Bushak speaks with Fractyl Health CEO Harith Rajagopalan about the company’s prospects in the weight loss space, the recent developments in the GLP-1 arms race and how this will impact marketing around these disease states in the future.

For the Trends segment, we’re continuing the GLP-1 focus with an update on how Eli Lilly is overtaking Novo Nordisk in the diabetes and obesity treatment market.

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In this MM+M Fast Break, reporter Heerea Rikhraj talks with Bithiah Lafontant, director of corporate communications at ViiV Healthcare, about the impact of HIV on young people as well as the importance of providing resources for HIV prevention and linkage to care.

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