Reporter Heerea Rikhraj talks with Sommer Bazuro, PhD, chief medical officer at IPG Health, Ricki Fairley, CEO of TOUCH, The Black Breast Cancer Alliance and Dr. Adriana Kahn, Yale School of Medicine about why women receiving breast cancer diagnoses at a younger age in 2025, and how campaigns and education efforts need to evolve to prevent these diagnoses for younger women.

Check us out at: mmm-online.com

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To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don’t wait—use promo code PODCAST for $100 off your individual ticket. Click here to register!

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!

Check us out at: mmm-online.com

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YouTube: @MMM-online

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To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hosted by MM+M, this episode brings together Oliver Nelson, managing director at Evolvics, powered by Syneos Health, and Chris Tuleya, EVP of media at Evolvics, for a candid conversation on why most brands are getting media reporting wrong. Too often, marketers focus on vanity metrics such as clicks and impressions, numbers that look good on a dashboard but fail to connect with real business outcomes. Nelson and Tuleya will unpack why traditional reporting falls short, how interactive, real-time approaches are reshaping decision-making and what it means to go beyond dashboards and PowerPoints to create truly integrated performance intelligence.

Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don’t wait—use promo code PODCAST for $100 off your individual ticket. Click here to register!

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!

Check us out at: mmm-online.com

Follow us:

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The 2025 MM+M Media Summit is back!

As such, our focus for this week’s episode is the state of health media.

To help us navigate an industry in flux, at a crossroads, under a microscope – whatever your analogy of choice – is Bill Veltre, head of media at Deerfield Group.

Leading media operations for a 2025 MM+M Agency 100 honoree, Veltre walks us through the obstacles posed by a growing amount of regulatory changes as well as the evolving role of AI in the industry.

For the Trends segment, we discuss the lawsuit filed by Texas Attorney General Ken Paxton against Kenvue over claims it “deceptively” marketed Tylenol.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don’t wait—use promo code PODCAST for $100 off your individual ticket. Click here to register!

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!

Check us out at: mmm-online.com

Follow us:

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Reporter Heerea Rikhraj chats with journalist and author Tamsen Fadal about her book, How to Menopause, her menopause documentary The M Factor and how health marketers can bridge the gap between knowledge and awareness of the condition.

Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don’t wait—use promo code PODCAST for $100 off your individual ticket. Click here to register!

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!

Check us out at: mmm-online.com

Follow us:

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

With the 2025-26 NHL season underway, the Florida Panthers have set out to accomplish a three-peat.

Meanwhile, AstraZeneca has another goal in mind.

The British pharma giant is continuing with its decades-long Get Body Checked Against Cancer campaign.

With the assistance of agency partner Grey Health, AstraZeneca is on an ongoing quest to eradicate the stigma around getting screened for cancer and ignite a passion among fans to take a more proactive approach to their health.

During Advertising Week, reporter Heerea Rikhraj moderated a panel with two leaders from Grey Health – chief creative officer Bruno Rebelo and planning director Astrid Kramm – about the latest iteration of the campaign and how effective it has been in terms of boosting cancer screening rates.

For this week’s podcast, Heerea reconnects with Bruno and Astrid about what else the agency has in the pipeline to support AstraZeneca throughout the season.

And for our Trends segment, we’re talking about how OpenAI’s social media app Sora could disrupt medical marketing.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don’t wait—use promo code PODCAST for $100 off your individual ticket. Click here to register!

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!

Check us out at: mmm-online.com

Follow us:

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Following a very successful 2025 MM+M Awards, we bring you a special two-part episode.

This week, reporter Heerea Rikhraj brings us an insightful conversation with Blueprint Audiences co-founder Jeremy Mittler about how to reach target audiences while still protecting health data.

In lieu of our regular Trends segments, we bring you some additional audio from the MM+M Awards.

This includes Titanium Award honoree Jamie-Lynn Sigler’s keynote address and several interviews with winners on the red carpet.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don’t wait—use promo code PODCAST for $100 off your individual ticket. Click here to register!

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!

Check us out at: mmm-online.com

Follow us:

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Broadcasting from the floor of the Cipriani Wall Street, managing editor Jack O’Brien and editor-at-large Steve Madden spoke with executives from agencies and pharma brands celebrating medical marketing’s biggest night.

Listen to what medical marketing leaders told MM+M about the top industry trends before 2025 MM+M Awards got underway.

Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don’t wait—use promo code PODCAST for $100 off your individual ticket. Click here to register!

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!

Check us out at: mmm-online.com

Follow us:

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.